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Small Business SEO - Webinar

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Andy Brudtkuhl
Andy Brudtkuhl

SEO involves optimizing websites, conducting keyword research, creating and distributing content, building links, and developing local strategies. It requires ongoing work like producing content, maintaining websites and outposts, repurposing content, and distributing content across various online channels like blogs, social media, and link building. While SEO takes hard work and may not guarantee results, focusing on quality content that helps users can help businesses get found online over time through organic search results.

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SEO For Your Business A LunchTime MasterMind Webinar From Andy Brudtkuhl & Doug Mitchell
Small Business SEO - Webinar
So What’s SEO Search Engine Optimization • It’s a lot of hard work • It’s never guaranteed to work • It doesn’t show immediate results • It’s Always Changing • It NEVER ENDS
No Really, What’s SEO? • Getting Found In Organic Search Results • Market Research • Keyword Research • Content Is King
Anatomy Of Search
What’s SEO Look Like?
Ok... So How? • Website Optimization • Keyword Research • Content Creation and Distribution • Link Building • Local Strategy
Website Optimization • Optimize Your Website For Search • URLs, Titles, Headers Oh My! • Use WordPress / Plugins To Expedite
What Counts For SEO? graph via seomoz.org
Keyword Research
Content Is King • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI
Content Distribution Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed
Links Are Currency • Inbound Links = Sites That Link To Yours • 22% Of SEO Is Inbound Links • Links Show Relevance
Getting Links • Link to other people (reciprocal) • Submit to online directories • Use Social Media (profiles, sharing) • Create Awesome Content People Will Share
Target Local If You Can 82% of people search online first to find local products and services
Your Social Graph
Questions?
Will You Join Us? • Monthly Webinars • Weekly Q&A Sessions • How To Videos • Exclusive Podcasts • Support Network
Sign Up Today Sign Up Right Now At.... LunchTimeMasterMind.com/signup Only $1.50 / day Can you afford not to join us?

More Related Content

Small Business SEO - Webinar

  • 1. SEO For Your Business A LunchTime MasterMind Webinar From Andy Brudtkuhl & Doug Mitchell
  • 3. So What’s SEO Search Engine Optimization • It’s a lot of hard work • It’s never guaranteed to work • It doesn’t show immediate results • It’s Always Changing • It NEVER ENDS
  • 4. No Really, What’s SEO? • Getting Found In Organic Search Results • Market Research • Keyword Research • Content Is King
  • 7. Ok... So How? • Website Optimization • Keyword Research • Content Creation and Distribution • Link Building • Local Strategy
  • 8. Website Optimization • Optimize Your Website For Search • URLs, Titles, Headers Oh My! • Use WordPress / Plugins To Expedite
  • 9. What Counts For SEO? graph via seomoz.org
  • 11. Content Is King • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI
  • 12. Content Distribution Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed
  • 13. Links Are Currency • Inbound Links = Sites That Link To Yours • 22% Of SEO Is Inbound Links • Links Show Relevance
  • 14. Getting Links • Link to other people (reciprocal) • Submit to online directories • Use Social Media (profiles, sharing) • Create Awesome Content People Will Share
  • 15. Target Local If You Can 82% of people search online first to find local products and services
  • 18. Will You Join Us? • Monthly Webinars • Weekly Q&A Sessions • How To Videos • Exclusive Podcasts • Support Network
  • 19. Sign Up Today Sign Up Right Now At.... LunchTimeMasterMind.com/signup Only $1.50 / day Can you afford not to join us?

Editor's Notes