Screen Pages Introduction
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The document contains an agenda for a client day meeting at Screenpages in February 2016. The agenda includes updates on search, Ometria, Magento, analytics, Temando and drinks/nibbles. Recent work projects are listed for Blue Ribbon, Really Wild Clothing, Salter, Aram, RNIB, Tickled Pink and Micro-scooters. Statistics on average order value, visits, bounce rates and conversion rates by traffic source and device are also provided. Background reading is suggested on making sites responsive.
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Screen Pages Introduction
- 3. Intro Search update 13:30 Ometria 13:50 Magento update 14:20 Tea/coffee 15:20 Amazon Payments 15:40 Analytics update 16:10 Temando 16:40 Conclusion 17:10 Drinks/nibbles 17:25 Agenda
- 4. Recent work
- 5. Blue Ribbon
- 7. Salter
- 8. Aram
- 9. RNIB
- 10. Tickled Pink
- 11. Micro-scooters
- 12. And then I received this…
- 13. Some Magento sites we’ve taken on
- 14. Sooqr Blast Lucene EasyAsk Search
- 15. Latest stats
- 16. Average Average order value £71 £ per visit £2.83 Bounce rate (overall) 42.2% Bounce rate (home page) 18.3% Conversion rate 3.28% Overall metrics
- 17. % of visits Bounce rate Conversion rate Direct 16% 51% 2.81% Organic search 42% 41% 2.76% Paid search 20% 44% 3.02% Referrals 12% 50% 2.19% Email 15% 41% 4.03% Traffic sources
- 18. Mobile Tablet Desktop % visitors 22.8% 25.2% 46.4% Bounce rate 57% 46% 41% Conversion rate 1.0% 2.7% 4.1% % sales 8.7% 24.0% 62.8% Device breakdown
- 19. One website, many devices It’s easier to manage More chance of your marketing “reaching” your customer (esp. emails) Social is mobile Google says so 5 reasons why you should have a responsive site http://www.screenpages.com/ecommerce-responsive-design-magento Your background reading:
- 20. 2016 priorities