SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better
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Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
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SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn't Better
- 10. 0.04%
- 14. RankVol = 1/R X sqrt(V)
- 16. Lesson #2: Noise
- 18. 217 Misspellings of “John Lewis” peter@moz.com @dr_pete Jon Lewis John Lews John Lewiss John Lewsi Jhon Lweis Hjohjblewis
- 19. 217 Misspellings of “John Lewis” peter@moz.com @dr_pete Jon Lewis ? John Lews ? John Lewiss ? John Lewsi Jhon Lweis Hjohjblewis
- 20. 217 Misspellings of “John Lewis” peter@moz.com @dr_pete Jon Lewis ? John Lews ? John Lewiss ? John Lewsi X Jhon Lweis X Hjohjblewis
- 22. What About Common Misspellings? ? Earings ? Kingsize bedding ? Dyson hairdryer ? Tumble driers ? Womens watch ? Expanding dining table peter@moz.com @dr_pete
- 23. What About Common Misspellings? Earrings King_size bedding Dyson hair_dryer Tumble dryers Women’s watch Extending dining table peter@moz.com @dr_pete
- 26. What About Very Similar Phrases? ? Wooden toy for 1 year old ? Wooden toys for 1 year old ? Wooden toys for 1 year olds peter@moz.com @dr_pete ? iPad 128GB 2018 ? iPad 2018 128GB ? 2018 iPad 128GB
- 27. What About Very Similar Phrases? ? Wooden toy for 1 year old ? Wooden toys for 1 year old ? Wooden toys for 1 year olds peter@moz.com @dr_pete ? iPad 128GB 2018 ? iPad 2018 128GB ? 2018 iPad 128GB
- 29. Longer Phrases Can Spin Up Fast (#1) ? Leather mens wallet ? Leather wallet men ? Leather wallet mens ? Leather wallets men ? Men leather wallet ? Men leather wallets peter@moz.com @dr_pete
- 30. Longer Phrases Can Spin Up Fast (#2) ? Mens leather wallet ? Mens leather wallets ? Mens wallet leather ? Mens wallets leather ? Wallet mens leather ? Wallets leather mens peter@moz.com @dr_pete
- 31. Here’s Where Volume Comes in Handy peter@moz.com @dr_pete Mens leather wallet (2,301) ? Mens leather wallets (1,276) ? Leather mens wallet (351) ? Men leather wallets (151) ? Leather wallet mens (76) ? Mens wallet leather (76)
- 32. $cKey1 = "iPads 128GB 2018"; $cKey1 = strtolower($cKey1); $aKeys = explode(" ", $cKey1); foreach ($aKeys as &$cKey) $cKey = rtrim($cKey, "s"); sort($aKeys); $cKey2 = implode(" ", $aKeys);
- 33. Ex. Keyphrases with High Similarity Wooden toy for 1 year old Wooden toys for 1 year old Wooden toys for 1 year olds iPad 128GB 2018 iPad 2018 128GB 2018 iPad 128GB peter@moz.com @dr_pete
- 34. Keyphrases After Simple Grouping 1 for old toy wooden year 1 for old toy wooden year 1 for old toy wooden year 128gb 2018 ipad 128gb 2018 ipad 128gb 2018 ipad peter@moz.com @dr_pete
- 36. Our Approach to “Brand” is Simplistic Moz Moz Local Moz Keyword Explorer MozBar Moz SEO SEOmoz peter@moz.com @dr_pete
- 38. What Are We Missing Out On? Link Explorer Open Site Explorer The Beginners Guide to SEO Title Meta Tag length Ahrefs Link Intersect (#2) Distilled U (#2) peter@moz.com @dr_pete
- 39. Big Brands May Be Missing Even More JLP Leicester JL ready made curtains Peter Jones Sloane Square Peter Jones London Peter Jones beds Kin men’s shirts peter@moz.com @dr_pete
- 43. @dr_pete
- 44. @dr_pete
- 47. Use URL Filters to Target Your Research Google updates Google changes Google algorithm update Google algorithm names Latest Google update 2018 Panda and Penguin peter@moz.com @dr_pete
- 49. Targeted Research Drives Campaigns John Lewis Christmas advert Gold Christmas decorations Christmas cards Christmas tableware Stocking fillers for her Orange baubles peter@moz.com @dr_pete
- 57. Improve Your Keyword Research
- 58. 1. Perception is Everything
- 60. peter@moz.com @dr_pete 2. Filter Out The Noise
- 62. peter@moz.com @dr_pete 3. Target Intent Tactically
- 64. @dr_pete
- 65. peter@moz.com @dr_pete 4. Know Your Audience
- 69. Any more questions? Contact: peter@moz.com peter@moz.com @dr_pete