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Why Twitter’s New Product “Curator” Could Save Social Marketers Hours

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Mohamed Mahdy
Mohamed Mahdy

Twitter is launching a new tool called Curator that allows publishers to easily find and display the most relevant tweets on a given topic. Curator enables complex searches filtered by keywords, locations, languages and follower counts. It also provides analytics on trends within tweet streams. While currently only available to publishers, Curator could help marketers save time finding relevant tweets by doing some of the filtering for them. It remains to be seen whether Twitter will open the tool up to all users.

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pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Why Twitter’s New Product “Curator” Could Save Social Marketers Hours By Kevin Shively – April 1, 2015 265 0 34 48 7 Surfacing the most relevant and interesting content can be a big challenge on Twitter. The sheer volume of Tweets makes it difficult to keep up with the ones that are relevant to your brand. Twitter is working to ease that tension with a new feature released this week. Called “Curator”, this tool gives publishers the ability to aggregate the most relevant content 
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API possible from Twitter and Vine and display it on the web, television, jumbotron, etc. How does Curator work? According to Twitter’s blog post announcing the release: Curator enables publishers to create complex keyword and hashtag queries to easily uncover streams of high quality Tweets. Queries can be further refined by follower counts, location, languages and more to create of the most relevant Tweets pertaining to that topic. For example, you can find Tweets including , collections #MarchMadness
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API The advanced filters that allow users to segment Tweets by follower accounts, location, and language is the key component, acting as a listening tool and a stream visualization tool all in one. Curator also offers a dashboard that features analytics and trends within the selected query to the user monitoring the stream. Initially, Twitter is opening the tool for free to publishers: news organizations, production companies, broadcasters, local governments, and concert venues. How Will Curator Help Marketers? Over 500 million Tweets are sent per day. That’s a lot to handle. ” from users with 100+ followers located in the US. You can then use Curator to display the best Tweets from that search into your mobile app, during a TV show broadcast, or on any screen regardless of size.
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API As a content curator, many marketers spend hours sifting through Tweets to find the ones that will be relevant to their audience. Curator’s filtering feature does some of that heavy lifting for you, allowing users to share only the most relevant and interesting content with their audience. As a publisher, there are many reasons to use this tool: Visualizations for your event, conversations around a specific news topic, conference hashtags, etc. But Curator also offers segmentation and quick insight into your conversation, helping you answer questions about your campaign: Are more men or women talking about your topic? How about just among the influential and most-followed users? Where are people using your hashtag? What are they saying in that specific city? While Curator has similar features to other Tweet curation tools, the data available about those Tweets is what makes it appealing, and gives it basic listening and monitoring capabilities as well. While it’s only open to publishers at this point, there is an application
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Kevin Shively As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of the #SimplyMeasured podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet. form that lets users make their case as a publisher, and the opportunity for Curator to make an impact for brand marketers is already there if Twitter opens it to all users. If you’re a publisher or live event producer, we’d love to hear from you. Will you use Curator? Let us know in the comments. Get everything you need to analyze the metrics that matter New Research on Twitter Users Who Follow Brands Download
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 2 Comments Simply Measured  Share⤤ Sort by Best Join the discussion… • Reply • Stephanie • 2 days ago I've been using a tool like this called SpiderQube, and it does the exact same thing as Curator will. I love SpiderQube and they have a Observer view - so you can watch a hashtag real time. It looks like Curator will do the same, so it'll be interesting to see if there's any differences between the two. 1 △ ▽ • Reply • MissMae • 2 days ago I haven't tried it yet, but i'm already thinking of how much impact this would bring when discussing employment sentiment on this channel! 1 △ ▽ Subscribe✉ Add Disqus to your sited Privacy Recommend Share › Share › Follow us on social! Get the Newsletter Work Email: Sign Up
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Recent Awards Listen to the Podcast Simply Measured - 114 - Bridget Quigg's Content Marketing Tips Simply Measured - 113 - Jeff Gibb on Facebook's Newsfeed and Messenger Simply Measured - 112: Lucy Hitz's Tips For Running Webinars Simply Measured - 111: Damon Cortesi and Aviel Ginzburg on Twitter's Growth and Social Marketing Simply Measured - 110: Michele Weisman on Using Social Media for Networking Simply Measured - 109: Lee Odden on Content Marketing Simply Measured - 108: Matt Navarra on Social Media Influencers and Content Distribution Simply Measured - 107: Rebekah Radice on Blogging and Social Videos Cookie policy Recent Posts 6 Tips for Creating Quick Social Media Images iTunes RSS
pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API New Research: Who Follows Brands on Twitter? Podcast: Bridget Quigg’s Tips for Content Marketing Facebook’s Simple New App “Riff” May Be the Key to Manufactured Virality Why Twitter’s New Product “Curator” Could Save Social Marketers Hours Blog Categories Brand Profiles & Case Studies Company News Education & Analysis News & Events Podcast Social Media Studies Social Media Trends Uncategorized White Papers, Guides & Ebooks Search the Blog Search
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Why Twitter’s New Product “Curator” Could Save Social Marketers Hours

