Gary P. Williams has over 20 years of experience in product development, marketing, sales, and leadership. He has a proven track record of success in start-ups, turnarounds, and established companies. His areas of expertise include new business development, sales strategies, product launches, and operational improvements. He currently serves as Vice President of Product Management and Marketing at Broadview Networks, where he has delivered strong growth and increased revenues.
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Resume Gary Williams
1. GARY P. WILLIAMS
906 Ridgewood Road Millburn, NJ 07041 610.306.9279 gary.p.williams1@gmail.com
EXECUTIVE PROFILE
Over 20 years of success in developing and launching new products, accelerating early market
adoption, and driving revenue, increased profit margins, and
greater market share in start-up, turnaround, and established companies.
Entrepreneurial executive with solid history of creating innovative solutions that quickly resolve challenging
business issues and set strategic direction based on market opportunities and internal competencies.
Recognized for delivering strong results and building high performance teams of top industry and functional
talent. Collaborative, yet decisive leader skilled in developing and empowering staff, building synergies among
diverse personalities, and rallying teams around corporate direction and goals. Available for relocation.
AREAS OF EXPERTISE
New Business Development – Strategic Market Planning – Sales & Marketing Strategies – B2B & B2C Selling
Sales Force Development – Leadership Training & Development – Negotiations – Budgeting & Forecasting
P&L Management – Organizational Design & Change – Turnaround Management – Project Management
Product Development & Launch – Process & Productivity Improvements – Operational Streamlining
PROFESSIONAL EXPERIENCE
BROADVIEW NETWORKS, NJ 2009 – Present
Vice President of Product Management & Marketing
Created product strategies to enhance and grow $450MM annual revenue stream through transformative
leadership, which included redefining the product portfolio direction and product management processes.
Focused the executive team on an improved product mix of legacy and new advanced services.
Selected Accomplishments:
Produced 47% growth in the flagship Voice over IP (VoIP) product within 10 months.
Increased base revenue by $4.5M in the current year through selective tactical price increases with no
impact to customer retention.
Restructured and expanded the Product organizational into product development and product
management expertise, which aligned skills with tasks to deliver improved results and focus through the
entire product life cycle.
Leveraged Six Sigma to dramatically improve the product life cycle management process resulting in a
single-year ROI of $750K.
Developed new products and enhanced existing products including MS Outlook integration, Automatic
Call Distribution (ACD) system, Call Recording, Fax-to-Email, Software as a Service (SaaS), Infrastructure
as a Service (IaaS) and Metro Ethernet resulting in new revenue streams and increases in targeted
revenues.
COMCAST, NJ & PA 2000 – 2009
Vice President of Business Services 2007 – 2009
Directed all operations of a division that grew to $39M with 58% profit margin, encompassing sales, marketing,
operations, fulfillment, finance, P&L management, forecasting, and market planning. Managed $15M expense
and $7.8M capital budgets. Led team of 70, plus matrixed group of 4 finance and marketing staff. Motivated
internal technical operations, construction, network operations, engineering, and customer service teams to
support Business Services activities.
Selected Accomplishments:
Grew revenue from $20M to $39M in 2 years, while delivering 58% operating cash flow and 33% free
cash flow by creating organizational structure and building fully functional teams.
2. Gary P. Williams Page 2 of 3
Led region with 11th
largest market opportunity size to deliver 5th
highest sales volume by building and
motivating high performance sales and marketing teams.
COMCAST, NJ & PA 2000 – 2009
Vice President of Business Services 2007 – 2009 (continued)
Doubled market share from 5.6% to 11.3% and customer base from 14.5K to 29K within 2 years by
developing market strategy, establishing presence in marketplace, and introducing market-specific
sales contests, incentives, and recognition programs.
Identified and met strategic marketing needs left unaddressed by company headquarters through
creation of award-winning marketing campaigns, outside sales kits and collateral that were adopted
nationally, plus co-branding marketing initiatives with Bloomberg and Best Buy.
Improved efficiency of marketing expenditure, market penetration, and sales force productivity by
creating and leveraging market and customer analysis tools to segment marketplace, create vertical
campaigns and targeted sales blitzes, and identify product use and acceptance in marketplace.
Drove on-time or ahead of schedule deployment of new services and capabilities by instituting project
management discipline for product and process implementation.
