#Winning with Sitecore

Editor's Notes

1. To change image, right-click image > “Change picture” Image dimensions: 1350px x 975px
2. “a man without a smiling face must not open a shop” chinease proverb
3. Consistently 1st or 2nd in SEO – the SEO team has grown from one person to 20 in the last four years.
4. Must incorporate information that in most cases is spread across multiple silo The ability to weave individual conversation threads across channels to the point of purchased and beyond Everything you learn in one channel – behaviors, job title, interests, attitudes – needs to be accessible in all your other channels so you can continue the conversation wherever it left off. There are three essential elements for creating more natural, deeper conversations with customers: To have intelligent, engaging conversations across channels, you need to follow the rules of natural conversation by keeping track of the context. If you have siloed cha nnels and marketing, the conversation is constantly restarted, rather than being a single conversation that builds on the last interaction.
5. Must incorporate information that in most cases is spread across multiple silo The ability to weave individual conversation threads across channels to the point of purchased and beyond Everything you learn in one channel – behaviors, job title, interests, attitudes – needs to be accessible in all your other channels so you can continue the conversation wherever it left off. There are three essential elements for creating more natural, deeper conversations with customers: To have intelligent, engaging conversations across channels, you need to follow the rules of natural conversation by keeping track of the context. If you have siloed cha nnels and marketing, the conversation is constantly restarted, rather than being a single conversation that builds on the last interaction.
6. Studies of personalisation have revealed that, when recommendations are made intelligently, those products being recommended can enjoy conversion rates over 900% higher than sitewide averages. 
7. People start most relationships with little or no engagement, but there is a consistent process we all use to increase engagement. That process goes through
8. The Sitecore Experience Platform harnesses all of your customer data, to shape and deliver a unique experience for every one of your customers, across every channel or touchpoint. We do this in the moment – in real time – like a personal conversation. At Sitecore, we have a single, connected platform, that enables you to deliver a uniquely tailored experience to every customer. The Sitecore Experience platform provides you with full control over shaping your customers’ experiences. Manage: from managing how that experience is delivered across multiple touchpoints, Target: how you can identify and pinpoint specific audiences or groups of customers to receive different experiences Measure: the ability to track all this, and identify what interactions provide your organization with the most value Automate: the ability to make this process infinitely repeatable, at scale, for each and every individual customer.
9. The Sitecore Experience Platform harnesses all of your customer data, to shape and deliver a unique experience for every one of your customers, across every channel or touchpoint. We do this in the moment – in real time – like a personal conversation. At Sitecore, we have a single, connected platform, that enables you to deliver a uniquely tailored experience to every customer. The Sitecore Experience platform provides you with full control over shaping your customers’ experiences. Manage: from managing how that experience is delivered across multiple touchpoints, Target: how you can identify and pinpoint specific audiences or groups of customers to receive different experiences Measure: the ability to track all this, and identify what interactions provide your organization with the most value Automate: the ability to make this process infinitely repeatable, at scale, for each and every individual customer.
10. People start most relationships with little or no engagement, but there is a consistent process we all use to increase engagement. That process goes through
11. Big data is amazing, but with enough time and money you can use any data to disprove/ prove a hypothesis……… Pick any number 1-100, you’ve just predicted with more accuracy the increase in flu-like illnesses that will strike America GFI is seen as the shining example of the power of big data- results was accurate 8 times, over 108 week period , sometimes the estimates where double the reality There is no such thing as clean and stable data, data changes in real time and it is a mistake to think otherwise Data collated from multiple sources will show increasing deviation and more inaccuracies It is much better to assume that data has holes and flaws. Instead of tech coming first its critical you consider what you are trying to do, consider the user journeys, use common sense
12. Sitecore has carried a number of research projects investigating the strategies organisations are applying to tune into manage the customer experience. From the research data, we have derived an customer experience maturity model. It comprises of 3 main phases of maturity Attract, Convert and Advocate and 7 sub stages from getting started with some basics to building customer lifetime value. Most organisations are at the Attract phase and have got to the stage of aligning their digital marketing plan, with overall marketing plan and then the overall business objectives. Achieving each of these phases has proven to bring about some realy exciting results. Companies who have set up their websites that have automated personalisation and testing have increased their ‘conversions’ by 20%, such a as Easyjet and its only taken a few months to get there. These outcomes are making a significant impact on revenue. When organisations get to the Engage stage, then are really flying, getting that 360 degree realtime view of the customer and then engaging with them with dynamic personlised content across all channels – online and off-line thereby generating conversions. Effective digital marketing can deliver an immediate and measureable ROI! But for many companies they are not there yet and one of the main challenges is this.......
13. To change image, right-click image > “Change picture” Image dimensions: 1350px x 975px
14. The Sitecore Experience Platform harnesses all of your customer data, to shape and deliver a unique experience for every one of your customers, across every channel or touchpoint. We do this in the moment – in real time – like a personal conversation. At Sitecore, we have a single, connected platform, that enables you to deliver a uniquely tailored experience to every customer. The Sitecore Experience platform provides you with full control over shaping your customers’ experiences. Manage: from managing how that experience is delivered across multiple touchpoints, Target: how you can identify and pinpoint specific audiences or groups of customers to receive different experiences Measure: the ability to track all this, and identify what interactions provide your organization with the most value Automate: the ability to make this process infinitely repeatable, at scale, for each and every individual customer.