Simplified SEO (for SLP Delhi, 2014)
- 2. WHAT? Practice of improving a website’s position on Search Engines.
- 3. WHY? So that more users reach your website Over 80% of Internet users use search engines Over 75% of users never visit the 2nd page
- 5. Good SEO helps Users and Search Engines
- 6. SEO BASICS
- 7. Search Engines will block EVERYTHING, except text No images No multimedia No Flash No animation No dynamic content from database, ajax, etc
- 8. WHAT HAPPENS WHEN YOU IGNORE THE BASIC?
- 11. CONTENT is KING
- 12. Make content indexable Include as much text as possible (nav, headings) Adding images? Don’t forget the ALT text Links? Make sure you include TITLE Adding a video? Include a transcript Avoid Flash! Use HTML5
- 13. Make links crawlable Search Engines need to see links so they can jump from page to page - they need a pathway Include Sitemap + submit Sitemap
- 14. Page Title Page title should be an accurate & concise description of the page’s content Length matters: Only the first 65 – 75 characters are seen Place important keywords at the front More than just SEO – proper titles increase clicks
- 16. Meta Tags Provide additional information about the website USED to be one of the fundamental ways for Search Engines to identify the page Still extremely relevant for the user
- 17. Meta Description 160 characters long If missing, search engines will generate one automatically
- 18. Headings
- 19. URLs Friendly URLs are your friend – Use them! www.example.com/blog?id=78445 - vs - www.example.com/blog/seo-guide-for-newbies What to avoid _ + ? %20
- 20. URLs Under 100 characters Dashes ( - ) are awesome No more than 3 sub directories hello.com/second/third Keywords in URLs help – use them strategically Hint: Location! Location! Location!
- 21. Keywords Fundamental to effective rankings for specific words Ideal usage: Once prominently near the top (H1/H2/Intro) 2-4 times in different variations within content At least once via the ALT tag inside an image Once in the meta description Once in the URL
- 22. Keywords
- 23. Keywords Look at Adword Ads to create kick-ass Titles & Descriptions Pro Tip!
- 24. Outbound & Inbound Links Is your website a “hub” of information? Relevant and quality (outbound) links help you get noticed much faster Perfect cycle: when other websites link back to you
- 25. PRO TIPS! Image search is amazing Video search is even better Posting a video to YouTube? Don’t forget the description! Need outbound links? Create a BEST OF series Guest posts are super-helpful
- 26. PRO TIPS! Google Keyword Planner, Webmaster Tools, Analytics, Adword tester – use them as much as possible for ideas Need more keyword ideas? Use Wikipedia! Some pages not getting ranked well? Add internal links from pages with authority
- 27. PRO TIPS! Google+ Google Places Both will skyrocket your SEO efforts
- 28. LAST BUT NOT THE LEAST
- 29. PRO TIPS! Create RELEVANT content that users want Half of your SEO efforts get taken care of auto-magically :)
- 30. End.