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Sale	
  a&er	
  the	
  sale.	
  
Expanding	
  your	
  clients.	
  
Zhenya Rozinskiy
Technology Leader
23+ years in IT
15+ years in Outsourcing
I am your
CUSTOMER
Introduce Yourself
•  Name
•  Company
•  Your role
•  Company primary business
•  What is the main question you
hope to get answer to today
Epigraph…..
What will we cover
•  Lead Generation
•  Presale
•  Closing a sale
•  Sale after the sale
What will we focus on
•  View from a customer side
•  Cultural differences
•  Various roles you come across
•  Problem avoidance & resolution
•  What do customers want
What will we NOT focus on
Sales technics
Stories You Are About to Hear Are
TRUE!
Names Have Been Changed to Protect
the Innocent!
We develop our clients to survive
Sell what they need,
Not what you have!
Not all projects are created equal
There are many types of monsters
Rozinskiy training
Rozinskiy training
Get to the body
Know when to stop
Hundreds/26/6/3/1
Case #1
Build it and they will come
A spoken word
A written word
Basic rules of email
•  Do not write generic emails
•  Make your appeal special
•  Appeal to emotions
The four seconds rule
Let’s get reading
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Rozinskiy training
Let’s get writing
You are dealing with people.
Special People.
My Name is …. 刘振亚
Native Speaker vs. Native Mind
7% / 38% / 55%
Lights! Camera! Action!
Put a stake in the ground!
Rozinskiy training
Rozinskiy training
Let’s hope they said “NO”
It keeps going, and going, and going...
Know your audience
Let’s get selling
Case #2
Sell it to me
Let’s get celebrating
You expected problems, didn’t you
Case #3
Evaporating Smoke
The King is Dead!
Long live the King!
Let’s get talking
Case #4
Now you see it, now you don’t
Know Your Client
Case #5
What they think they need
Is not what they need
Case #6
The world is falling
Case #7
We are smarter than them
Without trust any project is doomed
You are there to solve problems.
Problems are sometimes real,
Sometimes perceived.
Be there.
Be present.
Be in a middle.
Sell Solutions.
Thank you.
zhenya@rozinskiy.com

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Rozinskiy training