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Rashan cart

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Akshay Sharma
Akshay Sharma

This document provides an introduction and overview of e-grocery shopping. It discusses the benefits of online grocery shopping such as convenience, variety, and affordable prices. Some key growth drivers for the e-grocery market are increasing disposable incomes, internet and device penetration, and use of online payment services. It then analyzes the online grocery store RashanCart in detail, covering their target segments, locations, warehouse placements, supply chain model, ordering process, and delivery strategy. Challenges for online grocery operations like cybercrimes and quality issues are also discussed along with recommendations to improve customer experience.

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E-GROCERY
INTRODUCTION  Online grocer refers to a grocery store that allows private individuals and businesses to purchase groceries and grocery products online.  You have heard about retailers and wholesalers. The new entrant to join the bandwagon is the e- tailers.  e-tailers are the shop owners who sell goods over the Internet. Flipkart, Amazon and eBay have taken the ecommerce world by storm.  What was earlier restricted to gadgets, books and few items have stretched to jewelleries, consumer durable and anything you could imagine to buy over the Internet.
Rashan cart
 Variety  Getting stuck in traffic jams  Paying for parking  Standing in long queues  Carrying heavy bags  Get everything you need, when you need, right at your doorstep  Affordable Prices  Incredible Convenience  Infinite choices  Fewer Traps  Discreet Shopping  Easy access to consumer reviews  Cash on delivery is yet another delivery option, which pegged the sales figure to a significant degree. BENEFITS TO THE BUYERS
•Increasing number of working population •Rapid urbanization and growing trends towards nuclear families along with growing population of working women •Increasing disposable income •Rise in internet penetration, growing 3G subscriber base and growth of internet enabled devices •Increasing use of social media •Increase in penetration of debit cards , credit cards •Increasing reliability on online payment services KEY GROWTH DRIVERS
DETAILED ANALYSIS OF RASHANCART.COM -THE ONLINE GROCERY STORE 1
Rashan cart
Rashan cart
PRODUCT MIX  Fruits & Vegetables  Grocery & Staples  Bread Dairy & Eggs  Beverages  Branded foods  Personal Care  Household  Imported & Gourmet  Meat
Rashan cart
Rashan cart
Rashan cart
Students Family Corporate & Professionals Others (Event planners, Societies, Co-operatives etc.) Target Segment
 Our online grocery delivery services will be available at:  AMRITSAR  JALANDHAR  LUDHIANA LOCATION
WAREHOUSE EMPLACEMENTS
WAREHOUSE :1 KAPURTHALA ROAD NEAR PUSHPA GUJRAL SCIENCE CITY JALANDHAR PUNJAB 144003
WAREHOUSE : 2 CHANDIGARH ROAD NEAR RADHA SOAMI SATSANG BHAWAN MUNDIAN KHURD LUDHIANA
INTEGRATED SUPPLY CHAIN MODEL Customer Order gets processed at Warehouse Online Portal Call Center Whole Seller Manufacturer Procurement Deliver it to Customer 18
STEP 1
HOW TO ORDER?  Browse RashanCart.com for products or use the search feature  Add item to your shopping Basket
HOW TO ORDER?  Choose a convenient delivery time from our 4 Slots* a day  Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons Time Slots •7.00 AM - 9.30 AM •10.00 AM - 12.30 PM •5.00 PM - 7.30 PM •7.30 PM - 10.00 PM *Slot timings may vary across cites
STEP 2
Delivery Strategy Own fleet of GPS enabled vans Working on a hub-and-spoke model All the goods are bought and stocked in a warehouse 10% refund if late
STEP 3
STEP 4
INCENTIVES  With benefits like heavy online discounts and free home delivery, these stores have managed to drive consumers quite successfully.  In the past, people used to research a product online and then buy it from a shop. Now the trend reversed as people would walk into a departmental store to check the item and then look for better deals online.  From pre-Diwali sales to New Year deals, consumers get to enjoy heavy discounts on grocery shopping online almost every month.
CHALLENGES IN THE OPERATION
Problems to deal with ! Cyber crimes ! Waiting ! Quality of products ! Competition ! Delivery ! Minimum order
Recommendation Try to achieve one day delivery efficiency Introduce loyalty programs Improve website and social presence Include bundled offer system a customers can make and save for future usage Make website more user friendly Expand geographical reach Increase awareness through advertisement. Share consumer experience on their website
Rashan cart
DISCLAIMER Submitted by Akshay Sharma of GNDU,Amritsar During Summer Internship under Prof. Sameer Mathur sir,IIM Lucknow

