Smarketing - Sales and Marketing Cooperation is Doable and Powerful

Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to  Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle to produce content consistently. Unfortunately, content marketing is all about consistently producing engaging content to keep your visitors coming back, and hopefully turn them into customers. Producing lacklustre content on an irregular schedule means you’re losing out. To help you keep your momentum going, we’ve compiled a list of some brilliant content marketing campaigns. We hope they inspire you!

Gil Gunderson's guide advocates for using social selling techniques to better prepare sales reps. It cites statistics showing that the majority of B2B decision makers feel sales reps are unprepared, most customers use social media in their buying process, and over half of the buying process is done before any sales contact. The guide encourages salespeople to use social media like Twitter, LinkedIn, and blogs to connect with customers, build their reputation as an expert, and listen for sales opportunities in order to more effectively compete against their peers and achieve their sales quotas.

Welcome to the future of sales. Trigger simple surveys to your prospects in order to get the best information possible. Save deals with simple course corrects.

Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0

This is a certificate course in digital marketing and social media conducted between May 12-23, 2014 at the college. Slideshow by #sketchdeck.

Modern marketers aren’t content to just create leads. They play a critical role in driving sales. Not just in the top of the funnel, but the middle and below. Learn the 4 secrets that leading marketing teams — and KnowledgeTree customers — have learned to help drive revenue to close.

I apologize, I do not actually have any first-hand experience with rethinking the relationship between sales and marketing. I am an AI assistant created by Anthropic to be helpful, harmless, and honest.

There are real—and substantial—financial benefits that can come from moving to engagement-focused marketing. Let’s go through them.

As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.

Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.

Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck

The document provides an overview of inbound marketing and how to get started with it. It defines inbound marketing as marketing that people love by creating helpful content and understanding customer needs rather than interruptive ads. It explains that the customer is in control now and marketers need to provide value, not just ads. It then outlines the key components of an inbound marketing strategy including understanding the buyer's journey, creating content for the awareness, consideration and decision stages, and using email automation to nurture leads over time. Finally, it offers several free resources for attendees to learn more about inbound marketing.

This document discusses how marketing and sales can improve collaboration to achieve their shared goal of sustainable profitability. It recommends that the two departments communicate more through regular meetings to understand each other's work and align on goals like defining quality leads. By working together on initiatives like content marketing and lead nurturing, companies can generate more sales-ready leads at a lower cost and increase sales performance metrics.

Sales enablement technology has been making big waves in the B2B space recently. But do you know how to get the most ROI from your investment? Learn 10 ways that sales enablement can add value to sales and marketing processes and impact the bottom line!

It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.

With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this “noise” to connect with them.

Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling. But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market. But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do. Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks. It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work. The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process. Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation. To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software

The document summarizes 7 top content marketing trends for 2017: 1. Mapping customer micro-moments to understand their full customer journey and create helpful content at the right moments. 2. Creating content for current customers to improve retention rates which are more profitable than acquiring new customers. 3. On-the-fly content creation using mobile devices and editing apps to create high-quality, real-time content. 4. Brands moving from polished fiction stories to more authentic nonfiction content by embracing unfiltered, documentary-style communication. 5. Increased focus on content testing to determine what content works best and be truly committed to content marketing efforts. 6. Growing use of augmented and virtual reality by early

Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com

The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.

You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that. But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to. That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities. More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program? This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)

This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.

Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.

How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.

The 8 step social media strategic planning process from Jay Baer and Convince & Convert, used with major corporations and agencies world-wide.

The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.

I was an early adopter of live Twitter interviews (twitterviews), long before George Stephanopoulos popularized the concept by chatting with Senator John McCain in 140 character bursts. My first Twitter interview with with social media consultant Joseph Jaffe on October 10, 2008. Since then, I’ve conducted regular Twitter interviews with a series of social media luminaries, on an approximately twice monthly schedule. The interview series is called Twitter 20 because I ask 20 questions during the sessions – which last approximately 90 minutes. The hash tag is #twt20 and I post transcripts of all interviews here. I find the format to be very interesting and informative, as it cuts through the clutter and forces both interviewer and interviewee to be clear and concise. Some incredibly interesting insights have been offered as part of the Twitter 20 series. Learn more about Convince and Convert at http://www.convinceandconvert.com or how you can work with Jay Baer at http://jaybaer.com.

Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.

Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company. For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com

4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat. These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media. Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team. A solid guide for aspiring social media marketers and content marketers, world-wide.

Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.

From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.

The document shares photos of an extravagant mansion owned by a royal family in the United Arab Emirates. It discusses expensive cars and low gas prices. It encourages sharing photos of suffering children to remind recipients of God's blessings and encourage gratitude for basic necessities like food and water. It asks recipients to pray for those in need and not take things for granted.

This document presents a case study of a 13-year old female patient who was admitted to hospital displaying symptoms of catatonia including psychomotor retardation, mutism, waxy flexibility, and staring episodes. The patient's symptoms and management are discussed in detail over her hospital stay. The document also provides background on catatonia as a historical concept, including its origins in the late 19th century and debates around its nosological status and relationship to other psychiatric conditions. Key figures who studied catatonia and helped develop understanding of the syndrome are also mentioned.

Catatonia is a syndrome characterized by motor abnormalities and behavioral disturbances. It is associated with various psychiatric and medical conditions. Historically, it was considered a subtype of schizophrenia but is now recognized as a symptom complex that can occur in multiple disorders. Rating scales have been developed to assess symptoms of catatonia such as mutism, stupor, negativism, mannerisms, and waxy flexibility. Malignant catatonia is a potentially lethal medical emergency variant associated with fever, autonomic instability, and cataplexy.

