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CHALLENGES
IN VIETNAM
Strategic PR
Lê Quốc Vinh,
Chairman & CEO, Le Group of Companies
vinhlq@lemediavn.com
Strategic PR: Challenges in Vietnam
What is PR,
actually ?
Strategic PR: Challenges in Vietnam
EASY WAY TO PUBLISH YOUR CONTENT
CENSORSHIP OR DISRESPECT ?
THE PRESS
PR OFFICER
TELLING THE
IN THE WORLD OF SOCIAL MEDIA,
WHERE EVERYBODY THINKS HE KNOWS THE TRUTH
Strategic PR: Challenges in Vietnam
Strategic PR: Challenges in Vietnam
Strategic PR: Challenges in Vietnam
COMMUNICATION MATRIX
CORPORATE
THE MEDIA
SOCIAL
MEDIA
CONSUMERS
AUTHORITIES
SHARE
HOLDERS
EMPLOYEES
PARTNERS,
DEALERS
THE QUESTION OF
Measuring the Effectiveness of a PR Campaign
PR
Campaign
Change of
behaviour
Media
reach
Reputation
Management
Lê Quốc Vinh
Chairman & CEO
Le Group of Companies
vinhlq@lemediavn.com

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Strategic PR: Challenges in Vietnam