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Who is interested in company’s Annual Accounts?


Who?                  Why? What do they want to know?

1) Shareholders

2) ?

3) ?

Name 10 altogether!
Profitability Ratios
Cost of Sales
Sales
        Overheads




                        Gross Profit
        Net Profit
Sales = £1000
C.O.S.
              Sales = COS
                      + O’Heads
£400                    + N. Profit


Overheads
             G. Profit = O’Heads
£300                     + N. Profit

Net Profit

£300
Sales = £225m


 C.O.S.
 £153m




Gross Profit
               Gross Profit %
£72m            72 x 100 = 32%
               225
Sales = £225m


C.O.S.
£153m




Overheads
£59m
             Net Profit %
Net Profit
              13 x 100 = 5.8%
£13m
             225
Sales = £225m


C.O.S.
£153m




Overheads    Expenses/Sales %
£59m          59 x 100 = 26.2%
             225
Net Profit
£13m
Note

GP% = NP% + Expenses/Sales%
32% = 26.2% + 5.8%

Bigger Expenses means smaller NP

GP% indicates how well COS being controlled

NP% indicates how well Expenses being controlled
3. Minimise!
  4. Minimise!                                      Keen purchasing
  Efficiency                                        Efficient production
  (people)                                          Economy of Scale
  (procedures)
          Sales       Cost of Sales


                      Overheads




                                                           Gross Profit
                      Net Profit

2. Maximise!
(Good marketing)
                   1. Ultimate objective is to maximise!
25%                                       SELLING
    MARK                                        PRICE
     UP                                          £1-25
                         MARGIN
                                                 20%



COST
(to us)

£1-00



      Mark Up = “Gross Profit” as a % of Cost
      Margin = “Gross Profit” as a % of Selling Price
Answering Ratio Questions in exam

1) Write formula

2) Do calculation

3) Is bigger or smaller better?

(If you are comparing ratios…)

4) Which ratio is better? Last year’s ratio or this year’s?
                                 Company A or company B?

5) What may have caused ratio to be good or bad?

6) How to improve a poor ratio?

7) Can’t make final judgment if industry norms unknown

More Related Content

Ratio analysis Accounting Help

  • 1. Who is interested in company’s Annual Accounts? Who? Why? What do they want to know? 1) Shareholders 2) ? 3) ? Name 10 altogether!
  • 3. Cost of Sales Sales Overheads Gross Profit Net Profit
  • 4. Sales = £1000 C.O.S. Sales = COS + O’Heads £400 + N. Profit Overheads G. Profit = O’Heads £300 + N. Profit Net Profit £300
  • 5. Sales = £225m C.O.S. £153m Gross Profit Gross Profit % £72m 72 x 100 = 32% 225
  • 6. Sales = £225m C.O.S. £153m Overheads £59m Net Profit % Net Profit 13 x 100 = 5.8% £13m 225
  • 7. Sales = £225m C.O.S. £153m Overheads Expenses/Sales % £59m 59 x 100 = 26.2% 225 Net Profit £13m
  • 8. Note GP% = NP% + Expenses/Sales% 32% = 26.2% + 5.8% Bigger Expenses means smaller NP GP% indicates how well COS being controlled NP% indicates how well Expenses being controlled
  • 9. 3. Minimise! 4. Minimise!  Keen purchasing Efficiency  Efficient production (people)  Economy of Scale (procedures) Sales Cost of Sales Overheads Gross Profit Net Profit 2. Maximise! (Good marketing) 1. Ultimate objective is to maximise!
  • 10. 25% SELLING MARK PRICE UP £1-25 MARGIN 20% COST (to us) £1-00 Mark Up = “Gross Profit” as a % of Cost Margin = “Gross Profit” as a % of Selling Price
  • 11. Answering Ratio Questions in exam 1) Write formula 2) Do calculation 3) Is bigger or smaller better? (If you are comparing ratios…) 4) Which ratio is better? Last year’s ratio or this year’s? Company A or company B? 5) What may have caused ratio to be good or bad? 6) How to improve a poor ratio? 7) Can’t make final judgment if industry norms unknown