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R&R TLM.pptx

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NareshJandialGMSales

The role and responsibilities of a third line manager include overseeing sales forecasts and objectives at multiple levels, ensuring growth and productivity targets are met. They are also responsible for promoting products, validating marketing plans and event expenses, and supervising activities. Additional responsibilities involve developing key customers, monitoring inventory, facilitating new distributors, managing personnel issues, and identifying training needs for the team.

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Role & Responsibility of a Third Line Manager
Sales  Forecast and achievement  Volume objectives: zone, region, area, territory  Key Product objectives: zone, region, area, territory  Ensure targeted Growth & Productivity
Sales Continued..  Achieve optimum market share & leadership  Enhance successful launch of new products  Analyze & monitor the fluctuation of sales & do the necessary intervention
Product Promotion  Ensure execution of market plans and implementation of strategies  Ensure successful conduction of activities/events planned  Utilization of inputs: Validate & Approve suggestions from SLMs for appropriate reduction or addition of inputs  Identify needs of special investment on customers for market development and weak territory development
Product Promotion Continued..  Validate & sanction expense on events, activities & special campaigns  Validate & control the dispatches made for new product  Overall supervise the conduction of Cycle Meets, New Product Briefing Region wise
Customer  Constantly work & develop key customers for future organizational growth  Work, identify & develop a pool of opinion builders to have a pool of speakers  Monitoring & guiding SLM & FLM for investments on key & important customers
Customer Continued..  Ensure timely response for all customer requests  Organizing, Guiding & Monitoring activities of SLM, FLM & SOs during events namely DGM, Sym., State/Zonal/Regional Conf.
Distribution  Ongoing monitoring of inventories of key focus brands, new products (location wise) & suggest IDST in case of shortages & also suggest additional stock requirements  Monitor & plan liquidation of Near Expiry Products
Distribution Continued..  Facilitate the appointment of New Stockist by validating the required information by organization’s policy  Guide & support SLM & FLM in resolving trade issues
People  Identifying & recruiting suitable individuals whenever vacancies / expansions arise  Ensure proper induction of new joinees (SO, FLM, SLM)  Ensure maintenance of norms & standards of company policies  Ensure co-ordination, co-operation and discipline in team functioning
People  Work in coordination with SLM & FLM for retaining performing individuals by suggesting appropriate reward/ recognition  Identify people with issues of Discipline, Attitude, Behavior & Performance and suggest corrective measures/disciplinary action to H.O.  Identify Training & Developmental needs of team & organize training through H.O.
R&R TLM.pptx

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R&R TLM.pptx

  • 1. Role & Responsibility of a Third Line Manager
  • 2. Sales  Forecast and achievement  Volume objectives: zone, region, area, territory  Key Product objectives: zone, region, area, territory  Ensure targeted Growth & Productivity
  • 3. Sales Continued..  Achieve optimum market share & leadership  Enhance successful launch of new products  Analyze & monitor the fluctuation of sales & do the necessary intervention
  • 4. Product Promotion  Ensure execution of market plans and implementation of strategies  Ensure successful conduction of activities/events planned  Utilization of inputs: Validate & Approve suggestions from SLMs for appropriate reduction or addition of inputs  Identify needs of special investment on customers for market development and weak territory development
  • 5. Product Promotion Continued..  Validate & sanction expense on events, activities & special campaigns  Validate & control the dispatches made for new product  Overall supervise the conduction of Cycle Meets, New Product Briefing Region wise
  • 6. Customer  Constantly work & develop key customers for future organizational growth  Work, identify & develop a pool of opinion builders to have a pool of speakers  Monitoring & guiding SLM & FLM for investments on key & important customers
  • 7. Customer Continued..  Ensure timely response for all customer requests  Organizing, Guiding & Monitoring activities of SLM, FLM & SOs during events namely DGM, Sym., State/Zonal/Regional Conf.
  • 8. Distribution  Ongoing monitoring of inventories of key focus brands, new products (location wise) & suggest IDST in case of shortages & also suggest additional stock requirements  Monitor & plan liquidation of Near Expiry Products
  • 9. Distribution Continued..  Facilitate the appointment of New Stockist by validating the required information by organization’s policy  Guide & support SLM & FLM in resolving trade issues
  • 10. People  Identifying & recruiting suitable individuals whenever vacancies / expansions arise  Ensure proper induction of new joinees (SO, FLM, SLM)  Ensure maintenance of norms & standards of company policies  Ensure co-ordination, co-operation and discipline in team functioning
  • 11. People  Work in coordination with SLM & FLM for retaining performing individuals by suggesting appropriate reward/ recognition  Identify people with issues of Discipline, Attitude, Behavior & Performance and suggest corrective measures/disciplinary action to H.O.  Identify Training & Developmental needs of team & organize training through H.O.

Editor's Notes

  1. 07/16/96