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Secrets of WordPress Success - BlueGlass LA

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Andrew Norcross
Andrew Norcross

My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.

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Secrets of WordPress Success - BlueGlass LA
Presentation Overview What Really Matters Content Design Speed *SEO
Content Ditch The Buttons
Content Ditch The Buttons • Focus on sharing options where your visitors are active • Code them straight in the theme whenever possible – URL encoded links and titles – Proper image sizes • If you don’t set them, you’re relying on the site to guess – Excerpts
Content Test, Test Test
Content Test, Test Test • Don’t assume the site knows what you want. • Keep up with changes to specific site changes – Example: Facebook recently changed the minimum size for thumbnails from 150px squares to 200px squares • Compare button code to ‚bookmarklets‛ • Pass the correct data – Facebook URL linter – https://developers.facebook.com/tools/debug
Design Ditch The Clutter • Multiple calls to action confuse the visitor • Say goodbye to Web 2.uhhgg • Mo’ pieces, Mo’ problems
Design Sidebar & Footers • Are they helping? • Are they relevant? • Do they maintain the expected flow or interrupt it?
Design Readability • Is your site actually READABLE by human beings? – Font sizes / line height – Forget the fold, find the flow – Tests: • Zoom in and out • Load different OS, as fonts will render differently • Load browsers you don’t use (yes I mean IE)
Design Reduce, Reuse, Recycle • Ditch images whenever possible • Replace old methods with CSS3 and HTML where apparent • Use sprites and a CDN • If you don’t need it, don’t load it
Design Mobile • Not everyone needs a good mobile site, but NO ONE can afford a bad mobile site – Mobile ‚splash‛ pages – Immediate information • Compare analytics to ensure you’re providing the best experience for your visitors • Responsive Design tests – http://mattkersley.com/responsive/ – http://www.benjaminkeen.com/misc/bricss/
Speed Foundations • A cheap host will cost you more in lost traffic than you could ever save • Use CDNs for image heavy sites • Set up caching – W3 Total Cache • Consider a WordPress specific host – Most will have built-in controls and services to handle issues
Speed Plugins • Do A/B testing on new plugins – Is the plugin benefit worth the performance hit? • Look for ‘single serving’ plugins whenever possible • Move simple functions from plugins to theme whenever possible • Check for poorly coded plugins – Multiple javascript calls – Items loading on every page, regardless of whether or not it’s needed
Secrets of WordPress Success - BlueGlass LA

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Secrets of WordPress Success - BlueGlass LA

  • 2. Presentation Overview What Really Matters Content Design Speed *SEO
  • 4. Content Ditch The Buttons • Focus on sharing options where your visitors are active • Code them straight in the theme whenever possible – URL encoded links and titles – Proper image sizes • If you don’t set them, you’re relying on the site to guess – Excerpts
  • 6. Content Test, Test Test • Don’t assume the site knows what you want. • Keep up with changes to specific site changes – Example: Facebook recently changed the minimum size for thumbnails from 150px squares to 200px squares • Compare button code to ‚bookmarklets‛ • Pass the correct data – Facebook URL linter – https://developers.facebook.com/tools/debug
  • 7. Design Ditch The Clutter • Multiple calls to action confuse the visitor • Say goodbye to Web 2.uhhgg • Mo’ pieces, Mo’ problems
  • 8. Design Sidebar & Footers • Are they helping? • Are they relevant? • Do they maintain the expected flow or interrupt it?
  • 9. Design Readability • Is your site actually READABLE by human beings? – Font sizes / line height – Forget the fold, find the flow – Tests: • Zoom in and out • Load different OS, as fonts will render differently • Load browsers you don’t use (yes I mean IE)
  • 10. Design Reduce, Reuse, Recycle • Ditch images whenever possible • Replace old methods with CSS3 and HTML where apparent • Use sprites and a CDN • If you don’t need it, don’t load it
  • 11. Design Mobile • Not everyone needs a good mobile site, but NO ONE can afford a bad mobile site – Mobile ‚splash‛ pages – Immediate information • Compare analytics to ensure you’re providing the best experience for your visitors • Responsive Design tests – http://mattkersley.com/responsive/ – http://www.benjaminkeen.com/misc/bricss/
  • 12. Speed Foundations • A cheap host will cost you more in lost traffic than you could ever save • Use CDNs for image heavy sites • Set up caching – W3 Total Cache • Consider a WordPress specific host – Most will have built-in controls and services to handle issues
  • 13. Speed Plugins • Do A/B testing on new plugins – Is the plugin benefit worth the performance hit? • Look for ‘single serving’ plugins whenever possible • Move simple functions from plugins to theme whenever possible • Check for poorly coded plugins – Multiple javascript calls – Items loading on every page, regardless of whether or not it’s needed

Editor's Notes

  1. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  2. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  3. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  4. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  5. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  6. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  7. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  8. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  9. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  10. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  11. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content
  12. Talking Points:1.)Initiatives were created by BlueGlass, for BlueGlass. We practice what we preach2.)Showing Infographic examples, but these strategies can apply to other forms of content