This document discusses strategies for expanding existing clients and closing additional sales. It focuses on understanding the customer perspective and their needs. The key points covered are lead generation, presales, closing deals, and providing post-sales support. Case studies are presented to illustrate common client situations and how to successfully work through challenges that arise. An overarching message is that the goal should be solving customers' problems rather than just selling solutions.
6. What will we cover
• Lead Generation
• Presale
• Closing a sale
• Sale after the sale
7. What will we focus on
• View from a customer side
• Cultural differences
• Various roles you come across
• Problem avoidance & resolution
• What do customers want