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Role of Internet in Media Consumption

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jkirloskar

The document discusses how the internet is changing media consumption habits. It notes that social media and user-generated content are driving new trends like "water cooler culture" where news spreads through casual online discussions. The internet is also fragmenting traditional media like books, music and films by emphasizing immediacy over original thought. Looking ahead, the document predicts that the internet will further blur lines between media like integrating television and computers, allowing live TV and radio on mobile devices, and enabling new forms of interactive entertainment.

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Role of Internet in Media Consumption We are in a whole new i-world! By: Jagruti Saxena CMX Batch 2010 MICA
Social media & internet Films & internet internet & culture Internet growth drivers future trends
3,808,070,503 estimated 2009 population for Asia 764,435,900 Internet users and 20.1% penetration rate as of December 31, 2009 149,515,326 broadband Internet connections in Asia as of June 30, 2009 Internet Penetration in Asia Ref: www.internetworldstats.com
1,156,897,766 population ('09) - Area: 3,166,944 sq km 81,000,000 Internet users as of Nov/08, 7.0% penetration, per ITU 5,280,000 broadband Internet connections as of June/09, per TRAI Internet Penetration in India Ref: www.internetworldstats.com
Social media & internet
How social are we? * source: ComScore
Social Media & the Internet - Consuming trends Piracy - Social network users offer the prospect of becoming a major new affiliate sales channel driven by pirates 63% of whom are interested in making money by selling music (36% for movies) to their friends via their profile (2009 Digital Entertainment Survey, UK) The rise of ‘Water Cooler Culture’ - news driven by people who are slacking off at work and surfing the Internet ‘ Cyber-balkanization’ - search, read & download what interests you!
Is Internet changing the Way we Consume Information? Competition vs Quality - More people are impatient to cut to the chase and ready to consume data less verified. Doesn’t matter who’s talking or selling! Brain-drain - Online research vs. original thinking The End of Authorship (?) - books to blogs The End of Culture (?) - Web is killing the old media, we face a situation in which culture is effectively eating its own seed stock
Tweet to get your music!
Films & Internet
Digital technologies influencing consumption trend Film catalogues are introduced in iTunes Stores Disney was the first company that offered full length TV programs for purchase on iTunes The producers of games consoles are also trying to move into film downloads. When connected to the internet, Microsoft’s Xbox 360 or Sony’s PlayStation 3 already offer catalogues of films Sony has registered more than 380 million downloads (free and paid) through the online PlayStation Network service of its PS3 console (as of 2009) On-demand DVD manufacturing service proposed by Warner for its film library, film downloads to SD memory cards as announced by MOD Systems and Toshiba, or a new cable connecting iPods and and HD TV sets announced by Apple, show that the challenges of distributing films through new digital technologies are greater than ever Piracy is estimated to cost the Indian film industry about USD 1 billion a year (FICCI)
Internet & Culture
Internet is reshaping culture, Politics & Society Fragmenting news articles, novels and record albums Emphasizing immediacy and real-time responses Increasing the flood of data and information permeating our lives Blogging and partisan political Web sites are putting pressure on subjectivity The blurring of news and entertainment A growing polarization in national politics A deconstructionist view of literature (which emphasizes a critic’s or reader’s interpretation of a text, rather than the text’s actual content)
Internet growth drivers
Innovation drivers of usage Growth Broadband / VoIP Mobile Search User generated content (RSS, blogs, reviews, video, images, audio, etc.) Music Payments Interactive entertainment ...leading to ‘User Experience’ & ‘Personalisation’ with more affective targeting
Future trends
Future trends - Impact on Business FILMS: End of Multiplexes? - Movie hall experience at home with free downloads and home theatres ..... Welcome to Internet Premier Nights! INTERNET: Value added services offered by the internet softwares - eg: keeps track of my past selections and recommends which movie to download, which restaurant to visit, and perhaps which outfit to choose! - Yahoo! advertising tie-ups with Maruti, Pepsi, Tata Docomo, etc. - Go Wi-Fi ! TELEVISION: TV-PC integration - TV with internet connection Live TV on your mobile handset RADIO: Radio goes on the internet MOBILE: “i-school” - gift a cool “i-sCOOL” handset to your kid and he can download his lessons! Graphic novels on cell phone & ipods ...and the future knows no boundary!
 

