Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Session 11 Infographic 101

•
•
N
Nena Brodjonegoro

This session highlights the benefits of infographic for PR and conveying message to the audience, as well as how to develop one.

1 of 30
Download to read offline
Infographic
What is an Infographic? An infographic - or information graphic - is a graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Session 11 Infographic 101
Infographic format picture format
Session 11 Infographic 101
Infographic Format VIDEO format
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
13 Reasons Why Our Brains Craves Infographics?
Particularly, Infographics are great for... viral marketing
Particularly, Infographics are great for... thought leadership
Particularly, Infographics are great for... public relations
General Dos & Don’ts Do a proper research Do focus on substance first Do think with the general audience’s mind Do present about the general industry / field that are relevant to general audience Be clear & coherent Think visually Be prepared for it to go viral Don’t just put meaningless numbers & graphs Don’t just write about your brand / company Don’t mash up too many colors & font types Don’t overload the audience Don’t forget to cite
Data-to-Ink Ratio
Infographics vs. Visual Asset
The very best [infographics] engender and facilitate an insight by visual means — allow us to grasp some relationship quickly and easily that otherwise would take many pages and illustrations and tables to convey. Insight seems to happen most often when data sets are crossed in the design of the piece — when we can quickly see the effects on something over time, for example, or view how factors like income, race, geography, or diet might affect other data. When that happens, there’s an instant “Aha!”… “ -David Byrne
One would hope that we could educate ourselves to be able to spot the evil infographics that are being used to manipulate us, or that are being used to hide important patterns and information. Ideally, an educated consumer of infographics might develop some sort of infographic bullshit detector that would beep when told how the trickle-down economic effect justifies fracking, for example. It’s not easy, as one can be seduced relatively easily by colors, diagrams and funny writing. “ -David Byrne
Session 11 Infographic 101
Session 11 Infographic 101
To keep in mind... Info first, graphic later Your job is not to blow people’s mind. It is to enlighten them. Think about infographic as storytelling

More Related Content

Session 11 Infographic 101

  • 2. What is an Infographic? An infographic - or information graphic - is a graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
  • 7. 13 Reasons Why Our Brains Craves Infographics?
  • 8. 13 Reasons Why Our Brains Craves Infographics?
  • 9. 13 Reasons Why Our Brains Craves Infographics?
  • 10. 13 Reasons Why Our Brains Craves Infographics?
  • 11. 13 Reasons Why Our Brains Craves Infographics?
  • 12. 13 Reasons Why Our Brains Craves Infographics?
  • 13. 13 Reasons Why Our Brains Craves Infographics?
  • 14. 13 Reasons Why Our Brains Craves Infographics?
  • 15. 13 Reasons Why Our Brains Craves Infographics?
  • 16. 13 Reasons Why Our Brains Craves Infographics?
  • 17. 13 Reasons Why Our Brains Craves Infographics?
  • 18. 13 Reasons Why Our Brains Craves Infographics?
  • 19. 13 Reasons Why Our Brains Craves Infographics?
  • 20. Particularly, Infographics are great for... viral marketing
  • 21. Particularly, Infographics are great for... thought leadership
  • 22. Particularly, Infographics are great for... public relations
  • 23. General Dos & Don’ts Do a proper research Do focus on substance first Do think with the general audience’s mind Do present about the general industry / field that are relevant to general audience Be clear & coherent Think visually Be prepared for it to go viral Don’t just put meaningless numbers & graphs Don’t just write about your brand / company Don’t mash up too many colors & font types Don’t overload the audience Don’t forget to cite
  • 26. The very best [infographics] engender and facilitate an insight by visual means — allow us to grasp some relationship quickly and easily that otherwise would take many pages and illustrations and tables to convey. Insight seems to happen most often when data sets are crossed in the design of the piece — when we can quickly see the effects on something over time, for example, or view how factors like income, race, geography, or diet might affect other data. When that happens, there’s an instant “Aha!”… “ -David Byrne
  • 27. One would hope that we could educate ourselves to be able to spot the evil infographics that are being used to manipulate us, or that are being used to hide important patterns and information. Ideally, an educated consumer of infographics might develop some sort of infographic bullshit detector that would beep when told how the trickle-down economic effect justifies fracking, for example. It’s not easy, as one can be seduced relatively easily by colors, diagrams and funny writing. “ -David Byrne
  • 30. To keep in mind... Info first, graphic later Your job is not to blow people’s mind. It is to enlighten them. Think about infographic as storytelling