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Have Fun & Make Money
Patti Pokorchak, MBA
Sales Skills JUST for Entrepreneurs eWomen Network Windsor
You Are NOT A Sales Person
• Make It Easier For People To Buy From
You
• Growing Your Business - Only 1 Way!
• NO Sales = NO Biz!
• Be Confident & Clear on Your Value
• Confused People Do Not Buy
• Can’t Hire if You Can’t Do it Yourself
“If I can be a farmer, then you can be
anything you want to be --
with some sales & marketing skills that is!”
The
Least
Likely
Sales
Success
Things I have sold
• IBM Computers, PCs & Software
• Services
• Training @ $40,000/ 4 day course
• Plants, Trees & Shrubs
• Blank Books & Advertising
• Lambs & Llamas
• Myself
How Some Entrepreneurs
See the Sales Process
1. Prospecting
2. Close the Sale $$$
The Sales Game
Where everyone is a Winner!
5. Proposals Follow-up
4. Proposals
3. Face-to-Face Meeting
1. Prospecting
2. Follow-Up (calls/emails)
6. Close the Sale $$$
Business ONLY
Starts When
a Sale is Made!
We are ALL in Sales ALL the Time!
Optimistic Ambiverts!
THE Best Sales Professionals are
Helping People BUY from You
• You’re NOT selling anything
Sales - The Honourable Profession
”Be of service to others"
“You will get all you want in life, if you help
enough other people get what they want.”
Zig Ziglar
Sales Professional – Born or Trained?
People Buy Value
• 10x more expensive
• Incumbent vs Unknown
• One-Off vs Proven Training Course
$600 vs $6,000
Sales Is All About
Value
Confidence
Self-Esteem
UVP – Unique Value Proposition
•What makes you unique and stand
out
•What’s the value your clients get
from you?
Sales Skills JUST for Entrepreneurs eWomen Network Windsor
Kiss enough frogs and your
Prince/Princess will come
Sales Skills JUST for Entrepreneurs eWomen Network Windsor
Your #1 Priority
Make people relax and
feel comfortable with you
they’re as afraid
IF NOT MORE AFRAID
than you are!
Fun Conversations
With Your Newest BFF
• Be Curious & Caring
Questions? Questions? Questions?
• Ask THEN listen for clues
• Probe deeper using that clue
• Open vs Closed Questions
• Ask better questions, close more biz!
Qualifying Questions
• What are your goals?
• What’s stopping you from reaching them?
• What would it mean if you didn’t meet your
goals?
• What if you enjoyed selling more?
• What if selling was easier for you?
• What if you had more fun AND made more
money?
People buy
Your Enthusiasm and Passion
“If you don't blow your own horn,
there is no music” Alan Weiss, PhD
Sales Skills JUST for Entrepreneurs eWomen Network Windsor
2 Ears: 1 Mouth
Don’t Forget to ASK for the Order!
Negotiating
• Go in with your 2nd
or 3rd
best offer
• Do not give up something without
getting something in return
• “Yes I can but it costs more” (scope
creep)
Useful Phrases
•I don’t know but I’ll find out and get back
to you
•Yes I can but it costs more
•I can’t tell you what I charge until I know
what you need
What does NO mean?
NO = Next Opportunity
Grow Your Business FAST &
PROFITABLY in 5 Weeks
• Learn About The Sales Game
• What is BizDev
• 5 Week Online Tele-class starting
Sept. 16 at NOON
• Free Business Challenge Call
1. Be Confident & Clear in Your Value
2. Be Curious & Caring
3. Be Persistent!
Who Can You Help Today?

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Sales Skills JUST for Entrepreneurs eWomen Network Windsor