Slupowski
- 1. Digital Innovation & Communities Challenges of New Generation TV Новое поколение ТВ: грядущие вызовы и возможности Patrice Slupowski - Патрис Слуповски @slupowski March 6th, 2012 – Connected TV & Video – Moscow New Growth Businesses
- 2. добро пожаловать 2 Challenges of the New Generation TV
- 3. 226 million customers worldwide 3
- 4. Working on 4 priorities TV meets the Internet Welcoming internet as a guest to carry on new connected usages on all the TV screens. Content recommendation and socialization Helping the customer facing tremendous oceans of content, finding a new way to consume movies, music, apps, news … Personal Data Aggregation Collecting all sorts of personal data in a personal cloud to help the user know, quantify, track and enhance himself. Next digital innovation topics Scouting innovative start-ups and big corporation around new usage disruption such as digital education, augmented reality … 4 Challenges of the New Generation TV
- 5. TV meets the internet 5 Challenges of the New Generation TV
- 6. Some facts around TV usage in 2012 40 to 70% multitasks TV with digital in western countries SOME FACTS ON DIGITAL MEDIA(2011) 20 to 500 channels 39.6 daily media and available in any multimedia contacts / country household Web sites : 255 millions around the world 5,6 screens / household Twitter : 200 millions VOD (France) : 15 tweets / day 000 Facebook : 30 millions YouTube Video : 3 contents shared / day billions views / day 42 % of 18-24 europeans About 700 000 app into use an IM tool to chat the Appstore about TV programs. 85% of TV usage is still done on live Nielsen 6 Challenges of the New Generation TV
- 7. What is TV experience Television is now present on 4 screens. Television experience is a passive shared audiovisual moment 7 Challenges of the New Generation TV
- 8. Seize the moment End of the VCR Vod/SVoD/PVR are changing the timing Shared moment but not synchronized 8 Challenges of the New Generation TV
- 9. Choose between 4 screens 9 Challenges of the New Generation TV
- 10. The TV Everywhere promise aims at providing Orange TV services on all devices, at home and away, to all Orange TV customers TV Everywhere value proposition overview ORANGE TV SERVICES …ON ALL DEVICES Services availability on fixed as well as on portable device Live channels On demand Game Connecte Box PC s d TV & Free TV Catch-up Mobile Tablet Experienc consol Media Orange e Pay TV VoD e …FOR ALL ORANGE TV CUSTOMERS ….AT HOME & AWAY Orange customers with given priorisation : At home, on STB and all IP devices on either : - Orange managed network 1.Orange customers with STB at Home - Unmanaged network 2.Orange mobile customers (Nomad Away (3G, WiFi) with relevant mechanism to Everywhere) ensure quality and easy to use experience 3.Orange Mobile and 3P customers with convergence experience 10
- 11. Next generation TV Connected TV – Smart TV Interactive TV Social TV 11 Challenges of the New Generation TV
- 12. Connected TV Connectable TV vs Connected TV. Set-top boxes more numerous than connected TVs until 2016 at least Companion devices as a way to connect any TV 12 Challenges of the New Generation TV
- 13. Interactive TV : act 2 Not linked to programs – From small services to app stores – From Remote control from smart remote control – Media circulation (DLNA) Linked to programs – Voting – Immersive experience – … 13 Challenges of the New Generation TV
- 14. Social TV TV has always been social First experience : social networks directly on TV set (Obama, soccer games …) Getglue, Miso, TVcheck, Zeebox Check-in as one of the remote control buttons Inter-passivity 14 Challenges of the New Generation TV
- 15. TVcheck : become the master of TV Conversation around TV – Twitter – Facebook Gaming – Badges – Quizz – Master Content discovery – Program recommendation – Friends recommendation 15 Challenges of the New Generation TV
- 16. TVcheck bridges the gap between TV and digital Providing this connection between broadcast and digital delivers value for brands at multiple levels including: •Directly drive calls to action from broadcast activities whilst maintaining contact with the customer •Maximise the social media potential from broadcast media activities •Accurate measurement of broadcast awareness and effectiveness 16
- 17. Recommendation as a life raft on content oceans 30,000 VOD, 10,000 catchup videos, … 6 methods (statistics, analytics, social, random, popularity, autority) … Metadata needed Combining the methods 17 Challenges of the New Generation TV
- 18. From DLNA to … 18 Challenges of the New Generation TV
- 19. From heavy media center to light OTT cloud box 19 Challenges of the New Generation TV
- 20. New battlefields Combat for customer interface : HbbTV, TV App Stores Battle of television table square inches Fight for remote control – Second remote – Universal remote – Smartphone – New interface : Voices or Gestures 20 Challenges of the New Generation TV
- 22. today changes with France Telecom Group restricted 22