This document provides statistics and charts on SMS production in the Indonesian telecom market from 2006 to 2008. It includes annual and average monthly/daily SMS production figures for the major operators Telkomsel, Indosat, Excelcomindo and Telkom FWA. It also provides estimates for SMS production from smaller operators and growth rates for total SMS production and for each individual operator over the period.
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SMS Production
1. SMS Production
Indonesian Telecom Market Facts and
Numbers: Charts & Tables
2006 – 2008
[HR.CTD008.V1U1-2009]
Dr.Ing. Eueung Mulyana @ Harewos Research
11/2/2009
http://www.ligarvirtual.com/harewos
2. SMS Production
Harewos.Research
http://www.ligarvirtual.com/harewos
Nov. 2
2
Contents
List of Figures & Tables........................................................................................................ 3
Annual SMS Production........................................................................................................ 4
Average SMS Production ...................................................................................................... 6
SMS Production with Estimates........................................................................................... 7
SMS Production Growth ....................................................................................................... 9
Telkomsel............................................................................................................................. 11
Indosat ................................................................................................................................. 12
Excelcomindo ....................................................................................................................... 13
Telkom FWA........................................................................................................................ 14
Abbreviations & Notes ........................................................................................................ 15
3. SMS Production
Harewos.Research
http://www.ligarvirtual.com/harewos
Nov. 2
3
List of Figures & Tables
Figure 1 Annual SMS Production – 4 Operators (Billions SMS)........................................ 4
Figure 2 Market Share of SMS Production 2008E – 4 Operators ...................................... 5
Figure 3 Market Share of SMS Production 2006-2008........................................................ 5
Figure 4 Annual SMS Production (with Estimates)............................................................ 7
Figure 5 Market Share of SMS Production 2008E (with Estimates) ................................. 8
Figure 6 Market Share 2008E – Portion of “Others” (Estimates) ...................................... 8
Figure Table 1 Monthly SMS Production (Average, Millions SMS)................................... 6
Figure Table 2 Daily SMS Production (Average, Millions SMS)........................................ 6
Figure Table 3 Growth of SMS Production – 4 Operators .................................................. 9
Figure Table 4 Growth of Total SMS – AGR & CAGR........................................................ 9
Figure Table 5 Growth of SMS Production (with Estimates) ........................................... 10
Figure Table 6 of Total SMS – AGR & CAGR (with Estimates)....................................... 10
Figure Table 7 Growth of TSEL’s SMS Production........................................................... 11
Figure Table 8 Growth of TSEL’s SMS Production – AGR & CAGR ............................... 11
Figure Table 9 Growth of ISAT’s SMS Production............................................................ 12
Figure Table 10 Growth of ISAT’s SMS Production – AGR & CAGR .............................. 12
Figure Table 11 Growth of XL’s SMS Production.............................................................. 13
Figure Table 12 Growth of XL’s SMS Production – AGR & CAGR .................................. 13
Figure Table 13 Growth of TLKM’s FWA SMS Production .............................................. 14
Figure Table 14 Growth of TLKM’s FWA SMS Production – AGR & CAGR................... 14
Table 1 Annual SMS Production – 4 Operators (Billions SMS) ......................................... 4
