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SMART METERING SOLUTIONS
Confidential Information Memorandum
PROPRIETRY AND CONFIDENTIAL
Empowering your business through Quality & Service Excellence
February, 2018
PROPRIETRY AND CONFIDENTIAL
Table of Contents Page
Introduction 3
Product Portfolio 5
Infrastructure 7
Credentials 11
Financials 12
Industry Overview 13
SWOT Analysis 14
Porter’s Five Force Framework Analysis 15
Advantage India 16
Road Ahead 17
Contacts 18
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Introduction to the Company
 Leading smart meter manufacturing setup in Noida (Delhi NCR) with an installed capacity of 36,300
meter per month.
 The company has very futuristic product portfolio.
 Newly built state-of-the-art manufacturing unit.
 A dynamic and young organization having manpower of 50+ including contractual workers.
 Customers include, State Utilities: MP, Maharashtra, AP, UP, Bihar, Haryana, Punjab, Gujarat,
Chhattisgarh, Uttarakhand & HP.
 Registered Office - Delhi
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
HOME ENERGY GATEWAY Single Phase DLMS Meter
Single Phase IR Meter Three Phase Smart Meter
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Single phase IRDA Meter Single phase low cost meter Three phase dual source
meter
The company has state-of-the-art meter Integration and Testing facility in 11000 sq. ft. area at sector 63,
Noida, Uttar Pradesh with a Production capacity of:
Single Phase Static/Smart Energy Meter
Monthly 36,300
Three Phase Static/Smart Energy Meter
Monthly 6,000
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
The capacity of assembling/manufacturing can be upgraded as and when required. By adding two additional
single phase test benches with 48 position we can increase capacity of production as mentioned:
Single Phase Static/Smart Energy Meter
Monthly 1,08,900
 BIS 13779 certification for SP & TP meter
 ISO 9001:2015
 ISO 14001:2004
 NABL calibrated Labs equipment's & tools
 NABL accreditation for Lab completed (NABL Certificate received)
 Registered MSME & NSIC Unit
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Certifications:
Electric, water, and gas utilities
Smart electric, gas, and water manufacturing companies
Distributed energy generation solution providers
Smart electric, water, and gas meter vendors
Government and industry associations
Target Market:
ASSEMBLY LINE CALIBRATION AND TESTING
Introduction History Product Portfolio Infrastructure Credentials Financials
Investment
Rationale
Glimpse of the Unit
ASSEMBLY LINE LOADING AND UNLOADING
Introduction History Product Portfolio Infrastructure Credentials Financials
Investment
Rationale
Glimpse of the Unit
Customers
State Utilities: MP,
Mah, AP, UP, Bihar,
Haryana, Punjab,
Guj, CG, Utd & HP
System Integrators:
IBM, Infosys, TCS &
Wipro etc.
Comm. Providers:
Kalkitech, Cyan,
Melange, Robokit &
Radiocraft
Smart Cities SI: LG
CNS, Microsoft,
CISCO, SAP &
Siemens
Membership:
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
5.7
45.8
54.2
66.9
2014 2015 2016 2017
Revenue Historical
83.6
209.0
417.9
626.9
783.6
862.0
2018 E 2019 E 2020 E 2021 E 2022 E 2023 E
Revenue Projected
28.4
71.0
142.1
213.1
266.4
293.1
2018 E 2019 E 2020 E 2021 E 2022 E 2023 E
EBITDA Projected
27.9
69.6
139.3
208.9
261.1
287.2
2018 E 2019 E 2020 E 2021 E 2022 E 2023 E
EBIT Projected
All figure in Lacs
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
• Smart meter market is projected to reach $19.99 billion by 2022, at
a CAGR of 9.34% from2017 to 2022.
• With regards to the application segment, the residential segment is
expected to constitute the fastest growing market from 2017 to
2022.
Market Size And
Growth
• Factors such as government policies & mandates in different
economies and accurate billing & improved customer service are
driving the market globally.
