Narvis Kennel provides dog boarding and daycare services located in Bridgeport, PA. The owner has a Bachelor's degree in Advertising from Temple University with a concentration in research and strategy and a minor in psychology. Relevant coursework includes quantitative and qualitative research methods, advertising strategy, and statistics. Internship experience includes conducting social media research and creating strategic campaigns for a summer camp. Additional experience includes defining target audiences and creating media plans while interning at MasterCard and defining a niche audience for an absinthe beverage. Skills include Microsoft Office, research software, and strategic planning.
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1. Narvis Kennel
125 W 6th street. Bridgeport PA, 19405.
Narviskennel@gmail.com. 267-401-4520
Statistics told me I couldn’t. Data showed me I could. Insights lead me to you
Education:
Temple University, School of Media and Communication, Philadelphia PA
Bachelor of Arts in Advertising
Concentration: Research and Strategy
Minor: Psychology
Relevant coursework:
Quantitative Research Methods Qualitative Research Methods
Advertising Strategy and Positioning Account Planning
Research methods for psychology Statistics for Psychology
Internship:
Timberlake Camp 06/2016-08/2016
Social Media Intern
Conducted a detailed SWOT analysis of our social media sites as well as competitors
Created a strategic social media campaign that changed our target audience
Created detailed social media posts during the summer for the camps off season.
Created a new social media campaign taking our brand on a path that no other camp
has tried before.
Additional Experience:
MasterCard through Temple University 01/2016- 05/2016
Media planner
Conducted extensive research to find what media vehicles our consumers were
using.
Used a 50-million-dollar budget to create a six-month detailed media plan.
Refined our target audience by creating detailed personas
Made a creative brief for the creative team to execute the advertisements
Vieux Carre through Temple University 01/2016- 05/2016
Account planner
Found a niche target audience who enjoys the absinthe beverage.
Redefined our target audience strictly based on psychographics
Presented a debrief and briefing to the creative team of all the research we found.
Conducted post-testing on the creative executions done by the creative team
Activities:
Temple Ad Club (TAC)
The National Society of Leadership and Success
Leader-Shape (Institute of Leadership and Development)
Philly Ad Club
National Student Advertising Competition (NSAC)
Skills:
Proficient in MS Office (Word, PowerPoint, Excel), and SPSS
MRI+, Adspender