Selling and Engaging the Digitally Forward Customer
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Don Peppers, Founding Partner of Peppers & Rogers Group and Ed Burek, Director of Product Marketing at Pega, explore how many organizations today are delivering a personalized experience and increasing their customer's lifetime value by:
- Driving trust and transparency at every interaction
- Providing a frictionless customer experience by leveraging real-time predictive analytics across all channels
- Enhancing the ability to see the customer in a 1:1 manner to drive long term relationships
This presentation was used as part of a live webcast. You can watch the full recording with audio at: http://www.pega.com/resources/selling-engaging-the-digitally-forward-customer?utm_source=ss
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Selling and Engaging the Digitally Forward Customer