• High installation costs for end-users would be a restraint for the
smart meters market.
Drivers And Challenges
• Currently Indian smart meter market is having oligopoly structure.
• In addition the companies have to cope with unhealthy competition
from the unorganized sector in India
Industry Segmentation
and structure
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Smart Meter Industry Overview
WEAKNESS
 Under utilization of
capacities
 Capital Intensive market
 Dominated unorganized
sector
 Poor supply chain
 Margins are less if go
through EPC clause
 Lean Operations
THREATS
 Limited access to capital
 Price wars among players
 Dominance of existing
players in market
OPPORTUNITY
 Bright future of innovation
through R&D
 Positive economic changes
 New entrant clause for certain
tenders
 Government push for make in
India programme would boost
domestic industry
 Huge potential in smart meters
 Launch of R-ARDRP by the Indian
government
STRENGTH
 Have all necessary certifications
(BIS) & standards compliance.
 Active member of India Smart Grid ,
metering body, commerce chamber
& Industrial org IEEMA etc.
 MSME Unit – As a MSME,
advantage of central /state schemes
 Good networking in all State &
private Electric DISCOM
 Actively involved in India Smart Grid
pilots
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
 Does not have any substitutes
Threat of Substitutes
 Capital intensive nature of the industry makes
it difficult for new entrants
 Regulatory approvals , licenses, tenders
remains a major problem.
Threat of New Entrants
 Medium, as for retail consumers, government
sometimes interferes to regulate prices.
 Product differentiation is low
Bargaining power of Buyers
 Bargaining power of suppliers is high as
presence of bigger players block the new
entrants
Bargaining power of Suppliers
 Rivalry is not intense due to oligopoly
structure
 In India ,the projected demand is already
above the supply levels
Competitive Rivalry
Positive Impact
Neutral Impact
Negative Impact
Porter’s Five Force
Framework Analysis
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Growing
Demand
Attractive
Opportunities
Policy
Support
Higher
Investments
 Expansion in industrial activity to
boost demand for electricity
 Growing population and increasing
penetration & per-capita usage to
provide further impetus
 Power consumption is estimated to
increase from 1160.1 TWh in 2016
to 1894.7 TWh in 2022.
 Ambitious projects and increasing
investments across the value chain.
 Relative to competitors, India is
geographically closer to key
automotive markets like the Middle
East & Europe
 Total FDI inflows in the power
sector reached US$ 12.3 billion
during April 2000 to September
2017,accounting for 3.44 percent
of total FDI inflows in India.
 Investment for 7 new transmission
systems that includes strengthening of
national grid have been sanctioned.
 Continued policy support by
Automotive Mission Plan 2016-26
targets a fourfold growth for the
sector.
 Schemes like Deen Dayal
Upadhayay Gram Jyoti
Yojna(DDUGJY) and integrated
Power Development Scheme(IPDS)
have already been implemented for
rural and urban areas respectively.
ADVANTAGE INDIA
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Future Prospects
Established Business & Key Clients
Scalability & Flexibility
 The world is moving towards
smart metering solutions with
two way communication,
which will help consumers and
utilities to connect with each
other more effectively.
 The smart meter has similar
potential to transform India like
the mobiles did.
 Smart metering is the future
for India which will help in
achieving significant energy
saving & controlling.
 Reduction in commercial losses is
one of the principal advantages of
using smart metering, particularly of
relevance to India, which reportedly
has the highest Aggregate Technical
& Commercial (AT&C) losses in the
world (around 26 percent)
 Smart meter is also expected to
reduce India’s peak power deficit
which is between 12-15 percent in
major cities.
 Ongoing negotiations with other
state electricity boards.
 State of art infrastructure providing
room for increasing productivity and
efficiency.
 Potential to establish and expand
the business across India and
abroad.
 Ready platform for organic growth
through product diversification
expansion into segments.
