Retail is changing with new technologies allowing constant consumer connections and transparency. Consumers now demand more and have shifted loyalty away from producers towards retailers. To adapt, retailers must shift loyalty from producers to consumers by becoming pull platforms that provide social tools, informed experiences, and organized buying. Specifically, social retailing involves giving away design, assortment, marketing, using new technologies like augmented reality, providing product reviews and information, enabling group buying and shopping with friends to create better informed and organized consumer behavior.
7. Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
8. Social Retailing Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.
17. (Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.