Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
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Six Great Minds – Enterprise 2.0
1. Enterprise
2.0
How
social
software
is
changing
the
future
of
work
Web:
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3. A
perfect
storm
2.
Social
3.
networking
Consumerization
explosion
of
IT
4.
Executional
1.
Increasing
speed
and
consumer
organisational
expectations
change
Enterprise
2.0
8. Who
have
you
let
out
to
play?
We
know
some
people
from
your
company.
They’re
pretty
cool
online.
Do
you
have
any
more
like
that
you’re
hiding?
Can
they
come
out
and
play?
14. It
didn’t
all
start
with
the
iPad
The
upcoming
generation
is
going
to
expect
to
have
access
to
their
tools
in
the
workplace.
It
would
be
like
someone
from
my
generation
not
having
access
to
email.
If
they
don’t
get
this
stuff,
they
probably
won’t
be
there
for
a
long
time.
–
Marthin
De
Beer
15. nd IT leaders are hesitant to embrace the consumerization of IT,
Positive
impacts
on
productivity…
anies are in fact embracing the change and it is executives at the
ing the charge.
C-level
use of
priority in
ses to
veyed,
n rates of
e
ort
mputing
day.
rcent)
yee’s
ng Source:
Avanade
Global
Research
Findings
2012
18. Digital
is
the
new
normal
The
previous
ways
in
which
a
company
used
the
Internet
were
very
one
way.
Now
I
think
we’re
into
engagement
in
conversations.
You
have
to
really
know
who
you
are.
And
then
you
have
to
drive
these
values
consistently.
–
Simon
Sproule
CVP
Global
Marketing
Communications
19. A
new
set
of
brand
building
priorities
Brands
as
enablers
Co-‐creation
and
experience
marketing
Shareable
content
21. What
it
means
in
practice
2.
Align
internal
3.
Employees
as
and
external
brand
advocates
1.
Get
the
basics
4.
Focus
on
right
people
Becoming
an
Enterprise
2.0
24. 2.
Align
internal
and
external
Source:
Hugh
MacLeod,
The
Porous
Membrane
25. 3.
Employees
as
brand
advocates
Source:
InSites
Consulting,
Social
Media
Around
the
World
2011
26. 4.
Focus
on
people
1.
Make
participation
easy
2.
Build
on
5.
Deliver
existing
individual
value
relationships
3.
Integrate
with
4.
Self-‐managed
existing
tools/
without
training
process
27. The
last
word…
Loosening
hierarchies
and
giving
more
power
to
employees
can
lead
to
faster
innovation,
lower
cost
structures,
greater
agility,
improved
responsiveness
to
customers
and
more
authenticity
and
respect
in
the
marketplace.
Read,
enjoy
and
prosper.
–
Don
Tapscott