Road Ahead
Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
Reach us at:
505, Manisha Building 75-76, Nehru Place, Delhi-19
91-11-4106 4800 | 9811 568 568
enquiry@businessdeals.in | www.businessdeals.in

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  • 1. SMART METERING SOLUTIONS Confidential Information Memorandum PROPRIETRY AND CONFIDENTIAL Empowering your business through Quality & Service Excellence February, 2018
  • 2. PROPRIETRY AND CONFIDENTIAL Table of Contents Page Introduction 3 Product Portfolio 5 Infrastructure 7 Credentials 11 Financials 12 Industry Overview 13 SWOT Analysis 14 Porter’s Five Force Framework Analysis 15 Advantage India 16 Road Ahead 17 Contacts 18
  • 3. Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Introduction to the Company  Leading smart meter manufacturing setup in Noida (Delhi NCR) with an installed capacity of 36,300 meter per month.  The company has very futuristic product portfolio.  Newly built state-of-the-art manufacturing unit.  A dynamic and young organization having manpower of 50+ including contractual workers.  Customers include, State Utilities: MP, Maharashtra, AP, UP, Bihar, Haryana, Punjab, Gujarat, Chhattisgarh, Uttarakhand & HP.  Registered Office - Delhi
  • 4. Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale HOME ENERGY GATEWAY Single Phase DLMS Meter Single Phase IR Meter Three Phase Smart Meter
  • 5. Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Single phase IRDA Meter Single phase low cost meter Three phase dual source meter
  • 6. The company has state-of-the-art meter Integration and Testing facility in 11000 sq. ft. area at sector 63, Noida, Uttar Pradesh with a Production capacity of: Single Phase Static/Smart Energy Meter Monthly 36,300 Three Phase Static/Smart Energy Meter Monthly 6,000 Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale The capacity of assembling/manufacturing can be upgraded as and when required. By adding two additional single phase test benches with 48 position we can increase capacity of production as mentioned: Single Phase Static/Smart Energy Meter Monthly 1,08,900
  • 7.  BIS 13779 certification for SP & TP meter  ISO 9001:2015  ISO 14001:2004  NABL calibrated Labs equipment's & tools  NABL accreditation for Lab completed (NABL Certificate received)  Registered MSME & NSIC Unit Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Certifications: Electric, water, and gas utilities Smart electric, gas, and water manufacturing companies Distributed energy generation solution providers Smart electric, water, and gas meter vendors Government and industry associations Target Market:
  • 8. ASSEMBLY LINE CALIBRATION AND TESTING Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Glimpse of the Unit
  • 9. ASSEMBLY LINE LOADING AND UNLOADING Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Glimpse of the Unit
  • 10. Customers State Utilities: MP, Mah, AP, UP, Bihar, Haryana, Punjab, Guj, CG, Utd & HP System Integrators: IBM, Infosys, TCS & Wipro etc. Comm. Providers: Kalkitech, Cyan, Melange, Robokit & Radiocraft Smart Cities SI: LG CNS, Microsoft, CISCO, SAP & Siemens Membership: Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 11. 5.7 45.8 54.2 66.9 2014 2015 2016 2017 Revenue Historical 83.6 209.0 417.9 626.9 783.6 862.0 2018 E 2019 E 2020 E 2021 E 2022 E 2023 E Revenue Projected 28.4 71.0 142.1 213.1 266.4 293.1 2018 E 2019 E 2020 E 2021 E 2022 E 2023 E EBITDA Projected 27.9 69.6 139.3 208.9 261.1 287.2 2018 E 2019 E 2020 E 2021 E 2022 E 2023 E EBIT Projected All figure in Lacs Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 12. • Smart meter market is projected to reach $19.99 billion by 2022, at a CAGR of 9.34% from2017 to 2022. • With regards to the application segment, the residential segment is expected to constitute the fastest growing market from 2017 to 2022. Market Size And Growth • Factors such as government policies & mandates in different economies and accurate billing & improved customer service are driving the market globally. • High installation costs for end-users would be a restraint for the smart meters market. Drivers And Challenges • Currently Indian smart meter market is having oligopoly structure. • In addition the companies have to cope with unhealthy competition from the unorganized sector in India Industry Segmentation and structure Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale Smart Meter Industry Overview
