Saffire Events Presentation: Email Marketing with Rodeo Austin

The document provides an overview of social networking and how it can benefit events. It discusses defining social networking, why events should use social networking to reach audiences and level the playing field with larger competitors. The document also covers which major social media outlets events should use, including how to effectively use Facebook, Twitter and Pinterest to promote events.

More people will come to your website via mobile than desktop by 2014. Are you ready? This presentation discusses the opportunities in mobile marketing, getting people engaged with your event via mobile and shares some specific tools you can use to market your event.

The document summarizes Saffire Events, a company that partners with events like county fairs to help them have an online presence and increase revenue. It highlights Saffire's experienced leadership team and all-inclusive services, including building fully responsive websites, managing content, creating online forms, and supporting events' social media and mobile strategies. The document also provides statistics showing the growing importance of digital and mobile for events to engage customers and sponsors. It argues that switching to Saffire could help events increase revenue, stretch marketing dollars, and better manage their online content and registration.

Learn how your nonprofit can successfully plan and promote events. We break down the steps to create buzz, increase registrations and maximize attendance.

The document discusses why mobile marketing is no longer optional for businesses. It notes that mobile usage and capabilities have grown tremendously in recent years, with smartphones and tablets ubiquitous and enabling constant online access. As consumers increasingly use mobile devices to search, browse and make purchases, having a mobile presence is essential for businesses to engage customers throughout the purchasing process. The document provides strategies for businesses to establish an effective mobile presence, including creating mobile-optimized websites and apps, using social media and tools like QR codes, and developing engaging mobile content.

Our boilerplate presentation covering our digital marketing services available to small and large business.

‘Gamification’ the trend that keeps on powering up, it’s been around for a while now but we thought it was about time we scoured the web again and updated our quick overview of gamification with some latest case studies that we really like.

This document discusses leveraging technology in learning environments. It argues that conference centers need to move beyond traditional equipment like flipcharts and instead focus on mobile solutions that enhance the attendee experience and drive returns. Mobile apps can make events paper-light, facilitate interaction and customer service, and save costs. Effective adoption requires promotion, training, and connectivity support. Core features for apps include schedules, messaging, and reporting. QR codes and technologies like NFC can also be utilized to engage attendees. The document advocates supporting discussion-enabling tools, video, polling, and personalization/social media integration to maximize learning.

The document discusses Microsoft's new SharePoint 2013 product. It highlights many new features including improved social and mobile capabilities, enhanced document management and collaboration tools, and the ability to build modern websites and apps. It also discusses options for deploying SharePoint 2013 on-premises or in the cloud through Office 365 and managing the product through tools like System Center 2012.

The document discusses Microsoft's new SharePoint 2013 product. It highlights many new features including improved social and mobile capabilities, enhanced document management and collaboration tools, and the ability to build modern websites and apps. It also discusses options for deploying SharePoint 2013 on-premises or in the cloud through Office 365 and managing the product through tools like System Center 2012.

The document discusses Microsoft's launch of SharePoint 2013. Key highlights include new features for improved user experience, work and project management, integration with Office 365 and Azure cloud services, mobile access, social collaboration, and tools for building custom applications. It also promotes upcoming SharePoint training and conference events and offers next steps for customers to learn more, plan an upgrade, or deploy a proof of concept.

The document provides an agenda and materials for a presentation on networking. The presentation covers networking principles, processes, using social media, and developing an elevator pitch. It encourages attendees to analyze their current networking situation and goals. Various networking strategies and opportunities are discussed, including using LinkedIn and other social media. The presentation emphasizes developing rapport with others, having a positive reputation, and following up on connections through notes and emails.

This document contains information about Rally Software and agile practices. It discusses how companies can become more agile, principles of lean agile leadership, and managing complexity in business. Key topics covered include embracing uncertainty, becoming a learning organization, and scaling agile collaboration.

Carola York discusses strategies for maximizing digital subscriptions. She recommends using a dedicated subscription site focused solely on selling subscriptions. The site should follow users' digital journeys and use responsive design to work across devices. York also stresses targeting different devices at appropriate times and designing content that works for mobile viewing. Her top tips include monitoring conversion funnels and using editorial as a sales tool on the subscription site.

Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.

This document introduces Yammer, an enterprise social networking tool. It discusses how knowledge workers spend most of their time gathering and communicating information, which results in significant costs to companies from lost productivity. Yammer is presented as a solution to improve communication and collaboration within organizations by allowing employees to easily share information, find expertise, and discuss topics through a social media-style interface that can be accessed anywhere. Key features of Yammer like messaging, groups, file sharing and mobile access are overviewed. Customer examples are provided that discuss how Yammer has increased productivity, learning, and crisis response at various large companies.