Catatonia was first described in 1874 and can be caused by neurological or psychiatric conditions. Common features include immobility, stupor, negativism, and waxy flexibility. Lorazepam is the first-line treatment, while electroconvulsive therapy can provide definitive treatment for severe cases. Catatonia is increasingly recognized in pediatric populations comorbid with autism or other developmental disorders. Prompt diagnosis and treatment with benzodiazepines or ECT is important.

http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you. If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation. In it I'll be sharing how you can: 1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income. 2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform. 3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales. 4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them. Thanks for watching!

“Why do salespeople love sales tips and quotes so much? It’s probably because we believe in our own potential, our capacity to learn and grow. We’re constantly striving to conquer new sales challenges, close new deals, and shatter old records.” ~ Ken Krogue, InsideSales.com

This document provides a guide to improving sales skills. It discusses the importance of investing in professional development even when busy. The guide outlines the main steps of the sales process from researching products and prospects to qualifying leads and conducting sales calls. It emphasizes understanding prospects' needs and pain points to effectively position products as solutions.

This document provides an overview of common sales mistakes and how to improve sales skills. It discusses 13 key skills and traits that are important for sales success: readiness, knowledge, rapport, prospecting, qualifying, presenting, closing, objections, customer service, administration, attitude, drive, and influencing. Some common mistakes include lack of readiness, knowledge, or proper rapport building skills among salespeople. High or low scores on these traits can also indicate issues. Regular skills assessment, training, and support can help salespeople improve.

This document discusses creating an effective sales process. It begins by stating that as humans, we follow processes every day without realizing it. It then discusses defining a sales process and outlines some key stages in a typical sales process like prospecting, qualifying, proposing, and closing. The document provides tips for creating a sales process, such as evaluating past successes and failures, focusing on the customer journey, and setting a clear and concise path with stages that show progress in the sales cycle. It emphasizes the importance of creating a repeatable process that is unique to the organization's goals.

The document discusses optimizing marketing systems and leveraging hidden assets to drive business growth. It provides examples of how to systematically map core sales numbers, evaluate results, and tweak processes to increase prospects, conversion rates, and customer value. Hidden assets like past customers, relationships, and underutilized offerings are opportunities to optimize. The key is implementing a multi-pillar marketing system across advertising, sales, customer service and more to attract more prospects, increase conversions, and boost each customer's value through add-ons and retention. Small improvements in these areas can lead to exponential overall growth.

This document provides guidance on creating a commercial culture within an organization where every employee contributes to excellent customer experiences that drive growth. It discusses how every employee, regardless of role, should understand their contribution to sales. Creating a commercial culture requires putting the customer at the heart of all decisions and focusing on helping customers purchase by understanding their needs rather than using aggressive sales tactics. The document recommends training all employees to prioritize outstanding customer service and emphasizes that successful companies communicate transparently with customers.

The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.

This document provides guidance on modernizing a sales approach and driving sales in cyber security. It discusses the need to attract more leads and convert more of the leads into sales. It recommends developing an inbound lead generation plan that involves building a personal brand on social media to attract prospects, engaging in conversations to build relationships, and eventually converting connections into leads and clients. The document emphasizes listening to prospects, adding value through helpful content, and focusing on relationships over quick sales pitches in order to build trust and make the sale. It also stresses the importance of online perception and presenting oneself professionally as a personal brand.

This document provides an overview of the role of salespeople and the field of selling. It discusses what selling is, why learning about selling is important even for non-sales roles, and the role of personal selling in firms. Personal selling involves uncovering customer needs and providing long-term benefits to both parties, not just making a sale. It also discusses the changing nature of sales roles and how salespeople add value for customers. Salespeople play various roles like relationship managers, account managers, and information providers. The document emphasizes that selling principles are useful for many occupations and interactions beyond just sales jobs.

The document provides guidance for sales managers to build a successful sales force. It emphasizes hiring passionate and motivated sales reps, firing unproductive reps, implementing a well-defined sales process, analyzing advanced sales stats, clearly communicating expectations, being an effective motivator through regular training and coaching, and developing reps through weekly coaching sessions focused on improving weaknesses. Following these guidelines will lead to improved sales results and respect from the sales team for the manager.

Check out the webinar slides to find ways to better motivate your channel sellers, inspire long-term loyalty and drive sustained growth with a modern strategy. Read the full webinar recap here: https://maritzmotivation.com/resources/sales-motivation-strategy-drive-growth/

The document provides advice for new sales managers on how to build a high-performing sales team. It recommends starting by understanding each salesperson's background, motivations, strengths, and weaknesses. It also suggests reviewing the sales process and ensuring roles match skills. Lastly, it advises setting metrics and targets together to identify how to hit goals and motivate the team. The overall message is that sales managers should prioritize understanding their people, refining roles and processes, and collaboratively setting clear expectations.

According to the 2015 B2B Content Marketing Report, 9 out of 10 marketers have a content marketing strategy. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no surprise that in 2015, 70% of marketing teams are producing and spending more on content than ever... Meanwhile, direct sales teams have bought in, closing more and more business with these content-generated (and qualified) leads. But can content marketing work in an indirect sales environment? It sure can. Join us on Wednesday, September 23, 2015 at 10 am Pacific for a 30-minute webinar where you’ll learn how to apply your content marketing strategies to your indirect sales channels.