Sales Life Investment Summary

SalesLife, Inc. 2010 - CONFIDENTIAL
Investor Summary
October 2010

 Provide a modern, technologically advanced solution to an
age old problem – improving sales performance.
 Establishing a strong brand following – driving viral
adoption.
 Attainment of a prominent market position – surpassing
forecasts and generating high returns for shareholders.
Corporate Vision

 Key attributes for sales success fall into the “skills” category
such as Communication, Acumen, Influence Behavior. These are
left to the sales person to develop independently; most fail to
develop these “skills”.
 Today’s sales training is costly, boring, lacking context, and
85% is often forgotten within 48 hours; the majority of sales
training in companies is product focused, not “skills” or
“strategy” focused.
 Sales teams are lacking “skills”, “strategy” and discipline,
eroding sales performance and causing angst and frustration at
leadership levels.
The Problem

 Using game theory, Sales Life addresses each of the four core
sales competencies, Behavior, Acumen, Influence and
Communication via scalable simulations.
 SalesLife uses game technology to deliver bite-sized, just-in-
time training modules via Web, Mobile and Facebook – a
delivery method preferred by under- age 40 professionals.
 SalesLife products allow for self-correction, routine reviews,
increased retention, more productivity – addressing the
specific needs of retail (B2C) and commercial (B2B) sales
people.
The SalesLife Solution

 Our unique game engine and platform will provide:
 Proven, innovative best practices from industry experts.
 The rapid creation of courses as demand develops.
 Course customization for markets (IT hardware) or
corporations (Johnson & Johnson).
 Tracking and testing for industry regulation, compliancy
or corporate policy (e.g. mini-mart training for tobacco and
alcohol).
 An open development platform for industry experts and
other training companies (aggregation play).
Competitive Barrier to Entry

 Software as a Service (SaaS) model, creates annuity
customers, across three specific channels:
 Alliances with CRM providers such as Sales Force.com.
 Web platform for professionals (consumers) to access
new skills, innovative tools, best practices, certification and
experts via Web, PC, Mobile.
 Direct & OEM to corporations, reducing training costs,
increase training effectiveness, increasing retention and
productivity, while tracking and measuring employee
progress.
The Business Model

NetSteps
 $100,000 pilot for 1000 users and for resale to industry.
 Recruiting and Up-selling Modules for Direct Sales Industry
 3 months to produce
 $50,000 cost to deliver
 Selling At CEO Level – At Proposal Stage
National Patient Services
 $50,000 pilot for 100 users and for resale to industry.
 Adverse Event Simulations for Pharma Call Center Reps
 2 months to produce
 $25,000 cost to deliver
 Selling At CEO Level – At Scoping Stage
First Customers

 Nike - $100K @ Scoping (Stage 3).
 Crocs Shoes – $50K Scoping (Stage 3).
 Eli Lilly- $75K Scoping (Stage 3).
 HP - $100K Scoping (Stage 3).
 Avnet - $150K Qualifying (Stage 2).
 Ecolab - $50K Qualifying (Stage 2).
 Vonage, Global Telcom Co - $50K Assess (Stage 1).
 DirectTV, Global Telcom Co - $50K Assess (Stage 1).
*Sales Stages: Assess – Qualify – Scope – Propose – Close
Additional Pilot Prospects

 Direct Sales (Home Based Businesses):
Natura, 1M distributors, $3B in revenue.
Neways, 500K distributors, $400M in revenue.
NuSkin, 750K distributors, $1B in revenue.
 High Tech:
HP, 12K sales people, $120B in revenue.
Cisco, 16K sales people, $40B in revenue.
Oracle, 13K sales people, $30B in revenue.
ATT, 18K sales people, $120B in revenue.
Verizon, 12K sales people, $110B in revenue.
 Higher Education:
Apollo (Univ of Phoenix) 500K alumni, 600K enrolled,
100+ corporate partners, $4B in revenue.
Additional Markets, Targets

