This document discusses how search engines attempt to emulate human emotion and experience through algorithms in order to improve search results. It covers topics such as how search engines view websites as potential relationships, how they aim to provide users with everything they want as quickly as possible, and how SEO strategies can help influence search engines. The document also provides resources for learning more about SEO basics and refinements.
2. @AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
Math + Logic = Happiness!
Tell Me How! I Need To Know How!
Bonus Material
@StateOfSearch #StateOfSearch
3. @AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
4. @AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
5. @AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
7. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Alan Bleiweiss
“Google Announces Above The Fold Algorithm Change”
Search Engine Journal, January 19, 2012
https://www.searchenginejournal.com/google-announces-above-the-fold-
algorithm-change/38968/
@StateOfSearch #StateOfSearch
8. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
SEO is the attempt by search engines to emulate user
experience through formulaic methods
Alan Bleiweiss
Date: Forever ago
Repeated +- 8,000 times a year
@StateOfSearch #StateOfSearch
9. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Goal: How To Win Friends & Influence People
Need: The Best of the Best of the Best!
Need: Scalability - Bigger! Faster! Cheaper!
@StateOfSearch #StateOfSearch
10. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Goal: How To Win Friends & Influence People
Need: The Best of the Best of the Best!
Need: Scalability - Bigger! Faster! Cheaper!
Index All The Things! More results!
The Need For Speed! Faster processing!
Don't Force Us to Figure It Out! Do Our Work For Us!
@StateOfSearch #StateOfSearch
11. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
So Many Love Interests To Choose From!
@StateOfSearch #StateOfSearch
12. @AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Which Site Deserves Visibility?
Fight Your Enemy To Win My Heart!
The Dating Game!
Declare Your Vows of Marriage!
Renew Your Vows!
@StateOfSearch #StateOfSearch
13. @AlanBleiweiss
Math + Logic = Happiness!
Baby, Don't Slow Me Down!
Human Beings Want
Everything Now!
Search Engines, as
Users, Want Everything
Now!
@StateOfSearch #StateOfSearch
14. @AlanBleiweiss
Math + Logic = Happiness!
Baby, Don't Slow Me Down!
Which Site Deserves Visibility?
@StateOfSearch #StateOfSearch
15. @AlanBleiweiss
Math + Logic = Happiness!
What Is This? Where Am I, How Did I Get Here?
@StateOfSearch #StateOfSearch
16. @AlanBleiweiss
Math + Logic = Happiness!
The First Step Begins With A Click Decision
To Click or Not To Click, That is the Question
Click Through Rates - First Impression Free!
@StateOfSearch #StateOfSearch
17. @AlanBleiweiss
Math + Logic = Happiness!
Who Is This Stranger? I Hate You Already!
@StateOfSearch #StateOfSearch
23. @AlanBleiweiss
Tell Me How! I Need To Know How!
The Right Tool For The Job!
http://bit.ly/Top40SEOResources
@StateOfSearch #StateOfSearch
24. @AlanBleiweiss
Tell Me How! I Need To Know How!
Clean Code!
Code Conflicts Kill Search
Engine Processes
@StateOfSearch #StateOfSearch
25. @AlanBleiweiss
Tell Me How! I Need To Know How!
Clean Code!
It's Not Just HTML
Anymore
http://bit.ly/2eWbVfq
@StateOfSearch #StateOfSearch
26. @AlanBleiweiss
Tell Me How! I Need To Know How!
Mobile First Consistency
AMP? Better Match
Content, Links in that to
“Regular” Version Pages!
@StateOfSearch #StateOfSearch
thesempost.com/mobile-first/
27. @AlanBleiweiss
Tell Me How! I Need To Know How!
The QUART Model
Balanced Signal Strength
http://bit.ly/QUART-SEO-Signals
Every signal, every
element in SEO, needs to
pass the QUART test.
Win in at least three of
these every time.
@StateOfSearch #StateOfSearch
28. @AlanBleiweiss
Tell Me How! I Need To Know How!
Humble, Consistent Signal Strength!
Respect!
Understand
Reinforcement of Signals!
Multiple Signal Points Inform Single
Consideration Understanding!
@StateOfSearch #StateOfSearch
29. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: To Index or
Not
@StateOfSearch #StateOfSearch
30. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: To Index or
Not
Refined:
Conflicts between Robots.txt, x-
robots, Meta Robots, and Canonical,
Result In Indexation Confusion
@StateOfSearch #StateOfSearch
31. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined:
Conflicts between Robots.txt, x-
robots, Meta Robots, and Canonical,
Result In Indexation Confusion
Refined:
@StateOfSearch #StateOfSearch
32. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined: To Index or
Not Don’t Forget The QUART Signals!
@StateOfSearch #StateOfSearch
33. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: Topical
Focus
@StateOfSearch #StateOfSearch
34. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: Topical
Focus
Refined:
@StateOfSearch #StateOfSearch
35. @AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined:
@StateOfSearch #StateOfSearch
39. @AlanBleiweiss
Bonus Material
Jennifer Slegg – Best Single Source!
@StateOfSearch #StateOfSearch
http://thesempost.com/panda/
http://thesempost.com/quality-raters/
https://twitter.com/jenstar