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Samiran CV

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Samiran Biswas is a middle management professional with over 11 years of experience in sales, business development, key account management, and channel management. He has a consistent track record of attaining yearly growth and developing new markets. Currently working as a key account manager at Samsung India Electronics, he has delivered a breakthrough of Rs. 115 crores and achieved record turnover. Previously he worked at Asian Electronics where he generated revenue of Rs. 2 crores. Biswas has expertise in profit center operations, organizational growth initiatives, territory planning, and business development.

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SAMIRAN BISWAS Mobile: 09871743995 ~ E-Mail: mr.samiran@gmail.com/ samiran_biswas@yahoo.com MIDDLE MANAGEMENT PROFESSIONAL ~ Experience in Enhancing Business and Account Management ~ ~ Extensive business background in multi-cultural environments ~ ~ An enterprising leader with nearly 11 years of experience in Sales/Business Development/ Key Accounts Management/ Channel Management ~ PROFILE SUMMARY • Strong skills in planning and implementing sales strategies and guiding teams to achieve sales (Organized Retail) & distribution targets in the assigned region and organizing retail operations • Proficient in managing business operations encompassing Channel Partner relationship management, administration, market analysis, development of new markets and market segments • Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new markets, thereby expanding the channel partner base & numeric distribution • Consistent track record of bagging high value sales orders and achieving sales targets • Strategizing long term business directions of the national level to ensure maximum profitability in line and for channel partner with organizational objectives • Success in maximizing corporate performance, driving business growth, generating revenues and capturing market share • Skilled in charting out sales plans and contributing towards enhancing business volumes & growth. • An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence. CAREER MILESTONES At Samsung India Electronics (P) Ltd., Gurgaon: • Delivered a dynamic breakthrough by developing worth Rs.115 Crores as Key Account Manager in modern retail during current year • Elevated the target of 92% and achieved record turnover of 66 crores turnover last year that was the highest with 82% Growth • Strong business development skills demonstrated through the growth of 72% till now with a team of 8 members current year • Hands on expertise to operate on Sell-Out basis, to ensure ROI of channel partner & substantiate weeks of stocks. • Creative and business-savvy design professional critically handling the audio visual and home appliances category • Holds the merit of increasing the premium product category contribution by 38% and engaging/train/ boost the channel partner to adhere with proper display & share without increase of weeks of stocks. • Counter share extraction & increase the pie-size of business by sort-term & long-term planning through scientific business ideas. • Demonstrated excellence in accomplishing over 192% of the target set in 1st year of joining. • Steering role in generating 35% branch sale through effective guidance to distributor during 1st year. • Holds the merit of adding: o 40 sub-dealers within 2 months of joining. o 15 direct dealer & brand shop outlets in first 6months. • Advanced in career through accelerated business expansion from 19 to 115 outlets during 1st year with focus on numeric distribution. At Asian Electronics Ltd., Gurgaon: • Highly experienced in leveraging technical expertise in by developing distributors & dealers and building market across entire Haryana • Highly successful in generating the revenue worth Rs. 2 Crores PROFICIENCY FORTE Key Account Management • Analyzing the changing business trends and assessing the impact on key accounts. • Administering the interaction with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business with high growth rate. • Managing customer-centric operations & ensuring delights at account level • Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe. • Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to organization & channel partner. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user Sales & Marketing
• Identifying new streams for business growth and developing plans to build consumer preference through retail experience at outlet level through activity, placements etc. to have better sell-out. • Using sales forecasting to ensure the sales & profitability of products, analyzing business developments and monitoring market trends Business Development • Managing existing accounts to ensure business sustainability and maintaining relationships with customers to achieve repeat/ referral business • Tapping new markets/ideas and coordinating with channel partners to penetrate these segments; thereby expanding business and generating business. Channel Management • Managing Channel Partners, Distributors / Partners; pioneering a product sales & distribution program resulting in successful penetration into new markets and major accounts. • Managing Channel partner ROI & organizations business objectives. