ReelApps provides several cloud-based apps to help users easily create, publish, and promote videos for personal and business purposes. Their suite of apps includes VideoReel for creating short videos, VisualReel for generating images and videos automatically, LiveReel for livestreaming pre-recorded videos across platforms, ScriptReel for adding captions in multiple languages, and ClipsReel for creating highlight videos from content. ReelApps aims to automate the video creation and distribution process in order to save users time and money compared to hiring freelancers or agencies. Their business model involves monthly and yearly subscription fees as well as custom plans for digital marketing agencies.
2. 2
Creating & leveraging videos for personal vlogs,
marketing adverts, educational objectives and for
other purposes was never easy. Especially small
businesses and individual vloggers consider it a
very hectic process. With ReelApps, we made the
whole practice of video creation, publication and
promotion super easy. Not only that, you can
spread your videos across multiple platforms from
our dedicated apps.
Introduction
3. 3
How currently are the people working?
Problems in current video production market
Most small businesses end up hiring expensive freelancers to
create their videos and most digital agencies end up employing
a team of video designers, costing them more time and more
money. It all boils down to a 3rd persons creativity on how great
the videos looks. With ReelApps products, we make creating
and marketing videos easier using our proven to convert video
templates and marketing systems.
Technology has been advanced, became faster and cheaper.
Schools are becoming e-Schools. Assets have been digitized.
But unfortunately when it comes to video creation, people end up
in hiring expensive freelancers and digital agencies. They hire a
lot of staff and involve different stakeholders at pre and post
production level to take care of stuff at different levels.
Eventually, it costs a lot of money, a lot of recourses and a lot of
time.
4. 44
We automate the process of video
creation, publication, distribution and promotion through our
Dedicated Apps
Our solution
ReelApps
5. 5
Apps in our Suite
VisualReel
VideoReelLiveReel
ClipsReel
ScriptReel
VideoReel is a web-based video creation
app that lets you create short videos that
can be used for Facebook and Social Media
ad campaigns, to announce something on
social media, to create eye-catching
animated posts and much more.
VisualReel is a cloud based automated
software that gets you free traffic and customers
in 3-clicks! It instantly cranks out cinemagraphs,
memes and quote-pics on autopilot and
publishes them across all your social media
accounts.
LiveReel is cloud based software that
allows you to “livestream” your pre-recorded
videos to rocket them on the top of the
Google, YouTube and Facebook in just a
couple of clicks, and you can go live on 15
live video platforms simultaneously.
ScriptReel is fully cloud-based app that
instantly creates titles and captions in 100s
of languages automatically. No more need
to hire natives transcribers for getting
localized subtitles and captions.
ClipsReel is fully cloud-based app that
instantly creates 100% unique traffic getting
videos in seconds. You just need to enter a url or
paste a piece of content into the software, and
ClipsReel will automatically pull the highlights of
your content, and creates the engaging video in
seconds.
7. 7
Value Propositions
We offer cloud based applications for
your ease. You can start creating,
publishing and promoting stuff just by
login to our system. No need of
installation means you do not have to
bother for particular hardware
specification, dedicated operating
system, downloading software, and
waiting for any kind of rendering
processes.
Cloud Based
Application
Manually uploading and publishing
videos on multiple platforms is a
prolonged and tiring process. We
offer you to distribute and publish
your videos on eight different
platforms altogether, from single
point of control platform SyViD.
Cross platform
Publishing
Do you want to do live video
streaming on multiple platforms?
We can save your time. Like
SyVID , we offer you to do LIVE
video streaming on cross
platforms using your pre-recorded
video from single point of control
platform LiveReel.
Cross Platform
Live Stream
To keep our apps more value
oriented for you, we do not offer
each and everything in single app
like other people do. We have
made each app purposefully and
dedicated so you can get most
value out of it easily and according
to your needs.
Dedicated Apps
8. 8
Market Size
There are about 28 Million small businesses and over 120,000
digital marketing agencies in US alone.
