The document introduces the SMART sales system, which stands for Sales Messaging and Response Tactics. It is designed to teach salespeople how to have more effective interactions with prospects through the use of scripts, sales messages, and sales processes and tactics. The system focuses on understanding prospects, not sounding like a salesperson, focusing on prospect interests, asking good questions, and selling meetings rather than products. It is organized into multiple modules that cover topics like consultative selling, building a sales message, scripts, objection handling, qualifying prospects, and closing.
10. What does SMART stand for?
In what way is this a system?
What can you expect from all of this?
11. You will know what to do and say
You will appear SMARTer
You will make a better impression
Establish more conversations
Have better interactions
Build more rapport
Make SMARTer decisions
Generate more leads
Selling will become easier
Anxiety will decrease