Table 2 SMS Production Estimates for Other Operators (Millions SMS).......................... 7
4. No
Harew
http://
ov. 2
F
TSEL
ISAT
XL
TLKM‐FW
wos.Resear
/www.ligar
Figure 1 A
WA
Table 1 A
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
rch
rvirtual.com
Annual S
Annual SM
2006E
SM
m/harewos
Ann
SMS Prod
2006E
40.0
25.3
8.5
1.2
MS Produ
2007
MS Pr
nual S
duction –
uction – 4
7E
20
roduct
SMS
4 Operat
2007E
49.5
36.5
12.6
2.0
4 Operato
008E
tion (b
Prod
tors (Billi
ors (Billio
n)
TL
XL
ISA
TS
SMS Pro
duct
ions SMS
2008E
78.0
46.1
17.8
3.6
ons SMS)
LKM-FWA
L
AT
SEL
oduction
4
ion
S)
E
)
5. No
Harew
http://
ov. 2
F
wos.Resear
/www.ligar
Figure 2 M
Figu
rch
rvirtual.com
Market S
ure 3 Mar
ISAT
32%
SM
53.3%
33.7%
11.3%
1.6%
2006E
TSE
m/harewos
Share of S
rket Shar
T
%
XL
12%
TL
MS Pro
SMS
EL IS
SMS Prod
re of SMS
LKM-FWA
2%
oductio
49.2%
36.3%
12.5%
2.0%
2007E
Produ
SAT X
duction 20
Product
on 200
uction
XL TL
008E – 4 O
tion 2006-
TSEL
54%
08E
53.6%
31.7%
12.2%
2.5%
2008E
KM-FWA
SMS Pro
Operator
-2008
%
%
%
E
oduction
5
rs
6. No
Harew
http://
ov. 2
Fi
F
wos.Resear
/www.ligar
igure Tab
Figure Ta
rch
rvirtual.com
A
ble 1 Mon
able 2 Da
0
2,000
4,000
6,000
8,000
TSEL
ISAT
XL
TLKM-FW
#
0
50
100
150
200
250
TSEL
ISAT
XL
TLKM-FW
m/harewos
Aver
nthly SMS
aily SMS P
2006E
2006
3,33
2,10
708
WA 100
#SMS/
2006E
2006
110
69
23
WA 3
#SMS
rage S
S Product
Producti
2007E
6E 2
3 4
8 3
8
0
/Month
2007E
6E 2
0
S/Day
SMS
tion (Ave
on (Avera
2008E
2007E
4,125
3,042
1,050
167
h (mn)
2008E
2007E
136
100
35
5
(mn)
Prod
erage, Mil
age, Milli
E
2008E
6,500
3,842
1,483
300
)
E
2008E
214
126
49
10
SMS Pro
duct
llions SM
ions SMS
oduction
6
ion
MS)
S)
7. No
Harew
http://
ov. 2
M‐8
STI
NTS
HCPT
Smart
ISAT‐FW
BTEL
Table
wos.Resear
/www.ligar
SM
Fig
WA
e 2 SMS P
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
rch
rvirtual.com
MS Pr
gure 4 Ann
Productio
0
0
0
0
2006E
SM
m/harewos
roduc
nual SMS
2006
1,742.
102.9
3.6
0.0
0.0
361.5
1,181.
on Estim
E
2007
MS Pr
ction
S Produc
E
.7
9
5
.6
ates for O
7E
20
roduct
n wit
tion (wit
2007
2,748.
226.6
1.3
1,488.
83.9
572.9
2,788.
Other Op
008E
tion (b
th Es
h Estima
E
.8
6
.6
9
.7
perators (
n)
Oth
TLK
XL
ISA
TSE
SMS Pro
tima
ates)
2008
2,287
537.2
2,215
3,082
1,048
652.0
6,253
Millions
hers
KM-FWA
AT
EL
oduction
7
ates
E
.3
2
.4
.2
.4
0
.1
SMS)
8. No
Harew
http://
ov. 2
Fig
F
wos.Resear
/www.ligar
gure 5 M
Figure 6 M
rch
rvirtual.com
arket Sha
Market S
XL
11
TLKM
FWA
2%
SM
ISAT-
4%
BT
3
SM
m/harewos
are of SM
hare 200
ISAT
29%
L
1%
M-
A
% Oth
10
MS Pro
S
FWA
%
TEL
39%
S Prod
O
MS Produ
8E – Port
hers
0%
oductio
Smart
7%
ductio
Others
uction 200
tion of “O
T
4
on 200
M-8
14%
N
HCPT
19%
on 2008
s
08E (with
Others” (E
TSEL
48%
08E
STI
3%
NTS
14%
8E -
SMS Pro
h Estimat
Estimates
oduction
8
tes)
s)
9. No
Harew
http://
ov. 2
wos.Resear
/www.ligar
Figure
Figu
1
1
1
16
#SM
A
Percentage
rch
rvirtual.com
e Table 3
ure Table
0.0
20.0
40.0
60.0
80.0
100.0
20.0
40.0
60.0
2
MS 7
SM
AGR
CAGR
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
SM
m/harewos
SMS
Growth
e 4 Growt
2006
2006
75.0
MS Pro
CA
2007
34.1
34.1
MS Pro
S Pro
of SMS P
th of Tota
2007
200
100
oductio
AGR 39
7
1
1
ductio
oduct
Productio
al SMS – A
20
07
0.6
on - To
9%
on - To
tion G
on – 4 Ope
AGR & CA
008
2008
145.5
otal
2008
44.6
39.3
otal
SMS Pro
Grow
erators
AGR
oduction
9
wth
10. No
Harew
http://
ov. 2
wos.Resear
/www.ligar
Figure T
Figure T
1
1
1
1
1
#SM
A
Percentage
rch
rvirtual.com
Table 5 G
Table 6 of
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
60.0
80.0
2
MS
SM
AGR
CAGR
0.0
10.0
20.0
30.0
40.0
50.0
60.0
SM
m/harewos
Growth of
f Total SM
2006
2006
78.4
MS Pro
CA
2007
38.4
38.4
MS Pro
f SMS Pro
MS – AGR
2007
200
108
oductio
AGR 44
7
4
4
ductio
oduction
R & CAGR
20
07
8.5
on - To
4%
on - To
(with Es
R (with Es
008
2008
161.6
otal
2008
48.9
43.6
otal
SMS Pro
stimates)
stimates)
oduction
10
)
11. No
Harew
http://
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wos.Resear
/www.ligar
Fig
gure Tab
A
Percentage
rch
rvirtual.com
gure Tabl
ble 8 Grow
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
#SMS
SM
AGR
CAGR
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
SM
m/harewos
le 7 Grow
wth of TS
2006
2006
40.0
MS Pro
CA
2007
23.8
23.8
MS Pro
wth of TSE
SEL’s SMS
2007
200
49.
