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Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!
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Share Powerful Stories at Your Fundraising Events
1. Share Powerful
Stories at Your
Fundraising Events
10/8/15
1pm Eastern
The presentation will begin shortly.
2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
4. 3
Our guest presenter »
Lori L. Jacobwith
A nationally recognized coach and trainer,
Lori L. Jacobwith has delivered coaching
and training that have helped nonprofit
organizations to raise more than $250
million dollars from individual donors. Her
proven strategies & tools teach staff and
board members to share their stories
powerfully and effectively. Lori holds a BA
from the University of Minnesota, has
additional training from Indiana University’s
Fund Raising School and is a longtime
member of the Association of Fundraising
Professionals.
5. Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising
Share Powerful Stories
At Your Fundraising
Events
7. • 30 years in the social sector.
• Since 2001 has helped organizations
raise $300 million from individual donors.
And counting.
• Master Storyteller, Fundraising Culture
Change Expert, Author, Speaker, Trainer
• Recognized as one of the top 40 Most
Effective Fundraising Consultants in U.S.
by The Giving Show & Wall Street Network
Lori L. Jacobwith
LJacobwith
@LJacobwith
www.ignitedfundraising.com
11. • 1 Staff
• 12 Volunteers
• $80,000 Budget
• Screening 250 children
each year
What I inherited:
12. • 1 Staff
• 12 Volunteers
• $80,000 Budget
• Screening 250 children
each year
What I inherited:
• 5 Staff
• 890 Volunteers
• $1.2 million Budget
• Screening 25,000
children each year
2 ½ years later:
15. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events
16. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events
IV. Impact of Telling Stories at Events
17. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events
IV. Impact of Telling Stories at Events
V. What Will You Do Next?
27. Why Stories?*
• We “THINK” in story
• Every decision we
make is based on a
story we tell ourselves
• If we don’t feel
something we can’t
make a decisions.
*From Lisa Cron: Wired for Story
33. A Story is a Way to
Emotionally Engage
for Action.
34. “Here’s how your gift makes a difference…”
Inspiring Communication
35. At its core, storytelling is the art
of using language, vocalization,
and/or physical movement and
gesture to reveal the elements
and images of a story to a
specific, live audience.
~ Source: National Storytelling Association
Sharing Stories
37. Mission Moments
Lori’s Definition:
“Any short, inspirational, example
of how your organization is making
an impact.”
Must be about a real person.
Could be a donor, resident, staff,
volunteer, board member or you.
38. Word Choices Matter
• Abandoned
• Blessed
• Emotionally bruised
• Spiritually or
physically broken
• Heart filled with joy
• Safe for the first time
47. Before
1.On invite
& Save the Date Card
2.Table Tent
3.Program inserts
4.Pre-event short story videos
48. Before
1.On invite
& Save the Date Card
2.Table Tent
3.Program inserts
4.Pre-event short story videos
5.Social Media
49. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers
50. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers
7. Reminder Emails
51. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. Website
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Ellen Bristol and Linda Lysakowski, ACFRE