 Sales Training is a $7B global market. (American Society for Training &
Development, 2009)
 30M “Sales Professionals” in the US. (US Gov, Direct Selling Association)
 27M Small Businesses in the US. (US Gov)
 Over 48% of companies spend $1500-$7500 annually per
employee on sales training. (CSO Insights Study 2010)
 150+ F/500 companies are using games as teaching tools
such as Microsoft, American Express, Bank of America, Chase,
Canon and Pfizer. (American Software Association 2009)
 Zynga, a producer of games on social networks reports over
239 Million DAILY players (Yahoo News, 2010)
The Sales Training Market

Differentiated pricing for individual and corporate customers
Per course “individual” pricing - $99/ course or bundled courses with a
modest discount
Corporate site licensing scheme – annual subscriptions with unlimited
use priced by business segment size (per annum)
Small Business Market ( 5-99 seats) TBD - $25,000
Mid Enterprise Market (100-999 seats) $75,000 - $90,000
 Upper Mid Market (1,000 - 4,999 seats) $112,000 +
 Large Enterprise Market ( 5000 + seats) TBD
 Additional pricing features and up-charge options
“Tips” hotline library - $45 premium per user for an on-line tips and techniques
library (that will grow as we answer questions that aren’t already in the library).
 Customized solutions - establish "industry" pricing for experts in the industry that
wish to partner with us and build customized modules on top of our base platform of
offerings; OEM platforms where our development costs are paid by customer
 “Sales IQ” - $20 per user to test for sales acumen— to test individual as a user of
the system, or to see if a sales force or prospective sales force has natural sales
ability
Click fees for site advertising
Pricing

 Next 6-12 month cash requirements:
 6 Months: $450,000-$500,000 (Minimum of $75K to Launch)
 12 Months: $600,000-$800,000
 Headcount (midpoint):
 Executive (Working): 5
 Sales/Marketing: 3 (Non Execs)
 Development: 3 (Non Execs)
 Administration: 2
 Next 6-12 month revenue projections:
 6 Months: $92,000
 12 Months: $955,000
 Projected cash position at end of 12 months:
 $65,000 (pre capital raise)
 Break even date:
 9 – 10 months
 Series B round assumptions:
 $3M Required to accelerate product development, sales growth and
capture of market share.
Cash Flow & Revenues Summary

Key Investment Milestones
Event Develop
working
demo to
begin
marketing
efforts
First fully
functional
beta system,
game #1;
delivery to
launch
customers
2nd beta
system and
delivery of
game #2 to
customers
Delivery of
8 additional
customer
systems
Achieve
break-
even cash
flow
Investment
Funds
Required
(cumulative)
$75,000 -
$100,000
$250,000 -
$300,000
$450,000-
$500,000
$600,000 -
$800,000
$0
Month 1 to 2 3 to 4 6 to 7 7 + 9 to 10

Year 1 Forecast Income Statement and Cash Flow
Summary
Forecast Highlights
Forecast 6 and 12 month operating
results
Revenues - $100k and $1.0M
Operating loss - $700k and $1.2M
Operating cash used -$500k through 6
months
Projected cash need of $600 -$800k
until cash positive
Monthly cash flow positive in month 8
Cumulative cash flow positive by
month 12
Bookings of $2.2M / 235k seats by
month 12

SalesLife, Inc., a Delaware
corporation
 Series A Round: $1M
 Minimum Buy In: $25,000
 10% Convertible Notes
 Accrued interest
 24 month maturity
 Convertible into common stock @
the lesser of $0.25/ share or 80% of
the price of securities issued
subsequently (as defined)
Available option to convert to principal
and accrued interest to common stock
after 12 months or take quarterly P&I
pmts amortized over 3 years with
annual conversion option of remaining
principal
Investment Opportunity
Pro
Shares Issued Current Forma
Common Stock -
Founders Shares 14,500,000 100% 14,500,000 78%
Convertible Notes
$1,000,000 at
$0.25/ share - - 4,000,000 22%
14,500,000 100% 18,500,000 100%
Pro Forma Capitalization Table