  • 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Why Twitter’s New Product “Curator” Could Save Social Marketers Hours By Kevin Shively – April 1, 2015 265 0 34 48 7 Surfacing the most relevant and interesting content can be a big challenge on Twitter. The sheer volume of Tweets makes it difficult to keep up with the ones that are relevant to your brand. Twitter is working to ease that tension with a new feature released this week. Called “Curator”, this tool gives publishers the ability to aggregate the most relevant content 
  • 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API possible from Twitter and Vine and display it on the web, television, jumbotron, etc. How does Curator work? According to Twitter’s blog post announcing the release: Curator enables publishers to create complex keyword and hashtag queries to easily uncover streams of high quality Tweets. Queries can be further refined by follower counts, location, languages and more to create of the most relevant Tweets pertaining to that topic. For example, you can find Tweets including , collections #MarchMadness
  • 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API The advanced filters that allow users to segment Tweets by follower accounts, location, and language is the key component, acting as a listening tool and a stream visualization tool all in one. Curator also offers a dashboard that features analytics and trends within the selected query to the user monitoring the stream. Initially, Twitter is opening the tool for free to publishers: news organizations, production companies, broadcasters, local governments, and concert venues. How Will Curator Help Marketers? Over 500 million Tweets are sent per day. That’s a lot to handle. ” from users with 100+ followers located in the US. You can then use Curator to display the best Tweets from that search into your mobile app, during a TV show broadcast, or on any screen regardless of size.
  • 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API As a content curator, many marketers spend hours sifting through Tweets to find the ones that will be relevant to their audience. Curator’s filtering feature does some of that heavy lifting for you, allowing users to share only the most relevant and interesting content with their audience. As a publisher, there are many reasons to use this tool: Visualizations for your event, conversations around a specific news topic, conference hashtags, etc. But Curator also offers segmentation and quick insight into your conversation, helping you answer questions about your campaign: Are more men or women talking about your topic? How about just among the influential and most-followed users? Where are people using your hashtag? What are they saying in that specific city? While Curator has similar features to other Tweet curation tools, the data available about those Tweets is what makes it appealing, and gives it basic listening and monitoring capabilities as well. While it’s only open to publishers at this point, there is an application
  • 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Kevin Shively As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of the #SimplyMeasured podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet. form that lets users make their case as a publisher, and the opportunity for Curator to make an impact for brand marketers is already there if Twitter opens it to all users. If you’re a publisher or live event producer, we’d love to hear from you. Will you use Curator? Let us know in the comments. Get everything you need to analyze the metrics that matter New Research on Twitter Users Who Follow Brands Download
  • 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 2 Comments Simply Measured  Share⤤ Sort by Best Join the discussion… • Reply • Stephanie • 2 days ago I've been using a tool like this called SpiderQube, and it does the exact same thing as Curator will. I love SpiderQube and they have a Observer view - so you can watch a hashtag real time. It looks like Curator will do the same, so it'll be interesting to see if there's any differences between the two. 1 △ ▽ • Reply • MissMae • 2 days ago I haven't tried it yet, but i'm already thinking of how much impact this would bring when discussing employment sentiment on this channel! 1 △ ▽ Subscribe✉ Add Disqus to your sited Privacy Recommend Share › Share › Follow us on social! Get the Newsletter Work Email: Sign Up
  • 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Recent Awards Listen to the Podcast Simply Measured - 114 - Bridget Quigg's Content Marketing Tips Simply Measured - 113 - Jeff Gibb on Facebook's Newsfeed and Messenger Simply Measured - 112: Lucy Hitz's Tips For Running Webinars Simply Measured - 111: Damon Cortesi and Aviel Ginzburg on Twitter's Growth and Social Marketing Simply Measured - 110: Michele Weisman on Using Social Media for Networking Simply Measured - 109: Lee Odden on Content Marketing Simply Measured - 108: Matt Navarra on Social Media Influencers and Content Distribution Simply Measured - 107: Rebekah Radice on Blogging and Social Videos Cookie policy Recent Posts 6 Tips for Creating Quick Social Media Images iTunes RSS
  • 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API New Research: Who Follows Brands on Twitter? Podcast: Bridget Quigg’s Tips for Content Marketing Facebook’s Simple New App “Riff” May Be the Key to Manufactured Virality Why Twitter’s New Product “Curator” Could Save Social Marketers Hours Blog Categories Brand Profiles & Case Studies Company News Education & Analysis News & Events Podcast Social Media Studies Social Media Trends Uncategorized White Papers, Guides & Ebooks Search the Blog Search
  • 9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Twitter Analytics Facebook Analytics Google+ Analytics Instagram Analytics YouTube Analytics Vine Analytics LinkedIn Analytics Tumblr Analytics Social Ads Analytics Cross-Channel Analytics Retail Social Analytics Finance/Insurance Social Analytics CPG Social Analytics Sports Social Analytics Restaurant Social Analytics Media/Publishing Social Analytics Travel/Hospitality Social Analytics Social Media Analytics Resources Free Tools Research, Guides & Definitions Our Blog Our Company About Us Careers In the Press Contact Us Follow Us Trusted and Integrated Simply Measured Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact. Copyright © 2010–2015 Simply Measured, Inc. 2211 Elliott Ave, Suite 310, Seattle, WA 98121. All Rights Reserved. Terms of Service | Privacy Policy