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Narvis Kennel
125 W 6th street. Bridgeport PA, 19405.
Narviskennel@gmail.com. 267-401-4520
Statistics told me I couldn’t. Data showed me I could. Insights lead me to you
Education:
Temple University, School of Media and Communication, Philadelphia PA
Bachelor of Arts in Advertising
Concentration: Research and Strategy
Minor: Psychology
Relevant coursework:
Quantitative Research Methods Qualitative Research Methods
Advertising Strategy and Positioning Account Planning
Research methods for psychology Statistics for Psychology
Internship:
Timberlake Camp 06/2016-08/2016
Social Media Intern
 Conducted a detailed SWOT analysis of our social media sites as well as competitors
 Created a strategic social media campaign that changed our target audience
 Created detailed social media posts during the summer for the camps off season.
 Created a new social media campaign taking our brand on a path that no other camp
has tried before.
Additional Experience:
MasterCard through Temple University 01/2016- 05/2016
Media planner
 Conducted extensive research to find what media vehicles our consumers were
using.
 Used a 50-million-dollar budget to create a six-month detailed media plan.
 Refined our target audience by creating detailed personas
 Made a creative brief for the creative team to execute the advertisements
Vieux Carre through Temple University 01/2016- 05/2016
Account planner
 Found a niche target audience who enjoys the absinthe beverage.
 Redefined our target audience strictly based on psychographics
 Presented a debrief and briefing to the creative team of all the research we found.
 Conducted post-testing on the creative executions done by the creative team
Activities:
 Temple Ad Club (TAC)
 The National Society of Leadership and Success
 Leader-Shape (Institute of Leadership and Development)
 Philly Ad Club
 National Student Advertising Competition (NSAC)
Skills:
 Proficient in MS Office (Word, PowerPoint, Excel), and SPSS
 MRI+, Adspender
Resume

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Resume

  • 1. Narvis Kennel 125 W 6th street. Bridgeport PA, 19405. Narviskennel@gmail.com. 267-401-4520 Statistics told me I couldn’t. Data showed me I could. Insights lead me to you Education: Temple University, School of Media and Communication, Philadelphia PA Bachelor of Arts in Advertising Concentration: Research and Strategy Minor: Psychology Relevant coursework: Quantitative Research Methods Qualitative Research Methods Advertising Strategy and Positioning Account Planning Research methods for psychology Statistics for Psychology Internship: Timberlake Camp 06/2016-08/2016 Social Media Intern  Conducted a detailed SWOT analysis of our social media sites as well as competitors  Created a strategic social media campaign that changed our target audience  Created detailed social media posts during the summer for the camps off season.  Created a new social media campaign taking our brand on a path that no other camp has tried before. Additional Experience: MasterCard through Temple University 01/2016- 05/2016 Media planner  Conducted extensive research to find what media vehicles our consumers were using.  Used a 50-million-dollar budget to create a six-month detailed media plan.  Refined our target audience by creating detailed personas  Made a creative brief for the creative team to execute the advertisements Vieux Carre through Temple University 01/2016- 05/2016 Account planner  Found a niche target audience who enjoys the absinthe beverage.  Redefined our target audience strictly based on psychographics  Presented a debrief and briefing to the creative team of all the research we found.  Conducted post-testing on the creative executions done by the creative team Activities:  Temple Ad Club (TAC)  The National Society of Leadership and Success  Leader-Shape (Institute of Leadership and Development)  Philly Ad Club  National Student Advertising Competition (NSAC) Skills:  Proficient in MS Office (Word, PowerPoint, Excel), and SPSS  MRI+, Adspender