 Michael Pearce
 425-830-4156 Pearce@FocusedOnRevenue.com
 Jim Robb
 602.803.0176 jrobb@sales-life.com
 Mark Dallmeier
 602.410.7793 mdallmeier@sales-life.com
 Cameron Adamson
 714.269.6384 cadamson@sales-life.com
 Joel McConaughy
 206.300.4732 joel@sales-life.com
Contacts

Appendix
Support Slides

 Jim Robb, Co-Founder, President: has over 25 years in executive leadership roles. Widely known as
a change agent, Mr. Robb has compiled numerous successes in building and rebuilding high tech
organization's sales and marketing teams to accelerate growth of revenue, profit and market share
while creating hundreds of millions in revenues and billions in shareholder value in companies such
as Attachmate, Wall Data, Primus Communications, Endura to name a few.
 Mark Dallmeier, Co-Founder, Marketing & BD: is a serial entrepreneur, turn around expert and a
noted Chief Sales and Marketing Officer. As President and CEO of The ROBB Group Mark created
new innovative growth models, strategies and competitive displacement programs for Mid Size and
Fortune 500 clients creating over $2B in new sales for clients. Mark is a CSO of an INC 5000 fast
growth company and has held board of directors and sales and marketing executive positions in
technology and services companies over the last 15 years.
 Tom Trayner, Board Director, Business Development: has over 30 years of experience in strategic
BD, marketing, operations general and executive management in the chemical coatings, paper / film
and digital imaging markets. He has held senior executive positions in the manufacturing industry
such as CEO of 3 Sigma, COO of Precision Coatings, President National Graphics/IJ Technologies,
Principal consultant Creative Resources/Boston consulting, President Sentinel Imaging/Charrette
Corp. and National Marketing Director for Avery. Tom has a BS from SUNY Stony Brook.
The Leadership Team, Roles

 Joel McConaughy, Technology: has over 20 years of experience in information technology and
software development, is a serial entrepreneur and technology visionary. Joel has held various
executive leadership roles such as CTO of CD Baby, CEO and Founder Displayware LLC, SVP and CTO
Loudeye Technologies, SVP and CTO of Intertainer. Joel has a MA in Economics from University of
California.
 Cam Adamson, Finance: has 25 years of experience as senior financial executive with early stage,
middle market and Fortune 200 companies in the technology, consumer goods and finance sectors.
He began his career with Deloitte & Touche and is CPA. Cameron has a BS and an MBA from the
University of Southern California.
 Michael Pearce, Sales: has over 25 years of domestic and international sales leadership
experience within leading companies such as Citicorp, Boeing, Weyerhaeuser, Singer and EMC.
Known for his ability to build high performance sales teams he has successfully helped transform
sales organizations enabling them to generate revenue and margins with repeatable, dependable
and predictable results. Michael is a noted author and a recipient of the Presidents Award for
Excellence in Sales Leadership. Michael graduated from the University of California and pursued his
Master’s degree at Rutgers.
The Leadership Team, Roles

 Michael Sherry, Board Director: a specialist in mergers, acquisitions and capital formation. Over
the past 20 years, he has led or participated in more than 200 transactions in the financial services,
high technology, retail, industrial and real estate sectors. As a co-founder of Alexander Hutton, Inc.,
he spent 13 years focused on mergers and acquisitions. Previously, he worked with Seafirst Bank as
a vice president in the corporate finance department. He is a CPA (non-practicing), and has a BA in
chemistry and MBA from the University of Washington.
 John Harbottle, Board Director, Strategy & Finance: has 25 years of experience in senior financial
roles within public, private and high growth companies in the training, software, Internet e-
commerce, and consumer products markets. John served as VP Finance and CFO of companies such
as Khimetrics, Inc. purchased by SAP, NBC Internet, Mastering Computers purchased by Platinum
Technologies, and Zenger-Miller, an international training, consulting and education company.
 Al Ovadia, Board Advisor: a noted executive in the film, entertainment, promotion, marketing and
consumer products industries for 25 years. While working for NBC-TV, Sony Pictures Entertainment
and 20th
Century Fox, and other media companies Al capitalized on market trends and opportunities
using creative sales and marketing strategies to drive over $10 Billion in corporate share value and
over $800 Million in entertainment property licensing and merchandising revenues. Mr. Ovadia also
launched Fox Interactive video game publishing, generating a 300% increase in net revenue for 20th
Century Fox.
The Board Advisory Team

