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SEO - Human Emotion Through Algorithmic Eyes

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This document discusses how search engines attempt to emulate human emotion and experience through algorithms in order to improve search results. It covers topics such as how search engines view websites as potential relationships, how they aim to provide users with everything they want as quickly as possible, and how SEO strategies can help influence search engines. The document also provides resources for learning more about SEO basics and refinements.

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@AlanBleiweiss http://AlanBleiweiss.com @StateOfSearch SEO - Human Emotion Through Algorithmic Eyes #StateOfSearch

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@AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? Math + Logic = Happiness! Tell Me How! I Need To Know How! Bonus Material @StateOfSearch #StateOfSearch

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@AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch

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@AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch

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@AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes What’s Love Got To Do With It? @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Alan Bleiweiss “Google Announces Above The Fold Algorithm Change” Search Engine Journal, January 19, 2012 https://www.searchenginejournal.com/google-announces-above-the-fold- algorithm-change/38968/ @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users SEO is the attempt by search engines to emulate user experience through formulaic methods Alan Bleiweiss Date: Forever ago Repeated +- 8,000 times a year @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Goal: How To Win Friends & Influence People Need: The Best of the Best of the Best! Need: Scalability - Bigger! Faster! Cheaper! @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Goal: How To Win Friends & Influence People Need: The Best of the Best of the Best! Need: Scalability - Bigger! Faster! Cheaper! Index All The Things! More results! The Need For Speed! Faster processing! Don't Force Us to Figure It Out! Do Our Work For Us! @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users So Many Love Interests To Choose From! @StateOfSearch #StateOfSearch

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@AlanBleiweiss What’s Love Got To Do With It? Search Engines As Users Which Site Deserves Visibility? Fight Your Enemy To Win My Heart! The Dating Game! Declare Your Vows of Marriage! Renew Your Vows! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Baby, Don't Slow Me Down! Human Beings Want Everything Now! Search Engines, as Users, Want Everything Now! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Baby, Don't Slow Me Down! Which Site Deserves Visibility? @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! What Is This? Where Am I, How Did I Get Here? @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! The First Step Begins With A Click Decision To Click or Not To Click, That is the Question Click Through Rates - First Impression Free! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Who Is This Stranger? I Hate You Already! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Stop! You're Overwhelming My Senses! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Oh Hi! I Find You Attractive! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Oh Hi! I Find You Attractive! Initial Trust @StateOfSearch #StateOfSearch

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@AlanBleiweiss Math + Logic = Happiness! Coffee Was Great - Want To Go to Dinner? What Else do you have that I want? @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! So How Do We Do This? @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! The Right Tool For The Job! http://bit.ly/Top40SEOResources @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! Clean Code! Code Conflicts Kill Search Engine Processes @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! Clean Code! It's Not Just HTML Anymore http://bit.ly/2eWbVfq @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! Mobile First Consistency AMP? Better Match Content, Links in that to “Regular” Version Pages! @StateOfSearch #StateOfSearch thesempost.com/mobile-first/

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@AlanBleiweiss Tell Me How! I Need To Know How! The QUART Model Balanced Signal Strength http://bit.ly/QUART-SEO-Signals Every signal, every element in SEO, needs to pass the QUART test. Win in at least three of these every time. @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! Humble, Consistent Signal Strength! Respect! Understand Reinforcement of Signals! Multiple Signal Points Inform Single Consideration Understanding! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: To Index or Not @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: To Index or Not Refined: Conflicts between Robots.txt, x- robots, Meta Robots, and Canonical, Result In Indexation Confusion @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: Conflicts between Robots.txt, x- robots, Meta Robots, and Canonical, Result In Indexation Confusion Refined: @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: To Index or Not Don’t Forget The QUART Signals! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: Topical Focus @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced The Basics: Topical Focus Refined: @StateOfSearch #StateOfSearch

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@AlanBleiweiss Tell Me How! I Need To Know How! From Basic To Advanced Refined: @StateOfSearch #StateOfSearch

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@AlanBleiweiss SEO - Human Emotion Through Algorithmic Eyes Summary @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material More Reading http://www.neurosciencemarketing.com/blog/articles/confusion-conversions.htm Confused Customers Cut Conversions - By @RogerDooley https://moz.com/blog/wake-up-seos-the-new-new-google-is-here-2016 Wake Up SEOs – The New Google Is Here - By @gfiorelli1 @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material Local Groups for Networking & Education @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material Jennifer Slegg – Best Single Source! @StateOfSearch #StateOfSearch http://thesempost.com/panda/ http://thesempost.com/quality-raters/ https://twitter.com/jenstar

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@AlanBleiweiss Bonus Material Online Industry News Sources @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch

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@AlanBleiweiss Bonus Material People In The Know @StateOfSearch #StateOfSearch

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@AlanBleiweiss Gratitude I Want To Thank YOU For Being Here & Listening! @StateOfSearch #StateOfSearch

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@AlanBleiweiss Questions? Tweet me @AlanBleiweiss http://AlanBleiweiss.com/contact-info/ Send Lengthy Questions or Audit Requests through my site contact form @StateOfSearch #StateOfSearch

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SEO - Human Emotion Through Algorithmic Eyes