Our prospects include a wide range. Small businesses need us
to create their promo videos. Educational institutes need us for
making pedagogical videos for their students. Vloggers need us
to make their channels more engaging. Even digital agencies
need us to speed up the work of their clients. Our market includes
everyone who’s trying to promote their products or services.
44% of SMB Marketers plan to spend money promoting
Facebook video content in 2017. Facebook gets over 8 billion
average daily video views. Over 60 million business pages exist
on Facebook only. People engage more with videos than any
other content. Facebook knows the power of videos that’s why it’s
introducing Cover Videos for businesses and it already has
introduced a special tab for videos in its mobile app.
10. 10
Growth Opportunity
79%
People favor watching videos 4 times more
than any other form of content. 79% of
consumers watch video to get insights of
products they're about to purchase rather
than reading descriptive texts on a page.
10%
The market is growing each and every day.
Its growth rate is 10% from 2016 to 2017.
90%
Predictions show that this growth rate for
2019-2020 is going to quadruple. 80% of the
internet traffic will be through videos by 2019.
90% of the content consumed online would
be through videos in a decade.
2017 Study 1 year Growth Forecast
Future of ReelApps.io
11. 11
How do we reach to our customers?
Customer Acquisition Strategy
One potential key channel to reach our
customers is organic reach. We design,
develop and curate awareness videos
to educate our audience. We focus on
topics like leveraging social media and
advantages of videos to reach target
prospects. In this way, we help our
audience to reach their goals through
video making. We acquire them and
retain them as our customers in this
way.
Organic Reach
Paid and integrated advertising is our
potential channel to engage prospects
and already acquired inactive customers.
We show them customized ads that fit to
their personas. Paid advertising also
helps us to acquire Look-alike audience.
Through paid advertising we also target
small and medium businesses by
acquiring their data from different offline
and online sources.
Paid Advertising
We build a tribe of loyal customers to
create an evangelistic effect in our
marketing strategy. New customers are
engaged from existing users’ words of
mouth. This value driven approach
helps us to reduce the monthly churn
rate. We offer cross product bonuses
and credits. It not only helps us to retain
them but also help us to gain
subscriptions on other products.
Loyalty Programs
12. 12
How do we make money?
Revenue Streams , Business Model and Traction
1
Monthly
Subscription
Fee
2
Yearly
Subscription
Fee
3
Custom Plans
for Digital
Agencies
Traction: We currently have a little over 6200 users of ReelApps suite
since we released our first beta app version in Nov 2017.
13. 13
Where do we spend?
Cost Structure
$300
Server & Hosting
monthly
$150
Amazon Cloud
Services monthly
$500
Email Marketing & Auto-
responders monthly
$1200
HR costs monthly
Our current key customer acquisition channel is Affiliate Marketing. We offer a percentage commission of sale to
marketer. This channel makes CAC cost nil and also helps to save upfront amount. We will start a paid advertising
campaign that will increase CAC.
14. 14
Competitive
Advantages
Comparative and Differential Pluses
“Segregation of Concerns” is one of the most important differentiators. Our
other competitors offer all the features and stuff in single app while we focus
on specific needs of our users. We are better able to give personalized
experiences to our users according to their needs. We are not as
complicated as our competitors are. Laymen can easily understand and
navigate through our dedicated apps’ user interface.
We target specific needs of our users. That means we can easily beat our
search competitors. Once we have converted our prospect into customer
then its not difficult for us to fulfill his other needs through our other apps.
15. 15
Barriers for new entrants
We are and will always be ten steps ahead
ReelApps is a disruptive and transformative business. It is fulfilling the
validated needs of people. So there is no doubt people will try to copy us. We
will be proud that they are copying us. But unfortunately they cannot beat us.
We always co-create new features and new products with the help of our
prospects and users. We learn from their data and experiences. New entrants
can never beat us in that. When they will copy us, our data driven decisions,
artificial intelligence and machine learning algorithms will be more mature and
we will always be ten steps ahead from them.