Desired Market Position
Custom Corporate Simulations
Packaged Consumer Games
Packaged
Simulations
and Game
Platform
Serious Game,
Simulation
Platforms,
Developers
EA
Activision, UBI Soft,
Microsoft
Nintendo
ngmoco:)
VenueGen, UnisFair
On24, InXpo
Thinking Worlds
Multiverse
Stormwind
Brand Games
U&L
Zynga
505 Sports
SecondLife ,
Icarus Studios
Mosbe/Breakaway
ARI (Icarus)
SecondLife Enterprise
SimuLearn, Games2Train,
Transmedia
SalesLife Future
Zombie
Studios
SalesLife Today

Training Provider Offerings
Custom Simulations, 3D
Instructor Led Training
Packaged
Sales
Simulations,
Games
Computer
Based
Training
Kaiser,
Element K
Miller Heiman
Sandler
Wilson
Acclivus
Richardson
Stormwind
Brand Games
Cognitive Arts
InfoMentis
Huthwaite
SPI (Solution Selling)
ARI
U&L
TriCore
TAS Group
SalesLife

Platform: Entertainment and Education
Simulations & Game Platform:
a (customizable) platform of
simulated experiences and real
world sales scenarios for
corporate and individual
learning and professional
entertainment. (Web, PC,
Smart Phone enabled)
Digital Media: Industry &
Corporate specific digital
media, videos and sales /
marketing tools for
professionals.

 Game Engine: Unity3D
Cross-platform: Web, Facebook, Apple
iOS, Android
High production values
 Enterprise Portal: Grails
Web 2.0 framework
Supports web and mobile browsers
High developer productivity
Automated cloud deployment
 Cloud Hosting: Amazon EC2
Highly reliable and scalable
Low cost of operations
 No CAPEX
Platform

 Proprietary Game Engine
Uses industry standard game development tools
Cross-platform for Web, Social Media, Mobile
Consumer-targeted production values
Declining cost curve for game development
Proprietary IP: Rules engine for Sales-Life Best Practices
 Enterprise Portal
Web 2.0 for modern look and feel
Rapid development environment
Supports B2C and B2B market opportunities
Scalable to MM’s of users
Proprietary IP: Scoring algorithms for game usage.
Technology

Timeline
Tasks Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Instructional Design – Game #1
Assemble Team & Tools
Build Technology Demo (v0.9)
Game #1 Development
Portal Development (v1)
Test & Rework
Customer #1 Beta
Instructional Design – Game #2
Game #2 Development
Customer #2 Beta
Design Develop Deploy
RequirementsComplete
Game#1Release
Game#2Release

Arizona Department of Commerce Small Business Capital Investment
Incentive Program (Angel Investment Program)
 Established by the Arizona Legislature in 2005 to increase investment
in targeted Arizona small businesses.
Provides tax credits to investors who make capital investment in
businesses certified by the Arizona Department of Commerce
(Commerce)
SalesLife is a certified small business under this program
Income tax credits are equal to 30% of the investment amount.
Tax credits can be claimed over a three year period at a rate of 10%
per year and any unused credits can be carried forward for up to three
tax years.
Investments in size of $25,000 up to $250,000 qualify
Please check with your tax advisor to determine whether you qualify
Arizona Residents

Sales Life Investment Summary

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Sales Life Investment Summary