The document discusses Adobe's 2017 symposia on digital marketing. It provides details on dates and locations for the symposia in Washington D.C., Toronto, New York City, and Chicago. It also includes a biography of Roberto Gennaro, who has 13 years of experience in digital marketing and traffic growth for Redtag.ca, one of Canada's largest independent travel companies. The rest of the document focuses on strategies and challenges around customer experience, data analytics, mobile optimization, and the importance of measuring marketing efforts.

Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise! At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!

This document outlines 5 steps to effective marketing for an event: 1) Determine target audiences, 2) Get input from all audiences in brainstorming sessions, 3) Brainstorm reasons people attend the event, 4) Develop topics related to those reasons, 5) Identify platforms to promote the event such as website, email, social media. It then provides suggestions for promotional content including contests, behind-the-scenes photos and videos, questions that get people engaged, and ways to make audiences feel special to encourage ongoing participation. The goal is to take a multi-channel, multimedia approach to event promotion.

The document discusses Google Analytics and provides an overview of key metrics and factors that website owners should monitor according to the presenter, including site visits, bounce rate, actions/conversions, and time on site. The presenter recommends improving SEO or online marketing to address low visits, optimizing the homepage to reduce a high bounce rate, making the website more compelling to increase conversions, and adding interactivity to extend time on site for low durations. The presenter will be speaking later and hosting a happy hour, and is offering incentives to attendees who leave their business card.

This document summarizes a presentation about marketing events using social media platforms like Facebook, Twitter, YouTube, Pinterest, and WordPress. The presentation discusses how to use each platform to promote an event, including posting status updates, videos, and photos. It also provides tips for engaging attendees by encouraging them to tag themselves in photos and discusses follow up networking events.

This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing campaigns like contests, multimedia content, and engaging followers. The overall goal is to help events understand how to effectively utilize different social media outlets to promote their brand and drive audience engagement.

This document provides an overview of social media and recommendations for fair and event organizers to utilize social networking. It discusses the traditional vs. social media networking models and recommends using Facebook, Twitter, Pinterest, YouTube, and Hootsuite. Specific tips are provided for setting up and using accounts on each platform, including posting types and content that would be relevant. The goal is to help organizers understand how to engage audiences and drive attendance through low-cost social media marketing.

This document provides tips and strategies for effectively marketing festivals and events online in real-time. It discusses optimizing websites for mobile usage and ecommerce; using social media like Facebook, Twitter, Pinterest, YouTube, and hashtags; analyzing website analytics; developing email marketing campaigns; and using tools to market events online and via mobile in real-time. The overall message is that festivals must have a strong online and mobile presence to attract customers and drive sales.

This document summarizes a hands-on lab on using social media for real-time marketing at events. It introduces Kendra Wright and Aaron Pederson who lead the session. They discuss using Facebook, Twitter, YouTube, Pinterest and Instagram to engage attendees. The lab teaches how to create accounts, make posts, add hashtags and photos. It provides examples of posts and encourages practicing on smartphones to market events in real-time. Saffire Events offers ongoing support to help with social media strategies.

The document introduces SaffireMail, an email marketing tool. It provides an overview presented by three people - Cassie Roberts, Rebekah Hardage, and Aaron Pederson. The bulk of the document outlines a seven-step guide to effective email marketing, including making a game plan, creating recipient lists, writing messages, including imagery, using strong subject lines, tracking performance, and learning and repeating. Pricing information for SaffireMail is also included.

This document provides an overview of a presentation on using Twitter successfully for events. The presentation was given by Kendra Wright of Saffire Events and Troy Bowers of Amador County Fair. They discussed 10 steps to build a Twitter following: 1) Set up your account, 2) Customize your profile, 3) Retweet others, 4) Follow relevant accounts, 5) Write tweets, 6) Promote hashtags, 7) Manage tweets, 8) Tweet throughout the day, 9) Tweet about people in your network, and 10) Analyze results and refine strategy. The presentation included specific examples and recommendations for each step.

Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.

The document outlines best practices for online marketing and websites. It recommends focusing on search engine optimization through links from relevant organizations and improving your own site. Websites should appeal to audiences through attractive, professional design and focus on hosting event information interactively. Marketers should engage customers on social media and mobile platforms, offer ecommerce options, use email marketing, and track metrics like bounce rate and time on site through Google Analytics. The overall message is for event planners to take control of their online presence and websites.

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