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Samsung chapter 11

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Nahrain University
Nahrain University

Samsung was founded in 1938 in Korea and initially exported agricultural products. It entered manufacturing after the Korean War to help rebuild the economy. Samsung Electronics was established in 1969 and focused on electronics, helping Korea's economy grow and enabling exports. By the 1980s, Samsung became a comprehensive electronics company with global plants and began semiconductor and mobile businesses. Its vision is to inspire the world through new technology, innovative products, and creative solutions. It aims to reach $400 billion in sales by 2020, which is feasible given its leadership in smartphones, TVs, and memory chips and potential to expand to new markets like healthcare.

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CASE STUDY SAMSUNG CHAPTER 11 MALAYSIAN GRADUATE SCHOOL OF ENTERPERENEURSHIP & BUSINESS SUBMITTED TO Dr. Bidin Chee Bin Kifli SUBMITTED TO Dr. Bidin Chee Bin Kifli
Samsung Group • Founded in 1938 – exporter of dried fish, vegetables, and fruits – flour mill and confectionery machines • 1950’s Economic Stabilization – Korean War - Samsung lost all assets – aimed to help rebuild Korean economy; entered the manufacturing industry (sugar, fabrics) – became a leader in modern business practices (recruiting from outside) • 1960’s Expansion of Key Industries – entered electronics and chemical industries – 1969 established Samsung Electronics Co.
Samsung Electronics • Established in January, 1969 • 1970’s: Bet the future on electronics – laid the groundwork for electronics in Korea – helped the domestic economy grow – paved the way for exports • 1980’s: A more comprehensive electronics company – established plants in Portugal and US – established Semiconductor and Communication corporation – began memory chip business • Early 90’s: Integration and Globalization • Mid-Late 90’s: Implementing new management strategies • New Millennium: Digital Vision
Introduction Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. With assembly plants and sales networks in 61 countries across the world. Samsung has approximately 160,000 employees In 2009, the company took the position of world's surpassing the previous leader Hewlett- Packard Its sales revenue in the areas of LCD and LED displays and memory chips is number one in the world. TV segment, Samsung's market position is dominant. For the five years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue 0 and beyond in the global LCD panel market, the company has kept the leading position foresight years in a With the Galaxy S model mobile phone, Samsung's smartphone lineup has retained the second-best slot in the market for time. In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tablet .
Vision 2020 As stated in its new motto. Samsung Electronics' vision for the new decade is "Inspire the World, Create the Future. This new vision reflects Samsung Elect commitment to its communities by leveraging Samsung's three strengths: "New Technology Innovative Products," and "Creative Solutions." And to promoting new value for ung's core networks industry. and Employees. Through these efforts Samsung hopes to contribute to a better world and a richer experience for all.
Q1. What are some of Samsung’s greatest competitive strengths? Throughout Samsung’s existence, the brand evolved with the changing times resulting in various competitive strengths. In the beginning, Samsung focused on volume and market domination to help expose the Samsung brand as a true competitor against other powerhouse brands like Sony and RCA. Then, after the Asian financial crisis in the late 90s, Samsung switched strategies by cutting company fat, emphasizing product quality, and manufacturing flexibility This newly found strength allowed Samsung to maximize their product turnover ratio to less than six months. More recently, Samsung’s greatest competitive strength comes from a combination of research towards innovations technology, key partnerships with Sony and Microsoft, and their successful ad campaigns/sponsorships.
Q2. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same level as Wal-Mart. Is this feasible? Why or why not? We did not see reason why Samsung would not be able to reach their goal of $400 billion in sales by 2020. Samsung is currently the 9 th largest global brand and 1 producer in smartphones, TV’s, and memory semiconductors (Samsung Tomorrow). Their leadership position in these particular segments of the market suggests the brand will thrive once it expands into new areas such as the health care and home energy markets. The health care and home energy markets are multi-billion dollar markets getting much attention in today’s world due to serious social and environmental issues.
Recommendation • To control standard and quality could be quite hard .The global business is supply chain offering consumer views of its products. It is also important for recruitment and selection process • They should be increase mobile and computer markets. • They should increase international expansion. • They should increase online business and give more details. • The size and scale of global business: It should be increase the size and scale of the global business of Samsung's electronic brands.
Conclusion Samsung is a famous global company. It has manufactured electronics goods and other concrete goods. It is a well-known brand because of its service, excellent employees, Innovative reliable product. A responsible approach to business and global citizenship and globalization with partners and customers. Samsung is taking the world in progressive direction for new generations. The mission of Samsung is to be the best ? Digital electronic company?. It complies with low and ethical standard cares environmental health and safety, Maintain a clean organized culture value and respect to customer share holders ,steak holders , employees and socially responsible co- operative citizens. So It is trying to be the best brand in the field of electronics materials in the world by improving its size , price quality, capacity or power of the devices.
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Samsung chapter 11