More Related Content

Role of Internet in Media Consumption

  • 1. Role of Internet in Media Consumption We are in a whole new i-world! By: Jagruti Saxena CMX Batch 2010 MICA
  • 2. Social media & internet Films & internet internet & culture Internet growth drivers future trends
  • 3. 3,808,070,503 estimated 2009 population for Asia 764,435,900 Internet users and 20.1% penetration rate as of December 31, 2009 149,515,326 broadband Internet connections in Asia as of June 30, 2009 Internet Penetration in Asia Ref: www.internetworldstats.com
  • 4. 1,156,897,766 population ('09) - Area: 3,166,944 sq km 81,000,000 Internet users as of Nov/08, 7.0% penetration, per ITU 5,280,000 broadband Internet connections as of June/09, per TRAI Internet Penetration in India Ref: www.internetworldstats.com
  • 5. Social media & internet
  • 6. How social are we? * source: ComScore
  • 7. Social Media & the Internet - Consuming trends Piracy - Social network users offer the prospect of becoming a major new affiliate sales channel driven by pirates 63% of whom are interested in making money by selling music (36% for movies) to their friends via their profile (2009 Digital Entertainment Survey, UK) The rise of ‘Water Cooler Culture’ - news driven by people who are slacking off at work and surfing the Internet ‘ Cyber-balkanization’ - search, read & download what interests you!
  • 8. Is Internet changing the Way we Consume Information? Competition vs Quality - More people are impatient to cut to the chase and ready to consume data less verified. Doesn’t matter who’s talking or selling! Brain-drain - Online research vs. original thinking The End of Authorship (?) - books to blogs The End of Culture (?) - Web is killing the old media, we face a situation in which culture is effectively eating its own seed stock
  • 9. Tweet to get your music!
  • 11. Digital technologies influencing consumption trend Film catalogues are introduced in iTunes Stores Disney was the first company that offered full length TV programs for purchase on iTunes The producers of games consoles are also trying to move into film downloads. When connected to the internet, Microsoft’s Xbox 360 or Sony’s PlayStation 3 already offer catalogues of films Sony has registered more than 380 million downloads (free and paid) through the online PlayStation Network service of its PS3 console (as of 2009) On-demand DVD manufacturing service proposed by Warner for its film library, film downloads to SD memory cards as announced by MOD Systems and Toshiba, or a new cable connecting iPods and and HD TV sets announced by Apple, show that the challenges of distributing films through new digital technologies are greater than ever Piracy is estimated to cost the Indian film industry about USD 1 billion a year (FICCI)
  • 13. Internet is reshaping culture, Politics & Society Fragmenting news articles, novels and record albums Emphasizing immediacy and real-time responses Increasing the flood of data and information permeating our lives Blogging and partisan political Web sites are putting pressure on subjectivity The blurring of news and entertainment A growing polarization in national politics A deconstructionist view of literature (which emphasizes a critic’s or reader’s interpretation of a text, rather than the text’s actual content)
  • 15. Innovation drivers of usage Growth Broadband / VoIP Mobile Search User generated content (RSS, blogs, reviews, video, images, audio, etc.) Music Payments Interactive entertainment ...leading to ‘User Experience’ & ‘Personalisation’ with more affective targeting
  • 17. Future trends - Impact on Business FILMS: End of Multiplexes? - Movie hall experience at home with free downloads and home theatres ..... Welcome to Internet Premier Nights! INTERNET: Value added services offered by the internet softwares - eg: keeps track of my past selections and recommends which movie to download, which restaurant to visit, and perhaps which outfit to choose! - Yahoo! advertising tie-ups with Maruti, Pepsi, Tata Docomo, etc. - Go Wi-Fi ! TELEVISION: TV-PC integration - TV with internet connection Live TV on your mobile handset RADIO: Radio goes on the internet MOBILE: “i-school” - gift a cool “i-sCOOL” handset to your kid and he can download his lessons! Graphic novels on cell phone & ipods ...and the future knows no boundary!
  • 18.