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Social Media Engagement for SESI 2009

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Jenna Venker Weidenbenner

The document discusses using social media for networking and social entrepreneurship. It provides an agenda for a workshop that will help attendees create a social media action plan and understand how to use storytelling and different social media platforms like blogs, Facebook, and Twitter. The workshop will cover how to start small with a few tools, listen to audiences, and experiment with social media to connect with others.

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Social Entrepreneurship Summer Institute Connected and Directed: Networking for Change Jenna Venker Weidenbenner Owner/Consultant, IdentityBytes PhD/MBA Student [email_address]
Agenda 1. Overview/Introductions 2. Networking in the 2.0/3.0 World 3. Storytelling as a Tool 4. Social Media as a Platform 5. Wrap Up
Introductions Who are you – online? Where can I/we find you? Why do you want to be found?
Who am I? Blogs: identitybytes.spaces.live.com creativecultivator.vox.com Facebook: http://www.facebook.com/home.php#/profile.php?id=1955940&ref=profile LinkedIn: http://www.linkedin.com/in/jvweidenbenner Twitter: @creativej Del.icio.us: creativej Ning: http://creativecareerlink.ning.com/ Websites (under development): identitybytes.com sexualdimensions.com millennialelements.com creativecareerlink.com fosteredelements.wetpaint.com Virtual Worlds: SecondLife = Veena Charisma, Alannah Colclough Gaia Online: Genevieve Baile y
Presentation Scope & Action Plan By the end of this workshop you will have a Solid Social Media Portfolio Action Plan You will know exactly what you need to do and why ! This presentation is about taking action!
Networking 2.0 Style Start small (3-5 tools), aim big Listen to your audience, survey stakeholders Connect with purpose – theirs, plus yours Don't be afraid to experiment – and make mistakes!
 
First 5 things Gmail – for all things Social Media Google Alerts – Blog RSS Feed, etc Social Network Profile – Facebook - Build relationships Join Groups Social Bookmarking – StumbleUpon -Collect, Store and Share Websites Micro Blog – Twitter - Listen to Market Video – YouTube - View / Vote Experts
Storytelling as a Tool So what is storytelling? (Source: http://lisb.wordpress.com/category/business/)‏ It is a dynamic oral act of communication where ideas are shared within a group through a messanger who has the ability to combine text, voice and gesture expression in order to recreate a story in the imagination of his/her listeners which is the only place where the story actually exists. Storytelling resonates with the basic human need to create order and balance in the world and it is an act of partnership between story (a being), storyteller and listener. Storytelling feeds on this partnership and does not really happen if all three components are not present in one place, since each act of telling is dependant on the ongoing influence of listener on teller on story and so on again and again from the first beat to the last beat of a story.
Social Media as Platform SEIS Connected & Directed Wiki for Sharing sesiunleased.wetpaint.com * Listen * Share * Collaborate
Some Details! Social Media is sweeping across industries as the means for improving customer relationships and productivity. Entire markets are being transformed. 105 million Americans use social media sites, spurring a 93% increase in social networking since 2006. 48% of Millennials - people born between 1982 and 2001 - report joining brand or fan pages on social networks. SocialMediaConnection.com
Need More Proof? Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent. SocialMediaConnection.com
Experiment personally before professionally Try a variety of social media tools Be yourself , make some friends , and share InternetSense.tv
Spend time upfront planning how you will use social media Think POST : P eople O bjectives S trategy T echnology InternetSense.tv
Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen InternetSense.tv
Avoid Waffle (people will ignore it) Avoid evasion and lying (people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away InternetSense.tv
Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend, ’Tweet’ InternetSense.tv
Don't shout . Don't broadcast . Don’t brag . Speak like yourself – not like corporate marketing, or a press secretary Personify your brand – give people something they can relate to. InternetSense.tv
Think like a contributor , not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you InternetSense.tv InternetSense.tv
Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution InternetSense.tv
Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them InternetSense.tv
10 Steps to Social Media –’Credibility’ 1.The ‘Statusphere’ 2.The ‘Me’ Conomy (Social Capital)‏ 3.Friend/Fan/Connection/Follower 4.Social Media 5.Social Networking 4.Social Bookmarks 7.Groups 8.Sneezer/’Connector’ 9.Twitter,’tweet’,DM,@reply 10.Photography InternetSense.tv InternetSense .tv
Social Media for Business http://www.authorstream.com/Presentation/smcbn-192767-social-media-business-nashville-consulting-facebook-biz-blogging-finance-ppt-powerpoint/ Micro Blogs Macro Results http://www.authorstream.com/Presentation/amrik-156982-twitter-business-101-twitterforbusiness101-090225001825-phpapp01-entertainment-ppt-powerpoint/