  • 13. WEAKNESS  Under utilization of capacities  Capital Intensive market  Dominated unorganized sector  Poor supply chain  Margins are less if go through EPC clause  Lean Operations THREATS  Limited access to capital  Price wars among players  Dominance of existing players in market OPPORTUNITY  Bright future of innovation through R&D  Positive economic changes  New entrant clause for certain tenders  Government push for make in India programme would boost domestic industry  Huge potential in smart meters  Launch of R-ARDRP by the Indian government STRENGTH  Have all necessary certifications (BIS) & standards compliance.  Active member of India Smart Grid , metering body, commerce chamber & Industrial org IEEMA etc.  MSME Unit – As a MSME, advantage of central /state schemes  Good networking in all State & private Electric DISCOM  Actively involved in India Smart Grid pilots Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 14.  Does not have any substitutes Threat of Substitutes  Capital intensive nature of the industry makes it difficult for new entrants  Regulatory approvals , licenses, tenders remains a major problem. Threat of New Entrants  Medium, as for retail consumers, government sometimes interferes to regulate prices.  Product differentiation is low Bargaining power of Buyers  Bargaining power of suppliers is high as presence of bigger players block the new entrants Bargaining power of Suppliers  Rivalry is not intense due to oligopoly structure  In India ,the projected demand is already above the supply levels Competitive Rivalry Positive Impact Neutral Impact Negative Impact Porter’s Five Force Framework Analysis Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 15. Growing Demand Attractive Opportunities Policy Support Higher Investments  Expansion in industrial activity to boost demand for electricity  Growing population and increasing penetration & per-capita usage to provide further impetus  Power consumption is estimated to increase from 1160.1 TWh in 2016 to 1894.7 TWh in 2022.  Ambitious projects and increasing investments across the value chain.  Relative to competitors, India is geographically closer to key automotive markets like the Middle East & Europe  Total FDI inflows in the power sector reached US$ 12.3 billion during April 2000 to September 2017,accounting for 3.44 percent of total FDI inflows in India.  Investment for 7 new transmission systems that includes strengthening of national grid have been sanctioned.  Continued policy support by Automotive Mission Plan 2016-26 targets a fourfold growth for the sector.  Schemes like Deen Dayal Upadhayay Gram Jyoti Yojna(DDUGJY) and integrated Power Development Scheme(IPDS) have already been implemented for rural and urban areas respectively. ADVANTAGE INDIA Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 16. Future Prospects Established Business & Key Clients Scalability & Flexibility  The world is moving towards smart metering solutions with two way communication, which will help consumers and utilities to connect with each other more effectively.  The smart meter has similar potential to transform India like the mobiles did.  Smart metering is the future for India which will help in achieving significant energy saving & controlling.  Reduction in commercial losses is one of the principal advantages of using smart metering, particularly of relevance to India, which reportedly has the highest Aggregate Technical & Commercial (AT&C) losses in the world (around 26 percent)  Smart meter is also expected to reduce India’s peak power deficit which is between 12-15 percent in major cities.  Ongoing negotiations with other state electricity boards.  State of art infrastructure providing room for increasing productivity and efficiency.  Potential to establish and expand the business across India and abroad.  Ready platform for organic growth through product diversification expansion into segments. Road Ahead Introduction History Product Portfolio Infrastructure Credentials Financials Investment Rationale
  • 17. Reach us at: 505, Manisha Building 75-76, Nehru Place, Delhi-19 91-11-4106 4800 | 9811 568 568 enquiry@businessdeals.in | www.businessdeals.in