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Recommendation report presentation

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Mikayla Mays mikaylabmays@yahoo.com

This document recommends three up-and-coming designers - K. Amato, Sergio Hudson, and Beaufille Designs - for inclusion in Neiman Marcus stores. It analyzes customer demographics, product costs, and reviews for each designer. Introducing new designers regularly would keep the store's offerings fresh for frequent customers.

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RECOMMENDATION REPORT: THREE NEW UP AND COMING DESIGNERS FOR NEIMAN MARCUS STORE By: Mikayla Mays
TABLE OF CONTENTS • Introduction • Methods • Results • Conclusion • Recommendation • References
INTRODUCTION • “Retailers that are our customers may pose our most significant competitive threat by sourcing their products directly or marketing their own private label brands. Some of our competitors have greater financial and marketing resources than we have, which may place us at a competitive disadvantage” (wikinvest).
METHODS • Three tasks for this report are: • Determine the customer demographics of the Neiman Marcus Store. • Determine the cost of each new product I have researched to put in the store • Determine the customer reviews of the product that I have selected K.Amato Jewelry Sergio Hudson Designs Beaufille Designs
RESULTS Company Name of Person Commenting Comment Made About Product Kristen Amato Chi City Fashion Article “Not only are her pieces unique and stylish, but they’re actually affordable” Sergio Hudson Rhianna “I love when a designer can excite me, and sir, you and I are going to make magic together” Beaufille Emily Farra “This fabric gets more marked up every time you wear it, so over time, it just gets cooler and cooler.”
CONCLUSION • “Neiman Marcus is more than 100 years old, so the in-store experience was the main data collection in its history, where sales associates would learn about their best customers and be able to provide a tailored experience”(Jones).
RECOMMENDATION • Constantly bringing in new product for the store, to always have a fresh look for the customers that come in regularly.
REFERENCE LIST • Baller Alert. Ballerific Fashion News: And The Styled To Rock Winner Is Sergio Hudson.December29th2013.Web.http://www.balleralert.com/profiles/blogs/b allerific-fashion-news-and-the-styled-to-rock-winner-is sergio?no_redirect=true • Chi City Fashion. Chicago Designer K. Amato Goes International. May 2011. Web.http://chicityfashion.com/chicago-designer-k-amato-goes-international/ • Farra,Emily. RUNWAY. Fall 2016 Ready-To-Wear Beaufille. Fabruary 2016. Web. http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufille • Jones, Sarah. Luxury Daily. Neiman Marcus Exec Says Data Recreates The In Store Relationship Online. New York. April 25, 2016. Web. <http://www.luxurydaily.com/data-recreates-the-in-store-relationship-online-neiman- marcus-exec/> • Wikinvest.Oxford.Industries.10K.2007.Web.<http://www.wikinvest.com/stock/Oxfo d_Industries_%28OXM%29/Apparel_Industry_Highly_Competitive_Face_Significant_Threats_Busines s>

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Recommendation report presentation

  • 1. RECOMMENDATION REPORT: THREE NEW UP AND COMING DESIGNERS FOR NEIMAN MARCUS STORE By: Mikayla Mays
  • 2. TABLE OF CONTENTS • Introduction • Methods • Results • Conclusion • Recommendation • References
  • 3. INTRODUCTION • “Retailers that are our customers may pose our most significant competitive threat by sourcing their products directly or marketing their own private label brands. Some of our competitors have greater financial and marketing resources than we have, which may place us at a competitive disadvantage” (wikinvest).
  • 4. METHODS • Three tasks for this report are: • Determine the customer demographics of the Neiman Marcus Store. • Determine the cost of each new product I have researched to put in the store • Determine the customer reviews of the product that I have selected K.Amato Jewelry Sergio Hudson Designs Beaufille Designs
  • 5. RESULTS Company Name of Person Commenting Comment Made About Product Kristen Amato Chi City Fashion Article “Not only are her pieces unique and stylish, but they’re actually affordable” Sergio Hudson Rhianna “I love when a designer can excite me, and sir, you and I are going to make magic together” Beaufille Emily Farra “This fabric gets more marked up every time you wear it, so over time, it just gets cooler and cooler.”
  • 6. CONCLUSION • “Neiman Marcus is more than 100 years old, so the in-store experience was the main data collection in its history, where sales associates would learn about their best customers and be able to provide a tailored experience”(Jones).
  • 7. RECOMMENDATION • Constantly bringing in new product for the store, to always have a fresh look for the customers that come in regularly.
  • 8. REFERENCE LIST • Baller Alert. Ballerific Fashion News: And The Styled To Rock Winner Is Sergio Hudson.December29th2013.Web.http://www.balleralert.com/profiles/blogs/b allerific-fashion-news-and-the-styled-to-rock-winner-is sergio?no_redirect=true • Chi City Fashion. Chicago Designer K. Amato Goes International. May 2011. Web.http://chicityfashion.com/chicago-designer-k-amato-goes-international/ • Farra,Emily. RUNWAY. Fall 2016 Ready-To-Wear Beaufille. Fabruary 2016. Web. http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufille • Jones, Sarah. Luxury Daily. Neiman Marcus Exec Says Data Recreates The In Store Relationship Online. New York. April 25, 2016. Web. <http://www.luxurydaily.com/data-recreates-the-in-store-relationship-online-neiman- marcus-exec/> • Wikinvest.Oxford.Industries.10K.2007.Web.<http://www.wikinvest.com/stock/Oxfo d_Industries_%28OXM%29/Apparel_Industry_Highly_Competitive_Face_Significant_Threats_Busines s>