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Seeketing use case: Wave Media

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Wave Media is an outdoor advertising company in Saudi Arabia that manages digital screens in shopping malls. They lacked an audience measurement system to provide data to advertisers. Seeketing provides a solution using nodes near screen groups instead of each screen to optimize costs. This allows Wave Media to accurately calculate campaign metrics, justify higher ad prices to advertisers, and optimize screen placements. Results include guaranteed efficiency while saving costs.

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Wave Media Use Case Tracking, interaction and passenger flow analysis tool for outdoor advertising MONITORING TRACKING COMMUNICATING
Knowing wishes and interests of buyers is the key that allows companies to meet the needs of their customers at the right time and in the most appropriate way. Knowing well what they want, the way they want it, how and when it is valuable and first quality information for companies when they go out to the market. Time and technological developments have made that marketing methodologies changed and new, more practical and efficient ways emerged. Everything being transferred to the cell phone is the current trend. People want to be connected all the time, anywhere Knowing the customer through Seeketing
Customers today demand a consistent and personalized purchase experience across all channels: physical, web, and mobile. In this new multichannel environment, retailers are faced with the difficulty of accessing the shopping experience that occurs in online channels Seeketing provides a coherent and integrated solution based on mobile technology which allows the tracking of visitors either online or at the store. This facilitates the understanding of the full shopper funnel while also offering the capability to push targeted communications to clients when visiting the facilities Knowing the customer through Seeketing Draw them in Get people in and make the most of their experience once they are in Visits cycle Understand and act on your customers’ path in the online and offline channel to improve their experience and conversion rates Conversions and sales Increase sales, average ticket and recurrence of visits, ensuring operational efficiency
WAVEMEDIA is an outdoor advertising company operating in Saudi Arabia that manages digital screen circuits within shopping centers. The client does not have a reliable and standardized audience measurement system that allows him to deliver results to his advertisers. The planning of the campaigns in screens circuits as well as the screen location is done on the basis of data collected in surveys based on very small and infrequent samples. So they cannot optimize their revenue and advertisers are not sure that they get the impressions they're paying for. Issue
To be able to analyze different Mall areas that usually have many screens without the cost is triggered. . Challenge Fresh Products Area • Zone traffic, frame times… • Dwell Times • Flow analytics • Events and promotion analytics • Frequency of visits, loyalty • Benchmarking Delicatessen Area Bakery Area 7% Outdoor Traffic
We install 1 node for each group of screens, instead of using 1 node for each screen, thus optimizing the overall cost of the solution. A few nodes allow to perfectly cover all areas where several screens are installed. Specific metrics are developed for the calculation of impressions, GRPS and frequency, and tools for the administration of screen circuits are also developed, which can be assigned to an advertiser and a campaign period. The tool will perform metrics calculations, giving advertisers accurate campaign performance data. Solution SEEKETING Node
• The client now has metrics to better justify their advertisers higher prices • Optimization of the number of screens by zones, eliminating screens in those places where they do not generate significant increases of impressions. •Obtained data allows the client to understand and optimize the circuits and the results in the most accurate way with simulations a posterior for new campaigns. •The client has guaranteed the same efficiency but saving costs Results
+34 915024409 / +34 670463223 contact@seeketing.com Skype: Seeketing www.seeketing.com Seeketing develops Marketing Intelligence solutions for:  Malls  Retailers  Airports and railway stations  Hotels and hospitals  Leisure parks, attractions, museums  Digital Signage  Municipality Profile - High recurrence Conversion: 32% Visits Historic: 42 Channel App + 30% sales frozen

More Related Content

Seeketing use case: Wave Media

  • 1. Wave Media Use Case Tracking, interaction and passenger flow analysis tool for outdoor advertising MONITORING TRACKING COMMUNICATING
  • 2. Knowing wishes and interests of buyers is the key that allows companies to meet the needs of their customers at the right time and in the most appropriate way. Knowing well what they want, the way they want it, how and when it is valuable and first quality information for companies when they go out to the market. Time and technological developments have made that marketing methodologies changed and new, more practical and efficient ways emerged. Everything being transferred to the cell phone is the current trend. People want to be connected all the time, anywhere Knowing the customer through Seeketing
  • 3. Customers today demand a consistent and personalized purchase experience across all channels: physical, web, and mobile. In this new multichannel environment, retailers are faced with the difficulty of accessing the shopping experience that occurs in online channels Seeketing provides a coherent and integrated solution based on mobile technology which allows the tracking of visitors either online or at the store. This facilitates the understanding of the full shopper funnel while also offering the capability to push targeted communications to clients when visiting the facilities Knowing the customer through Seeketing Draw them in Get people in and make the most of their experience once they are in Visits cycle Understand and act on your customers’ path in the online and offline channel to improve their experience and conversion rates Conversions and sales Increase sales, average ticket and recurrence of visits, ensuring operational efficiency
  • 4. WAVEMEDIA is an outdoor advertising company operating in Saudi Arabia that manages digital screen circuits within shopping centers. The client does not have a reliable and standardized audience measurement system that allows him to deliver results to his advertisers. The planning of the campaigns in screens circuits as well as the screen location is done on the basis of data collected in surveys based on very small and infrequent samples. So they cannot optimize their revenue and advertisers are not sure that they get the impressions they're paying for. Issue
  • 5. To be able to analyze different Mall areas that usually have many screens without the cost is triggered. . Challenge Fresh Products Area • Zone traffic, frame times… • Dwell Times • Flow analytics • Events and promotion analytics • Frequency of visits, loyalty • Benchmarking Delicatessen Area Bakery Area 7% Outdoor Traffic
  • 6. We install 1 node for each group of screens, instead of using 1 node for each screen, thus optimizing the overall cost of the solution. A few nodes allow to perfectly cover all areas where several screens are installed. Specific metrics are developed for the calculation of impressions, GRPS and frequency, and tools for the administration of screen circuits are also developed, which can be assigned to an advertiser and a campaign period. The tool will perform metrics calculations, giving advertisers accurate campaign performance data. Solution SEEKETING Node
  • 7. • The client now has metrics to better justify their advertisers higher prices • Optimization of the number of screens by zones, eliminating screens in those places where they do not generate significant increases of impressions. •Obtained data allows the client to understand and optimize the circuits and the results in the most accurate way with simulations a posterior for new campaigns. •The client has guaranteed the same efficiency but saving costs Results
  • 8. +34 915024409 / +34 670463223 contact@seeketing.com Skype: Seeketing www.seeketing.com Seeketing develops Marketing Intelligence solutions for:  Malls  Retailers  Airports and railway stations  Hotels and hospitals  Leisure parks, attractions, museums  Digital Signage  Municipality Profile - High recurrence Conversion: 32% Visits Historic: 42 Channel App + 30% sales frozen