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Samsung chapter 11

  • 1. CASE STUDY SAMSUNG CHAPTER 11 MALAYSIAN GRADUATE SCHOOL OF ENTERPERENEURSHIP & BUSINESS SUBMITTED TO Dr. Bidin Chee Bin Kifli SUBMITTED TO Dr. Bidin Chee Bin Kifli
  • 2. Samsung Group • Founded in 1938 – exporter of dried fish, vegetables, and fruits – flour mill and confectionery machines • 1950’s Economic Stabilization – Korean War - Samsung lost all assets – aimed to help rebuild Korean economy; entered the manufacturing industry (sugar, fabrics) – became a leader in modern business practices (recruiting from outside) • 1960’s Expansion of Key Industries – entered electronics and chemical industries – 1969 established Samsung Electronics Co.
  • 3. Samsung Electronics • Established in January, 1969 • 1970’s: Bet the future on electronics – laid the groundwork for electronics in Korea – helped the domestic economy grow – paved the way for exports • 1980’s: A more comprehensive electronics company – established plants in Portugal and US – established Semiconductor and Communication corporation – began memory chip business • Early 90’s: Integration and Globalization • Mid-Late 90’s: Implementing new management strategies • New Millennium: Digital Vision
  • 4. Introduction Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. With assembly plants and sales networks in 61 countries across the world. Samsung has approximately 160,000 employees In 2009, the company took the position of world's surpassing the previous leader Hewlett- Packard Its sales revenue in the areas of LCD and LED displays and memory chips is number one in the world. TV segment, Samsung's market position is dominant. For the five years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue 0 and beyond in the global LCD panel market, the company has kept the leading position foresight years in a With the Galaxy S model mobile phone, Samsung's smartphone lineup has retained the second-best slot in the market for time. In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tablet .
  • 5. Vision 2020 As stated in its new motto. Samsung Electronics' vision for the new decade is "Inspire the World, Create the Future. This new vision reflects Samsung Elect commitment to its communities by leveraging Samsung's three strengths: "New Technology Innovative Products," and "Creative Solutions." And to promoting new value for ung's core networks industry. and Employees. Through these efforts Samsung hopes to contribute to a better world and a richer experience for all.
  • 6. Q1. What are some of Samsung’s greatest competitive strengths? Throughout Samsung’s existence, the brand evolved with the changing times resulting in various competitive strengths. In the beginning, Samsung focused on volume and market domination to help expose the Samsung brand as a true competitor against other powerhouse brands like Sony and RCA. Then, after the Asian financial crisis in the late 90s, Samsung switched strategies by cutting company fat, emphasizing product quality, and manufacturing flexibility This newly found strength allowed Samsung to maximize their product turnover ratio to less than six months. More recently, Samsung’s greatest competitive strength comes from a combination of research towards innovations technology, key partnerships with Sony and Microsoft, and their successful ad campaigns/sponsorships.
  • 7. Q2. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same level as Wal-Mart. Is this feasible? Why or why not? We did not see reason why Samsung would not be able to reach their goal of $400 billion in sales by 2020. Samsung is currently the 9 th largest global brand and 1 producer in smartphones, TV’s, and memory semiconductors (Samsung Tomorrow). Their leadership position in these particular segments of the market suggests the brand will thrive once it expands into new areas such as the health care and home energy markets. The health care and home energy markets are multi-billion dollar markets getting much attention in today’s world due to serious social and environmental issues.
  • 8. Recommendation • To control standard and quality could be quite hard .The global business is supply chain offering consumer views of its products. It is also important for recruitment and selection process • They should be increase mobile and computer markets. • They should increase international expansion. • They should increase online business and give more details. • The size and scale of global business: It should be increase the size and scale of the global business of Samsung's electronic brands.
  • 9. Conclusion Samsung is a famous global company. It has manufactured electronics goods and other concrete goods. It is a well-known brand because of its service, excellent employees, Innovative reliable product. A responsible approach to business and global citizenship and globalization with partners and customers. Samsung is taking the world in progressive direction for new generations. The mission of Samsung is to be the best ? Digital electronic company?. It complies with low and ethical standard cares environmental health and safety, Maintain a clean organized culture value and respect to customer share holders ,steak holders , employees and socially responsible co- operative citizens. So It is trying to be the best brand in the field of electronics materials in the world by improving its size , price quality, capacity or power of the devices.