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Question 4

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amym0rr1s

My media product is a music magazine called A.M.P. aimed at 16-24 year olds interested in indie/alternative music. The magazine features women in the music industry to appeal more to female readers. The target audience would be in socioeconomic groups C, D and E, enjoy going to concerts and festivals, and identifying as "explorers" or "reformers" interested in discovering new music. A secondary audience would be older indie fans aged 26-34 in socioeconomic groups B, C1 and C2, still passionate about music and attending live shows.

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Question 4 - Who would be the audience for your media product?
My media product is a music magazine. I created the front cover, contents page and double page spread for one issue. I created an indie magazine that focused on women in the music industry in order to appeal and engage more women, as most music magazines are stereotypically aimed at men. My magazine is called A.M.P., which standards for Alternative Music Press, to relate to how it is an alternative music magazine.
My target audience would consist of both men and women aged 16 to 24. This is because, whilst researching I discovered that, the indie subculture is largest in this age group and I have created an indie magazine. They would be from the psychographic explorer. This is due to how love finding new music. They would also be rebels as it relates to the alternative nature of indie music. Due to their younger age they would be in the socio-economic groups C, D, and E. I would expect my audience to have or be in some form of higher education, as the indie/alternative subculture is similar to the punk culture, due to what the music is about, therefore they tend to be intellectual. My target audience would be outgoing, enjoy going to gigs and festivals and looking for new music, which would therefore make them explorers. They could also be reformers as they are socially aware and independent. The gratifications that they would be getting would be information, entertainment as well as personal identity, as music can have a large influence on teenagers discovering their identity.
My secondary audience would be older males and females aged 26 to 34. My magazine would appeal to them as they would still listen to music in the indie genre, and therefore would want to buy music magazines about this genre. They would be of a higher socioeconomic group of B, C1 and C2, as they are older and therefore working. Similarly to my target audience they would have a passion for music and enjoy going to gigs. This explains why they would buy my magazine, as it is features many sections of gigs. They would also be explorers like my target demographic. The main gratification that would get from my magazine would be entertainment as well as information.

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Question 4

  • 1. Question 4 - Who would be the audience for your media product?
  • 2. My media product is a music magazine. I created the front cover, contents page and double page spread for one issue. I created an indie magazine that focused on women in the music industry in order to appeal and engage more women, as most music magazines are stereotypically aimed at men. My magazine is called A.M.P., which standards for Alternative Music Press, to relate to how it is an alternative music magazine.
  • 3. My target audience would consist of both men and women aged 16 to 24. This is because, whilst researching I discovered that, the indie subculture is largest in this age group and I have created an indie magazine. They would be from the psychographic explorer. This is due to how love finding new music. They would also be rebels as it relates to the alternative nature of indie music. Due to their younger age they would be in the socio-economic groups C, D, and E. I would expect my audience to have or be in some form of higher education, as the indie/alternative subculture is similar to the punk culture, due to what the music is about, therefore they tend to be intellectual. My target audience would be outgoing, enjoy going to gigs and festivals and looking for new music, which would therefore make them explorers. They could also be reformers as they are socially aware and independent. The gratifications that they would be getting would be information, entertainment as well as personal identity, as music can have a large influence on teenagers discovering their identity.
  • 4. My secondary audience would be older males and females aged 26 to 34. My magazine would appeal to them as they would still listen to music in the indie genre, and therefore would want to buy music magazines about this genre. They would be of a higher socioeconomic group of B, C1 and C2, as they are older and therefore working. Similarly to my target audience they would have a passion for music and enjoy going to gigs. This explains why they would buy my magazine, as it is features many sections of gigs. They would also be explorers like my target demographic. The main gratification that would get from my magazine would be entertainment as well as information.