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Retail 2.0

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Retail is changing with new technologies allowing constant consumer connections and transparency. Consumers now demand more and have shifted loyalty away from producers towards retailers. To adapt, retailers must shift loyalty from producers to consumers by becoming pull platforms that provide social tools, informed experiences, and organized buying. Specifically, social retailing involves giving away design, assortment, marketing, using new technologies like augmented reality, providing product reviews and information, enabling group buying and shopping with friends to create better informed and organized consumer behavior.

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Retail 2 . 0 Creating Space for Consumers
Trends Constant connection through technology High level of transparancy Pricepressure from webshops Changed orientation and purchase behaviour
Revolution in “Demand”
The consumer rises..
Who do you serve? Are you loyal to consumers or to your producers?
RETAIL: Stuck in the middle? between producer and consumer ?
Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
Social Retailing Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.
What is happening already NOW in Social Retailing?
It is about giving away ..
Giving away design
Giving away assortment
Give away marketing
It is about new tech ..
Augmented Reality IconNicholson: Interactive Mirrors
It is about information ..
(Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.
Organised and informed
It is about mobshopping ..
Group Buying
Online buying with friends
Transparancy = Excellence In a transparant market excellence is the benchmark
What is your Purpose Statement? Excellence requires a clear Sense of Purpose
Purpose makes you authentic Authentic behaviour from retailers is crucial!
Are you prepared to play the NEW customer game?
Thank You Raimo van der Klein [email_address] www.mobminds.com

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Retail 2.0