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user. • Guiding the network of Channel Partners, sustaining strong relations and ensuring that partners position in the company products. • Focusing on WOD & DOD. DOMAIN SKILLS Expertise in:  Profit Centre Operations for respective Channel Partner  Organizational Growth Initiatives  Territory Planning & Retail Management  ATL / BTL Activities for respective Channel Partner  Business Development  Sales & Marketing  Key Account Management  Distribution/ Channel Management  Market Share Enhancement  Product Management & Promotion of strategic products.  Managing strategic relationships with business partners Providing Leadership:  Driven to succeed and excel  Organization building  Innovative in thought and solutions  Effective business negotiations  Team Management & Mentoring  Tactical Planning Has Experience in:  Territory Expansion  Brand Awareness  Strategy Planning & Execution  Performance Evaluation  Product Training ORGANISATIONAL EXPERIENCE Since May’08 Samsung India Electronics (P) Ltd., Gurgaon (Haryana) Growth Path: May’08 to Nov’12 Territory Sales Manager Since Nov’12 Key Accounts Manager Key Result Areas: • Administering the interaction with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. • Long Term Business engagement & planning to upscale viz-a- viz revenue generation and creating win-win situation to have grip on accounts • Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe • Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to organization & channel partner. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user. Oct’05 to Apr’08 Asian Electronics Ltd., Gurgaon, Haryana as Asst. Area Manager Growth Path: Oct’05 to Mar’06 Sales Executive Apr’06 to Apr’08 Asst. Area Manager Key Accounts Handled: • Sudhir Engineering, Orient Craft, Maruti Udyog Limited, Minda Group, Hero Honda etc. PREVIOUS EXPERIENCE Jan’05 to Oct’05 Wipro Ltd., New Delhi as Sales Executive - Lighting Division Jun’01 to Apr’02 Home Trade, Ghaziabad Growth Path: Jun’01 to Apr’02 Asst. Group Leader ACADEMIC PROJECTS • Completed projects on:
o A Brief Study on the Marketing Mix of BCCL and Selling & Expanding Market Base of ‘Parker’ & ‘Pilot’ Pens o SWOT Analysis of ‘Parker’ & ‘Pilot’ Writing Instruments at Dhanbad & Nearby Locations TRAININGS • Underwent industrial training at: o Luxor Writing Instruments Ltd., Kolkata & Dhanbad on SWOT Analysis, Market Mapping & Consumer Perception o Bharat Coking Coal Limited (Subsidiary of Coal India Ltd.), Dhanbad, Jharkhand on Marketing Mix - Distribution Network EDUCATION 2005 PGDBM (Marketing & HRM) from Institute of Productivity & Management, Meerut, AICTE with 60% 2002 BBA (HRM & Marketing) from Integrated Academy of Management & Technology, Dr. BR Ambedkar University, Agra with 60% IT Skills: Proficient in MS Office and Internet Applications PERSONAL DETAILS Date of Birth: 1st March, 1982 Present Address: Flat No. B/830, First Floor, Palam Vihar, Gurgaon – 122017, Haryana Permanent Address: Biswas Niketan, K G Ashram, Gosaidih. Near Chatt Talab. Dist.: Dhanbad– 826001, Jharkhand Languages Known: English, Hindi and Bengali

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Samiran CV

  • 1. SAMIRAN BISWAS Mobile: 09871743995 ~ E-Mail: mr.samiran@gmail.com/ samiran_biswas@yahoo.com MIDDLE MANAGEMENT PROFESSIONAL ~ Experience in Enhancing Business and Account Management ~ ~ Extensive business background in multi-cultural environments ~ ~ An enterprising leader with nearly 11 years of experience in Sales/Business Development/ Key Accounts Management/ Channel Management ~ PROFILE SUMMARY • Strong skills in planning and implementing sales strategies and guiding teams to achieve sales (Organized Retail) & distribution targets in the assigned region and organizing retail operations • Proficient in managing business operations encompassing Channel Partner relationship management, administration, market analysis, development of new markets and market segments • Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new markets, thereby expanding the channel partner base & numeric distribution • Consistent track record of bagging high value sales orders and achieving sales targets • Strategizing long term business directions of the national level to ensure maximum profitability in line and for channel partner with organizational objectives • Success in maximizing corporate performance, driving business growth, generating revenues and capturing market share • Skilled in charting out sales plans and contributing towards enhancing business volumes & growth. • An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence. CAREER MILESTONES At Samsung India Electronics (P) Ltd., Gurgaon: • Delivered a dynamic breakthrough by developing worth Rs.115 Crores as Key Account Manager in modern retail during current year • Elevated the target of 92% and achieved record turnover of 66 crores turnover last year that was the highest with 82% Growth • Strong business development skills demonstrated through the growth of 72% till now with a team of 8 members current year • Hands on expertise to operate on Sell-Out basis, to ensure ROI of channel partner & substantiate weeks of stocks. • Creative and business-savvy design professional critically handling the audio visual and home appliances category • Holds the merit of increasing the premium product category contribution by 38% and engaging/train/ boost the channel partner to adhere with proper display & share without increase of weeks of stocks. • Counter