More Related Content

Social Media Engagement for SESI 2009

  • 1. Social Entrepreneurship Summer Institute Connected and Directed: Networking for Change Jenna Venker Weidenbenner Owner/Consultant, IdentityBytes PhD/MBA Student [email_address]
  • 2. Agenda 1. Overview/Introductions 2. Networking in the 2.0/3.0 World 3. Storytelling as a Tool 4. Social Media as a Platform 5. Wrap Up
  • 3. Introductions Who are you – online? Where can I/we find you? Why do you want to be found?
  • 4. Who am I? Blogs: identitybytes.spaces.live.com creativecultivator.vox.com Facebook: http://www.facebook.com/home.php#/profile.php?id=1955940&ref=profile LinkedIn: http://www.linkedin.com/in/jvweidenbenner Twitter: @creativej Del.icio.us: creativej Ning: http://creativecareerlink.ning.com/ Websites (under development): identitybytes.com sexualdimensions.com millennialelements.com creativecareerlink.com fosteredelements.wetpaint.com Virtual Worlds: SecondLife = Veena Charisma, Alannah Colclough Gaia Online: Genevieve Baile y
  • 5. Presentation Scope & Action Plan By the end of this workshop you will have a Solid Social Media Portfolio Action Plan You will know exactly what you need to do and why ! This presentation is about taking action!
  • 6. Networking 2.0 Style Start small (3-5 tools), aim big Listen to your audience, survey stakeholders Connect with purpose – theirs, plus yours Don't be afraid to experiment – and make mistakes!
  • 7.  
  • 8. First 5 things Gmail – for all things Social Media Google Alerts – Blog RSS Feed, etc Social Network Profile – Facebook - Build relationships Join Groups Social Bookmarking – StumbleUpon -Collect, Store and Share Websites Micro Blog – Twitter - Listen to Market Video – YouTube - View / Vote Experts
  • 9. Storytelling as a Tool So what is storytelling? (Source: http://lisb.wordpress.com/category/business/)‏ It is a dynamic oral act of communication where ideas are shared within a group through a messanger who has the ability to combine text, voice and gesture expression in order to recreate a story in the imagination of his/her listeners which is the only place where the story actually exists. Storytelling resonates with the basic human need to create order and balance in the world and it is an act of partnership between story (a being), storyteller and listener. Storytelling feeds on this partnership and does not really happen if all three components are not present in one place, since each act of telling is dependant on the ongoing influence of listener on teller on story and so on again and again from the first beat to the last beat of a story.
  • 10. Social Media as Platform SEIS Connected & Directed Wiki for Sharing sesiunleased.wetpaint.com * Listen * Share * Collaborate
  • 11. Some Details! Social Media is sweeping across industries as the means for improving customer relationships and productivity. Entire markets are being transformed. 105 million Americans use social media sites, spurring a 93% increase in social networking since 2006. 48% of Millennials - people born between 1982 and 2001 - report joining brand or fan pages on social networks. SocialMediaConnection.com
  • 12. Need More Proof? Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen Active reach in what Nielsen defines as "member communities" now exceeds e-mail participation by 67 percent to 65 percent. SocialMediaConnection.com
  • 13. Experiment personally before professionally Try a variety of social media tools Be yourself , make some friends , and share InternetSense.tv
  • 14. Spend time upfront planning how you will use social media Think POST : P eople O bjectives S trategy T echnology InternetSense.tv
  • 15. Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen InternetSense.tv
  • 16. Avoid Waffle (people will ignore it) Avoid evasion and lying (people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away InternetSense.tv
  • 17. Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend, ’Tweet’ InternetSense.tv
  • 18. Don't shout . Don't broadcast . Don’t brag . Speak like yourself – not like corporate marketing, or a press secretary Personify your brand – give people something they can relate to. InternetSense.tv
  • 19. Think like a contributor , not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you InternetSense.tv InternetSense.tv
  • 20. Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution InternetSense.tv
  • 21. Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them InternetSense.tv
  • 22. 10 Steps to Social Media –’Credibility’ 1.The ‘Statusphere’ 2.The ‘Me’ Conomy (Social Capital)‏ 3.Friend/Fan/Connection/Follower 4.Social Media 5.Social Networking 4.Social Bookmarks 7.Groups 8.Sneezer/’Connector’ 9.Twitter,’tweet’,DM,@reply 10.Photography InternetSense.tv InternetSense .tv
  • 23. Social Media for Business http://www.authorstream.com/Presentation/smcbn-192767-social-media-business-nashville-consulting-facebook-biz-blogging-finance-ppt-powerpoint/ Micro Blogs Macro Results http://www.authorstream.com/Presentation/amrik-156982-twitter-business-101-twitterforbusiness101-090225001825-phpapp01-entertainment-ppt-powerpoint/

Editor's Notes

  1. Digg, Technorati, Del.icio.us, Propeller, StumbleUpon