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Restaurant online marketing plan

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Sarah Cole
Sarah Cole

A visual online marketing strategy for restaurant owners. Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.

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F O R R E S T A U R A N T S Online Marketing Plan
Decide what your goals are  Create a customer base  Advertise the location  Gather positive reviews  Advertise events, specials, and changes
Choose a Website (make sure it’s mobile) 92% of the public search for restaurants online.
Choose the Internet Platforms You Want to Be On The following pages are the platforms you can choose from.
Facebook The most popular social networking site. 750,000,000 monthly visitors. Great for getting your restaurant out there and for advertising your specials, menu, and events. Think of it like another website.
Twitter Second most popular social networking site. Twitter is like a real time chat room that is open to the world. Great for getting your messages regarding specials, events, or just announcements heard.
Google Plus An excellent idea for restaurants as you can have your own company page, which will help people find you! You will rank higher on the Google search engine as well.
Yelp This is like mobile yellow pages with reviews from customers or clients. Great for when someone is searching from their mobile device or computer for a place to eat. Provide link to website to drive traffic.
FOURSQUARE Where customers check in and review your restaurant and/or service and by doing so introducing your business to others. Also an online searchable database for your small business like YELP.
YELLOW PAGES Online replacement for the physical book of yellow pages.
TRIP ADVISOR Another highly searched platform for people looking for Hotels, Flights, Vacation Rentals, and Restaurants. Has a lot of information and reviews of previous customers.
LIVING SOCIAL & GROUPON Programs used to offer coupons to the public to drive them to your door and then return with family and friends.
SINGLE PLATFORM This is a single platform where you can manage your menu and then it syndicates to several places on the web allowing you to keep up with menu changes in one place. *There is a fee and I’m currently looking into it to find out how much it is.
Some findings from smartphone owners
Restaurants are the most searched industry by consumers through both mobile applications and browsers.
81% have searched for a restaurant on a mobile app in the last 6 months
92% have searched for a restaurant on a web browser in the last 6 months
75% often choose a restaurant to dine at based on search results
80% think it’s important to see a menu before they dine at a restaurant
84% are likely to look at more than one restaurant before choosing where to dine
70% think it is important to be able to read the menu of a restaurant on a mobile device
62% are less likely to choose a restaurant if they can’t read the menu on a mobile device Online Menus are IMPORTANT!!
Sarah cole VA on Demand is ready to help you prosper!! Sarah Cole VA on Demand 2497 State Route 80 Lafayette, NY 13084 315.238.7068 sarahcolevaondemand@gmail.com

More Related Content

Restaurant online marketing plan

  • 1. F O R R E S T A U R A N T S Online Marketing Plan
  • 2. Decide what your goals are  Create a customer base  Advertise the location  Gather positive reviews  Advertise events, specials, and changes
  • 3. Choose a Website (make sure it’s mobile) 92% of the public search for restaurants online.
  • 4. Choose the Internet Platforms You Want to Be On The following pages are the platforms you can choose from.
  • 5. Facebook The most popular social networking site. 750,000,000 monthly visitors. Great for getting your restaurant out there and for advertising your specials, menu, and events. Think of it like another website.
  • 6. Twitter Second most popular social networking site. Twitter is like a real time chat room that is open to the world. Great for getting your messages regarding specials, events, or just announcements heard.
  • 7. Google Plus An excellent idea for restaurants as you can have your own company page, which will help people find you! You will rank higher on the Google search engine as well.
  • 8. Yelp This is like mobile yellow pages with reviews from customers or clients. Great for when someone is searching from their mobile device or computer for a place to eat. Provide link to website to drive traffic.
  • 9. FOURSQUARE Where customers check in and review your restaurant and/or service and by doing so introducing your business to others. Also an online searchable database for your small business like YELP.
  • 10. YELLOW PAGES Online replacement for the physical book of yellow pages.
  • 11. TRIP ADVISOR Another highly searched platform for people looking for Hotels, Flights, Vacation Rentals, and Restaurants. Has a lot of information and reviews of previous customers.
  • 12. LIVING SOCIAL & GROUPON Programs used to offer coupons to the public to drive them to your door and then return with family and friends.
  • 13. SINGLE PLATFORM This is a single platform where you can manage your menu and then it syndicates to several places on the web allowing you to keep up with menu changes in one place. *There is a fee and I’m currently looking into it to find out how much it is.
  • 14. Some findings from smartphone owners
  • 15. Restaurants are the most searched industry by consumers through both mobile applications and browsers.
  • 16. 81% have searched for a restaurant on a mobile app in the last 6 months
  • 17. 92% have searched for a restaurant on a web browser in the last 6 months
  • 18. 75% often choose a restaurant to dine at based on search results
  • 19. 80% think it’s important to see a menu before they dine at a restaurant
  • 20. 84% are likely to look at more than one restaurant before choosing where to dine
  • 21. 70% think it is important to be able to read the menu of a restaurant on a mobile device
  • 22. 62% are less likely to choose a restaurant if they can’t read the menu on a mobile device Online Menus are IMPORTANT!!
  • 23. Sarah cole VA on Demand is ready to help you prosper!! Sarah Cole VA on Demand 2497 State Route 80 Lafayette, NY 13084 315.238.7068 sarahcolevaondemand@gmail.com

Editor's Notes

  1. Single Platform is excited to release their newest study in partnership with our friends at market research firm Chadwick Martin Bailey, which shows that restaurants are the most searched industry by consumers through both mobile applications and browsers.