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RESUME

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Mohini Sawhney

Mohini Sawhney is a highly motivated manager with over 15 years of experience leading teams and driving sales and marketing strategies in India and the US. She has a proven track record of developing strategies to maximize profits and has strong communication and people skills. Her experience includes senior roles in sales, marketing, and brand management for companies such as Fork Media, Ansal University, and Reebok India.

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MOHINI SAWHNEY New Delhi | Mobile: 97179 90641 | email: mohini.sawhney@gmail.com Linkedin: http://in.linkedin.com/pub/mohini-sawhney/12/b67/1b7 SUMMARY • Highly motivated manager with more than 15 years of experience in leading team of direct reports as well as cross functional teams in USA as well as India • Proven track record in developing sales and marketing strategies to maximize profits, drawing sales forecasts and driving new product development • Strong people skills with an effective communication style • Reliable and Accountable leader with positive attitude and clear bias towards action PROFESSIONAL EXPERIENCE Senior Manager sales & marketing| Fork Media,Gurgaon(Oct 2015- Present) • Sale and marketing of digital advertisement solutions • Mapping of entire market of north belt for expanding business • Making and presenting ideas for new campaigns to agencies for the required products • Working with direct clients for digital campaign business Head of Brand Marketing | Ansal University, New Delhi (June 2013 –sept 2015) • Leading strategy and execution of all branding activities for the various educational institutions under the umbrella of Ansal University • Responsible for creating and coordinating PR activities and press releases for various events • Led the social media marketing strategy by running the University website and Facebook page content • Responsible for Print media marketing involving several collaterals and other relevant printing material • Faciliating and organizing lectures by eminent speakers for Platform Lecture Series • Creator and coordinator for the attractive Year Book and coffee table book for the university Manager, Corporate Sales | Reebok India Company, New Delhi (Aug 2008 – Aug 2012) • Drove Sales Revenue significantly higher continuously in three years by mapping Delhi and South Indian markets • Developed yearly rolling business strategies rather than one time deals • Introduced new products for corporate sales which included bags, pouches, watches etc. • Led PR and marketing for events like Marathons and trade shows • Managed key accounts and business relationships • Onboarded new prestigious accounts to bring additional business • Managed sales team (direct reports) and set their targets MOHINI SAWHNEY - 1 -
• Followed up on production with sourcing • Created and distributed market Surveys for new products • Responsible to maintain and increase gross profits • Prepared merchandise plans for every season to stock products for sale Assistant Sales Manager, Corporate Sales | Radisson Hotel, New Delhi (Jun 2003 – Jul 2008) • Established four successful partnerships on contracts to ensure sustainable business for four years • Trained new trainees to be hired as executives on the field • Sales Targets for Radisson Delhi as well as other luxury properties such as Goa and Kathmandu • Felicitation of big corporate clients and participate in organizing events and parties for them • Account Management for key corporate clients. • Responsible for building and managing relationships with key accounts. • Responsible for guiding sales executives and account managers with their portfolio Sales Manager, Retail | Blinds To Go, Maryland, USA (Jun 2001 – Jan 2003) • Selected member of an elite program called ”Fame Candidates” in which only selected employees were trained to be lead sales managers within six months • Received several appreciation letters from customers for efficient customer service • Achieved Sales Target for the Branch on quarterly basis • Sold high end shades and blinds to elite customers and offered Customer service post sale • Provided services as design consultant to customers • Trained my staff on the floor to excel in customer service and sales Sales Manager, Retail | Mobile Data Technologies, New York, USA (Jun 1999 – May 2001) • Responsible for all Store operations including cash management, advertisement, customer service etc. • Responsible for meeting sales targets for that location • Job involved selling and activating Nextel, Voice Stream and AT&T phones EDUCATION • 1998 Master of Arts in English Punjab University • 1996 Bachelor of Commerce Delhi University MOHINI SAWHNEY - 2 -

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RESUME

  • 1. MOHINI SAWHNEY New Delhi | Mobile: 97179 90641 | email: mohini.sawhney@gmail.com Linkedin: http://in.linkedin.com/pub/mohini-sawhney/12/b67/1b7 SUMMARY • Highly motivated manager with more than 15 years of experience in leading team of direct reports as well as cross functional teams in USA as well as India • Proven track record in developing sales and marketing strategies to maximize profits, drawing sales forecasts and driving new product development • Strong people skills with an effective communication style • Reliable and Accountable leader with positive attitude and clear bias towards action PROFESSIONAL EXPERIENCE Senior Manager sales & marketing| Fork Media,Gurgaon(Oct 2015- Present) • Sale and marketing of digital advertisement solutions • Mapping of entire market of north belt for expanding business • Making and presenting ideas for new campaigns to agencies for the required products • Working with direct clients for digital campaign business Head of Brand Marketing | Ansal University, New Delhi (June 2013 –sept 2015) • Leading strategy and execution of all branding activities for the various educational institutions under the umbrella of Ansal University • Responsible for creating and coordinating PR activities and press releases for various events • Led the social media marketing strategy by running the University website and Facebook page content • Responsible for Print media marketing involving several collaterals and other relevant printing material • Faciliating and organizing lectures by eminent speakers for Platform Lecture Series • Creator and coordinator for the attractive Year Book and coffee table book for the university Manager, Corporate Sales | Reebok India Company, New Delhi (Aug 2008 – Aug 2012) • Drove Sales Revenue significantly higher continuously in three years by mapping Delhi and South Indian markets • Developed yearly rolling business strategies rather than one time deals • Introduced new products for corporate sales which included bags, pouches, watches etc. • Led PR and marketing for events like Marathons and trade shows • Managed key accounts and business relationships • Onboarded new prestigious accounts to bring additional business • Managed sales team (direct reports) and set their targets MOHINI SAWHNEY - 1 -
  • 2. • Followed up on production with sourcing • Created and distributed market Surveys for new products • Responsible to maintain and increase gross profits • Prepared merchandise plans for every season to stock products for sale Assistant Sales Manager, Corporate Sales | Radisson Hotel, New Delhi (Jun 2003 – Jul 2008) • Established four successful partnerships on contracts to ensure sustainable business for four years • Trained new trainees to be hired as executives on the field • Sales Targets for Radisson Delhi as well as other luxury properties such as Goa and Kathmandu • Felicitation of big corporate clients and participate in organizing events and parties for them • Account Management for key corporate clients. • Responsible for building and managing relationships with key accounts. • Responsible for guiding sales executives and account managers with their portfolio Sales Manager, Retail | Blinds To Go, Maryland, USA (Jun 2001 – Jan 2003) • Selected member of an elite program called ”Fame Candidates” in which only selected employees were trained to be lead sales managers within six months • Received several appreciation letters from customers for efficient customer service • Achieved Sales Target for the Branch on quarterly basis • Sold high end shades and blinds to elite customers and offered Customer service post sale • Provided services as design consultant to customers • Trained my staff on the floor to excel in customer service and sales Sales Manager, Retail | Mobile Data Technologies, New York, USA (Jun 1999 – May 2001) • Responsible for all Store operations including cash management, advertisement, customer service etc. • Responsible for meeting sales targets for that location • Job involved selling and activating Nextel, Voice Stream and AT&T phones EDUCATION • 1998 Master of Arts in English Punjab University • 1996 Bachelor of Commerce Delhi University MOHINI SAWHNEY - 2 -