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savlon men

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Tanim Mahmud Chowdhury
Tanim Mahmud Chowdhury

The document discusses launching a new soap brand called Savlon Men. It summarizes key points from a SWOT analysis, including strengths like the soap's antiseptic and moisturizing properties, as well as opportunities like targeting middle-income consumers. Weaknesses include high costs and existing competition from other soaps. Threats include lack of consumer knowledge and new market entrants. Market segmentation analysis identifies the target demographic as urban and semi-urban men with modern lifestyles. The positioning positions Savlon Men as an antiseptic soap that protects and moisturizes skin without irritation.

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beauty outside beast inside
Strength •Antiseptic without hurting •Killing germs •Skin care moisture •Suitable fragrance •Vertical Brand extension Opportunities •Social class •Mid level income people •Social activities Weakness •High cost of good sold •Co-existing soap Threats •Consumer’s lack of knowledge •Global media •No barrier for new entrance SWOT analysis
Market Competition Analysis •New in market •Target consumer •Different options for consumer •Other social activities
•To launch a new soap for holding the same brand identity “Savlon” •To place Savlon a complete health care soap in the mind of the consumer •To make the consumer understand that Savlon Men is an antiseptic and beauty soap •To turn the use into the habit of consumer
Demographic •For men •Family life cycle Behavioral •Benefit •User status •Usage rate Geographical •Urban •Semi urban Psychographic Segmentation •Hygienic modern lifestyle •Personality •Self concept
•Product specialization- single product type for all markets •Family or individual income 15000+ •An individual exposed to satellite channels, newspaper and magazine.
Positioning beauty outside beast inside •An antiseptic does not hurt while healing •Brand name SAVLON MEN •Antiseptic and superior protection •Moisturizer ensures smooth skin • Aloe Vera enriched •Tag line ‘’beauty outside, beast inside” •Logo -
savlon men

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savlon men

  • 2. Strength •Antiseptic without hurting •Killing germs •Skin care moisture •Suitable fragrance •Vertical Brand extension Opportunities •Social class •Mid level income people •Social activities Weakness •High cost of good sold •Co-existing soap Threats •Consumer’s lack of knowledge •Global media •No barrier for new entrance SWOT analysis
  • 3. Market Competition Analysis •New in market •Target consumer •Different options for consumer •Other social activities
  • 4. •To launch a new soap for holding the same brand identity “Savlon” •To place Savlon a complete health care soap in the mind of the consumer •To make the consumer understand that Savlon Men is an antiseptic and beauty soap •To turn the use into the habit of consumer
  • 5. Demographic •For men •Family life cycle Behavioral •Benefit •User status •Usage rate Geographical •Urban •Semi urban Psychographic Segmentation •Hygienic modern lifestyle •Personality •Self concept
  • 6. •Product specialization- single product type for all markets •Family or individual income 15000+ •An individual exposed to satellite channels, newspaper and magazine.
  • 7. Positioning beauty outside beast inside •An antiseptic does not hurt while healing •Brand name SAVLON MEN •Antiseptic and superior protection •Moisturizer ensures smooth skin • Aloe Vera enriched •Tag line ‘’beauty outside, beast inside” •Logo -