2015 Internet Trends Report: One-Sheet for Marketers
Mobile ads present a big opportunity for marketers. Creative agencies should set up media buying shops in large developing countries like China, India, Indonesia, and Brazil to capitalize on vertical mobile ads on messaging apps, Facebook, Instagram, and Snapchat. Marketers should target clients in industries like housing, transportation, food, and disaster response where consumers are spending most, as well as consider creating public service announcements around issues like water conservation or cybersecurity that people find concerning. While union membership is down, millennials comprise a large freelance workforce and value flexible hours, training, and cash bonuses over desk jobs, presenting opportunities for work apps and services that facilitate online collaboration.
2015 Internet Trends Report: One-Sheet for Marketers
- 1. Mobile ads = big opportunity. Use vertical ads on mobile. Shops should run media on messaging apps and on FB, IG, and Snapchat. Creative shops should set up media buying shops in China, India, Indonesia, and Brazil. Use Pinterest Cinematic Pins, Vessel 5 second ads, FB Carousels, and Google Local inventory. Ads should be easily shareable. Slack, Square, Stripe, Domo, Docusign, Intercom, Gaininsight, Direct CRM, Zenefits, Anaplan, Greenhouse, Checkr, Guidespark, Envoy are great tools for entrepreneurs. On demand apps are big. So are sharing economy apps. Examples: Luxe, Lyft, Uber, OpenTable, SeatGeek, Caviar, DoorDash, Muchery, Maple, Sprig, Instacart, Postmates, Shyp, Airbnb, and Hotel Tonight. And of course, Booking.now. Marketers should pitch clients that are in the housing, transportation, and food industries because that’s where consumers are spending the most money. Also, drones, and agriculture, mining/quarrying, gas/electric, and disaster response. Come to think of it, it’d be dope to do a PSA for California related to saving water or for cyberattack prevention. People are scared of cyberstuff. Marketers shouldn’t advertise for unions because membership is down. Or maybe this is an opportunity. Advertising to urban dwellers is easier. Ads that speak to foreign-born Americans would be cool. People aren’t getting married when they’re young very often. Smaller households. Millennials comprise a large workforce. Millennials care about training, development, flexible work hours, and cash bonuses. They don’t want to be tied to their desks. Lots of night owls. Big opportunity here for marketers. Lots of then are freelancers, like online collaboration (check out Splice), work using their phones, and have work apps. Millennials are perceived to be narcissistic and creative. They want their work to be meaningful.