Real Marketing of Pharmaceuticals by Roshan Singh
- 1. RAJIV GANDHI UNIVERSITY OF HEALTH SCIENCES Project report on Real Marketing of Pharmaceuticals Submitted in partial fulfillment of the requirements for the award of degree of Bachelor of Pharmacy By Roshan Singh Under the guidance of Dr. Ranbir Chanda Principal Basaveshwara college of Pharmacy Bidar,585403
- 2. Content & Particulars 1. Study Objectives 2. Marketing of Homeopathy Medicines: a. Introduction: b. Types of Medicines: c. Example of Companies Producing Homeopathy Medicines: d. Current Situation of the Market: e. Marketing Strategies for Homeopathy Medicines: f. Advantages of Marketing: 3. Marketing of Allopathy Medicines: a. Introduction: b. Types of Medicines: c. Example of Companies Producing Allopathy Medicines: d. Current Situation of the Market: e. Marketing Strategies for Allopathy Medicines: f. Advantages of Marketing: 4. Marketing of Ayurvedic Medicines: a. Introduction: b. Types of Medicines: c. Example of Companies Producing Ayurvedic Medicines: d. Current Situation of the Market: e. Marketing Strategies for Ayurvedic Medicines: f. Advantages of Marketing: 5. Marketing of Cosmetic Science: a. Introduction: b. Types of Products: c. Example of Companies Producing Cosmetic Products: d. Current Situation of the Market: e. Marketing Strategies for Cosmetic Products: f. Advantages of Marketing:
- 3. Aim The aim of this presentation is to explore the unique marketing strategies and challenges associated with each of these branches. By understanding these differences, we can appreciate how each system appeals to its audience and maintains its market share.
- 4. Marketing of Homeopathy Medicine In the early 19th century, Dr. Samuel Hahnemann, a German physician, became disillusioned with the harsh treatments of conventional medicine. He founded Homeopathy, a system based on the principle that 'like cures like.' Fast forward to today, and you might find a homeopathic remedy for almost any ailment, sold in pharmacies around the world, alongside conventional drugs.
- 5. Types of Homeopathy Medicines Single Remedies Combination Remedies Biochemic Remedies
- 7. Current Situation of the Market CAGR - 8.76%
- 8. Marketing Strategies 1. The target audience for homeopathy includes people looking for natural treatments, those unhappy with regular medicine, parents wanting gentle remedies for children, and health-conscious individuals interested in alternative health options.
- 9. Branding Branding in the homeopathy sector plays a crucial role in establishing credibility, trust, and differentiation amidst a crowded marketplace. A strong brand identity communicates the values, ethos, and promises of a company, resonating with consumers on an emotional and intellectual level.
- 10. Digital Marketing • In the digital era, leveraging digital marketing channels is essential for homeopathy companies to reach and engage with target audiences effectively.
- 12. Marketing of Allopathy Medicines In the early 19th century, German physician Christian Friedrich Samuel Hahnemann coined the term allopathy. He did this to make a clear distinction between conventional medicine and homeopathy, a type of alternative medicine. Allopathy, also known as conventional or Western medicine, is a system of medical practice that uses pharmacologically active agents or physical interventions to treat symptoms and diseases.
- 13. Types of Allopathy Medicines
- 15. Current Situation of the Market CAGR - 7.8 %
- 16. Marketing Strategies for Allopathy Medicines 1. Physician Detailing 2. Educational outreach 3. Relationship Building
- 17. Ayurvedic Medicines Ayurveda, often referred to as the "science of life," is an ancient system of medicine that originated in India over 5,000 years ago. Rooted in the principles of natural healing and holistic wellness, Ayurveda emphasizes the interconnectedness of the body, mind, and spirit in achieving optimal health and harmony. The foundation of Ayurveda is based on the belief that every individual is unique and comprises a combination of three doshas or constitutional types: Vata (air and ether), Pitta (fire and water), and Kapha (earth and water).
- 18. Types of Ayurvedic Medicines 1. Kadha 2. Arishtam - Fermentation of Medicinal Herbs 3. Avaleha - Herbal Jams (Chyawanprasha) 4. Vati - Ayurvedic Tablets 5. Choorna
- 20. Current Situation of the Market Market Size (2022) - $ 8 billion Market Size 2032 (expected) - $ 26 billion CAGR - 15.10%
- 21. Marketing Strategies for Ayurvedic Medicines 1. Content Marketing 2. Digital Marketing 3. Influencer Partnership 4. Educational and Awareness Campaign 5. Brand Positioning
- 22. Cosmetic Science Cosmetic science, also known as cosmetology or beauty science, is the interdisciplinary field that combines elements of chemistry, biology, dermatology, and aesthetics to develop, formulate, and manufacture cosmetic products designed to enhance or alter the appearance of the skin, hair, nails, and body.
- 23. Types of Cosmetic Products
- 25. Current Situation of the Market CAGR - 4.2%
- 26. Marketing Strategies 1. Brand Positioning 2. Multi Channel Marketing a. TV commercials b. E commerce c. Email Marketing 3. Social Media Marketing
- 28. Conclusion • One of the key takeaways from our analysis is the diverse nature of marketing strategies employed across different sectors within the pharmaceutical and cosmetic industries. • From traditional approaches such as physician detailing and print advertising to modern digital techniques including social media marketing and influencer collaborations, companies are constantly innovating to connect with consumers through multiple channels. • This adaptability is essential in an ever-evolving landscape where consumer preferences and market