Selfies are dead. Long live the user generated content!
- 1. SELFIES ARE Long live the Tasos Veliadis– Partner/Business Unit Director - socialab
- 2. WHO I AM!TASOS VELIADIS
- 3. I LOVE TELLING STORIES:)
- 4. Once upon a time There were three media layers
- 5. A few years ago, most marketeers were trying to make people talk about their brands
- 6. #SELFIE
- 7. What have we learnt from Selfie madness though?
- 8. Pose #1 :DITCH THE FACE, AND LET THE FEET DO THE TALKING
- 9. POSE #2: CROP IN TIGHT
- 10. POSE #3: THE “RULE OF THIRDS” selfie
- 11. POSE #4: SELFIE OF A SELFIE
- 12. BUT WHAT HAVE WE LEARNT ABOUT BRANDS??
- 14. STOP!! No more #selfies
- 16. WHY?
- 17. Fifty-nine percent of millennials say they use UGC to shape their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Source: Crowdtap
- 18. Sixty-five percent of social media users from ages 18 to 24 are affected by information shared on social networks when making a purchase decision. Source: Emarketer
- 19. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Source: ComScore
- 20. But what type of content do people Want to share?
- 26. thank