Director of Product Development, Business Services 2005 – 2007
Drove national business development in SMB market through new product launch, external partnership
development, pricing and market strategy definition, and product/engineering/IS requirements definition.
Partnered with engineering teams to lead technical development/evaluation and IS requirements creation.
Managed team of three contract employees, plus multiple local and remote organizations in matrixed
reporting structure.
Selected Accomplishments:
Created a new $85M annual revenue stream by developing and launching company’s first two voice
services within 6 months. These products grew in two years to 200K lines at $35 in monthly revenue each.
Established support required to create these brand new voice services by managing development of
RFI to evaluate potential partners and leading vendor analysis and selection process.
Ensured clear communication of product definitions and requirements to all supporting groups by
defining product requirements and future enhancement timelines, as well as creating product services
descriptions and technical requirements documents.
Secured partner contracts and service agreements by collaborating with legal staff to develop
agreements and negotiating contracts with vendors.
Director of Business Voice Services 2003 – 2005
Promoted to direct all facets of Business Voice Services nationwide, plus wholesale residential voice services to
partner company, including customer service, technical operations/engineering, regulatory compliance, and
P&L management. Charged with integrating, optimizing, and transitioning Denver-based residential services
acquisition with over 100 employees to partner company.
Selected Accomplishments:
Reduced headcount of residential services group by 10%, while improving internal morale and
collaborations by restructuring management staff and realigning reporting structure.
Demonstrated remote team management abilities through 40%+ travel to Denver providing career
development, conflict resolution, motivational leadership, and organizational effectiveness planning.
Eliminated $10M of costs in first year by reducing expenses 35% through development of effective
organizational structure and decrease in redundant software, operations, and external telecom costs.
Transitioned residential services acquisition to partner company and eliminated $15M annual negative
cash flow through interactions with C-level officers, corporate business development, corporate legal,
engineering, operations, customer services, IT/IS, and finance groups.
3. Gary P. Williams Page 3 of 3
Director of Network Planning, Sales Engineering & Vendor Management 2000 – 2003
Directed all network planning encompassing layout, locations, equipment design, and budget for start-up
business unit. Led sales engineers to meet customer-specific requirements by creating custom designs.
Developed and managed $234M network capital and $21M expense budgets. Provided oversight and
direction for 20 employees.
Selected Accomplishments:
Established successful start-up environment by hiring, training, and leading team of 20 engineers,
planners, and consultants.
Enabled engineering to plan, build, and operate state-of-the-art telecommunications network through
process and procedure development.
Saved $1M in annual costs by negotiating 35% reduction in network lease expenses.
AT&T, NJ 1995 – 2000
Director of Planning & Program Development 1999 – 2000
Manager of Planning & Program Development 1998 – 1999
Manager of Business Development 1995 – 1998
Promoted to lead 17-member team in developing and implementing network capacity improvement plans
and technology deployment programs. Drove business development efforts and activities for company
expansion into local markets. Developed action plans, assessed opportunities, and created contract term
sheets.
Selected Accomplishments:
Expanded service area coverage from zero to 4.4M homes within 3 years by creating and implementing
network and program plans.
Enabled capacity for new product launch and services provisioning by developing network
fundamental plans and program plans for 14 product lines in 53 markets.
Delivered $16M in annual cost reductions by developing and managing program to convert business
customers to AT&T facilities.
Reduced network operating costs, while increasing service capacity by negotiating dedicated and
switched access service agreements with competitive access providers (CAPs).
Enabled company to enter local markets in seven states through successful lease negotiations with
utility and telecommunications companies.
Additional Experience:
Senior Account Executive and Information Systems Staff Member with AT&T Network Systems, NY & NJ
Technical Staff Member and Project Engineer with Comcon, NJ
EDUCATION & CERTIFICATIONS
RUTGERS UNIVERSITY GRADUATE SCHOOL OF BUSINESS Master of Business Administration (MBA) in Finance
RUTGERS UNIVERSITY COLLEGE OF ENGINEERING Bachelor of Science in Electrical Engineering
SIX SIGMA BLACK BELT (NOV. 2010)
AFFILIATION & VOLUNTEERISM
National Ski Patrol Hunter Mountain Volunteer Patroller of the Year, 2008
Millburn-Short Hill Little League Coach