More Related Content

Rashan cart

  • 2. INTRODUCTION  Online grocer refers to a grocery store that allows private individuals and businesses to purchase groceries and grocery products online.  You have heard about retailers and wholesalers. The new entrant to join the bandwagon is the e- tailers.  e-tailers are the shop owners who sell goods over the Internet. Flipkart, Amazon and eBay have taken the ecommerce world by storm.  What was earlier restricted to gadgets, books and few items have stretched to jewelleries, consumer durable and anything you could imagine to buy over the Internet.
  • 4.  Variety  Getting stuck in traffic jams  Paying for parking  Standing in long queues  Carrying heavy bags  Get everything you need, when you need, right at your doorstep  Affordable Prices  Incredible Convenience  Infinite choices  Fewer Traps  Discreet Shopping  Easy access to consumer reviews  Cash on delivery is yet another delivery option, which pegged the sales figure to a significant degree. BENEFITS TO THE BUYERS
  • 5. •Increasing number of working population •Rapid urbanization and growing trends towards nuclear families along with growing population of working women •Increasing disposable income •Rise in internet penetration, growing 3G subscriber base and growth of internet enabled devices •Increasing use of social media •Increase in penetration of debit cards , credit cards •Increasing reliability on online payment services KEY GROWTH DRIVERS
  • 9. PRODUCT MIX  Fruits & Vegetables  Grocery & Staples  Bread Dairy & Eggs  Beverages  Branded foods  Personal Care  Household  Imported & Gourmet  Meat
  • 13. Students Family Corporate & Professionals Others (Event planners, Societies, Co-operatives etc.) Target Segment
  • 14.  Our online grocery delivery services will be available at:  AMRITSAR  JALANDHAR  LUDHIANA LOCATION
  • 16. WAREHOUSE :1 KAPURTHALA ROAD NEAR PUSHPA GUJRAL SCIENCE CITY JALANDHAR PUNJAB 144003
  • 17. WAREHOUSE : 2 CHANDIGARH ROAD NEAR RADHA SOAMI SATSANG BHAWAN MUNDIAN KHURD LUDHIANA
  • 18. INTEGRATED SUPPLY CHAIN MODEL Customer Order gets processed at Warehouse Online Portal Call Center Whole Seller Manufacturer Procurement Deliver it to Customer 18
  • 20. HOW TO ORDER?  Browse RashanCart.com for products or use the search feature  Add item to your shopping Basket
  • 21. HOW TO ORDER?  Choose a convenient delivery time from our 4 Slots* a day  Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons Time Slots •7.00 AM - 9.30 AM •10.00 AM - 12.30 PM •5.00 PM - 7.30 PM •7.30 PM - 10.00 PM *Slot timings may vary across cites
  • 23. Delivery Strategy Own fleet of GPS enabled vans Working on a hub-and-spoke model All the goods are bought and stocked in a warehouse 10% refund if late
  • 26. INCENTIVES  With benefits like heavy online discounts and free home delivery, these stores have managed to drive consumers quite successfully.  In the past, people used to research a product online and then buy it from a shop. Now the trend reversed as people would walk into a departmental store to check the item and then look for better deals online.  From pre-Diwali sales to New Year deals, consumers get to enjoy heavy discounts on grocery shopping online almost every month.
  • 27. CHALLENGES IN THE OPERATION
  • 28. Problems to deal with ! Cyber crimes ! Waiting ! Quality of products ! Competition ! Delivery ! Minimum order
  • 29. Recommendation Try to achieve one day delivery efficiency Introduce loyalty programs Improve website and social presence Include bundled offer system a customers can make and save for future usage Make website more user friendly Expand geographical reach Increase awareness through advertisement. Share consumer experience on their website
  • 31. DISCLAIMER Submitted by Akshay Sharma of GNDU,Amritsar During Summer Internship under Prof. Sameer Mathur sir,IIM Lucknow