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Building ForOur Future Redevelopment at Chelmsford CollegeNikki KennardMarketing Manager
About Chelmsford College FE College for nearly 50 years
 Based across 3 sites in heart of Essex
 Chelmsford College is ‘Good’
 Highlighted in Ofsted – condition of buildings
 Funding for new build disappearedWhat can we do now?
Something ImmediatePhase 1Primary FocusThe ‘Learner Experience’Equipment/FacilitiesTo overcome the ‘let-down’
Refurbishment Summer 2010Princes RoadRefectoryReceptionPrinces RoomMoulsham StreetRefectoryLearning CentreDovedale Nursery
Princes Road
Refectory and Reception
Moulsham Street
Dovedale Nursery
Internal Communications PlanWhoWhatWhenWhere/HowWhy
Who?Estates/FacilitiesMarketing All Staff/Learners
What?Clear messageRelevant informationSpecifics on what is happeningHow it benefits the College
When?Key datesConsistencyCommunications Time Plan
Where/How?Visuals – DisplaysIntranet EmailForumFace-to-Face
Why?Keep staff/learners informedEnsure they are part of the processBuild up awarenessBuild up investment in the new/improved facilities
External CommunicationsLocal PressRelaunch Events
Before
After
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Plan B – Redevelopment 2011-2012New Welcome AreaElectrical & EngineeringMedia, Art & Design
New Welcome AreaObvious entrance
Clear security line

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Redevelopment at Chelmsford College