share extraction & increase the pie-size of business by sort-term & long-term planning through scientific business ideas. • Demonstrated excellence in accomplishing over 192% of the target set in 1st year of joining. • Steering role in generating 35% branch sale through effective guidance to distributor during 1st year. • Holds the merit of adding: o 40 sub-dealers within 2 months of joining. o 15 direct dealer & brand shop outlets in first 6months. • Advanced in career through accelerated business expansion from 19 to 115 outlets during 1st year with focus on numeric distribution. At Asian Electronics Ltd., Gurgaon: • Highly experienced in leveraging technical expertise in by developing distributors & dealers and building market across entire Haryana • Highly successful in generating the revenue worth Rs. 2 Crores PROFICIENCY FORTE Key Account Management • Analyzing the changing business trends and assessing the impact on key accounts. • Administering the interaction with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business with high growth rate. • Managing customer-centric operations & ensuring delights at account level • Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe. • Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to organization & channel partner. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user Sales & Marketing
  • 2. • Identifying new streams for business growth and developing plans to build consumer preference through retail experience at outlet level through activity, placements etc. to have better sell-out. • Using sales forecasting to ensure the sales & profitability of products, analyzing business developments and monitoring market trends Business Development • Managing existing accounts to ensure business sustainability and maintaining relationships with customers to achieve repeat/ referral business • Tapping new markets/ideas and coordinating with channel partners to penetrate these segments; thereby expanding business and generating business. Channel Management • Managing Channel Partners, Distributors / Partners; pioneering a product sales & distribution program resulting in successful penetration into new markets and major accounts. • Managing Channel partner ROI & organizations business objectives. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user. • Guiding the network of Channel Partners, sustaining strong relations and ensuring that partners position in the company products. • Focusing on WOD & DOD. DOMAIN SKILLS Expertise in:  Profit Centre Operations for respective Channel Partner  Organizational Growth Initiatives  Territory Planning & Retail Management  ATL / BTL Activities for respective Channel Partner  Business Development  Sales & Marketing  Key Account Management  Distribution/ Channel Management  Market Share Enhancement  Product Management & Promotion of strategic products.  Managing strategic relationships with business partners Providing Leadership:  Driven to succeed and excel  Organization building  Innovative in thought and solutions  Effective business negotiations  Team Management & Mentoring  Tactical Planning Has Experience in:  Territory Expansion  Brand Awareness  Strategy Planning & Execution  Performance Evaluation  Product Training ORGANISATIONAL EXPERIENCE Since May’08 Samsung India Electronics (P) Ltd., Gurgaon (Haryana) Growth Path: May’08 to Nov’12 Territory Sales Manager Since Nov’12 Key Accounts Manager Key Result Areas: • Administering the interaction with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business. • Long Term Business engagement & planning to upscale viz-a- viz revenue generation and creating win-win situation to have grip on accounts • Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe • Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to organization & channel partner. • Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to end-user. Oct’05 to Apr’08 Asian Electronics Ltd., Gurgaon, Haryana as Asst. Area Manager Growth Path: Oct’05 to Mar’06 Sales Executive Apr’06 to Apr’08 Asst. Area Manager Key Accounts Handled: • Sudhir Engineering, Orient Craft, Maruti Udyog Limited, Minda Group, Hero Honda etc. PREVIOUS EXPERIENCE Jan’05 to Oct’05 Wipro Ltd., New Delhi as Sales Executive - Lighting Division Jun’01 to Apr’02 Home Trade, Ghaziabad Growth Path: Jun’01 to Apr’02 Asst. Group Leader ACADEMIC PROJECTS • Completed projects on:
  • 3. o A Brief Study on the Marketing Mix of BCCL and Selling & Expanding Market Base of ‘Parker’ & ‘Pilot’ Pens o SWOT Analysis of ‘Parker’ & ‘Pilot’ Writing Instruments at Dhanbad & Nearby Locations TRAININGS • Underwent industrial training at: o Luxor Writing Instruments Ltd., Kolkata & Dhanbad on SWOT Analysis, Market Mapping & Consumer Perception o Bharat Coking Coal Limited (Subsidiary of Coal India Ltd.), Dhanbad, Jharkhand on Marketing Mix - Distribution Network EDUCATION 2005 PGDBM (Marketing & HRM) from Institute of Productivity & Management, Meerut, AICTE with 60% 2002 BBA (HRM & Marketing) from Integrated Academy of Management & Technology, Dr. BR Ambedkar University, Agra with 60% IT Skills: Proficient in MS Office and Internet Applications PERSONAL DETAILS Date of Birth: 1st March, 1982 Present Address: Flat No. B/830, First Floor, Palam Vihar, Gurgaon – 122017, Haryana Permanent Address: Biswas Niketan, K G Ashram, Gosaidih. Near Chatt Talab. Dist.: Dhanbad– 826001, Jharkhand Languages Known: English, Hindi and Bengali