ductio
AGR 4
7
8
8
ductio
EL’s SMS
S Produc
2008
07
.5
on - TS
0%
on - TS
Tel
S Product
ction – AG
8
2008
78.0
SEL
2008
57.6
39.6
SEL
SMS Pro
lkom
tion
GR & CAG
oduction
11
msel
GR
12. No
Harew
http://
ov. 2
Fig
wos.Resear
/www.ligar
Fig
gure Tab
A
Percentage
rch
rvirtual.com
gure Tabl
le 10 Gro
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
#SMS
SM
AGR
CAGR
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
SM
m/harewos
le 9 Grow
owth of IS
2006
2006
25.3
MS Pro
CAGR
2007
44.3
44.3
MS Pro
wth of ISA
SAT’s SM
2007
200
36.
oductio
R 35%
7
3
3
oductio
AT’s SMS
MS Produc
2008
07
.5
on - IS
on - IS
I
Product
ction – AG
2008
46.1
SAT
2008
26.3
35.0
SAT
SMS Pro
Indo
tion
GR & CAG
oduction
12
osat
GR
13. No
Harew
http://
ov. 2
F
wos.Resear
/www.ligar
Fi
Figure Ta
A
Percentage
rch
rvirtual.com
gure Tab
ble 12 Gr
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
#SMS
SM
AGR
CAGR
36.0
38.0
40.0
42.0
44.0
46.0
48.0
50.0
SM
m/harewos
ble 11 Gro
rowth of X
2006
2006
8.5
MS Pr
CAGR
2007
48.2
48.2
MS Pr
owth of X
XL’s SMS
2007
200
12.
roduct
R 45%
7
2
2
roduct
Ex
XL’s SMS
S Product
2008
07
6
tion - X
ion - X
xcelc
Producti
tion – AG
8
2008
17.8
XL
2008
41.3
44.7
XL
SMS Pro
omin
ion
GR & CAG
oduction
13
ndo
GR
14. No
Harew
http://
ov. 2
Figur
wos.Resear
/www.ligar
Figure
e Table 1
#SM
A
C
Percentage
S
rch
rvirtual.com
e Table 13
14 Growth
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2
2
MS
SM
AGR
CAGR
60.0
65.0
70.0
75.0
80.0
85.0
SMS P
m/harewos
3 Growth
h of TLKM
2006
2006
1.2
S Prod
CAG
2007
66.7
66.7
Produc
h of TLKM
M’s FWA
2007
200
2.0
ductio
FWA
GR 73%
7
7
7
ction -
T
M’s FWA S
SMS Pro
200
07
0
on - TL
%
- TLKM
Telko
SMS Prod
oduction –
08
2008
3.6
LKM
2008
80.0
73.2
M FWA
SMS Pro
om FW
duction
– AGR &
A
oduction
14
WA
CAGR
15. SMS Production
Harewos.Research
http://www.ligarvirtual.com/harewos
Nov. 2
15
Abbreviations & Notes
AGR Annual Growth Rate
CAGR Compound Annual Growth Rate
FWA Fixed Wireless Access
A limited mobility service that links to an area code
PSTN Public Switched Telephone Network
A fixed wireline telephone network mainly owned, operated and
maintained by PT Telekomunikasi Indonesia (PT. Telkom)
MoU Minutes of Use (Minutes of Usage)
SMS Short Message Services
Short text/alphanumeric messages
2008E End of 2008
TLKM PT. Telekomunikasi Indonesia / PT. Telkom Indonesia
ISAT PT. Indosat
XL PT. Excelcomindo Pratama
BTEL PT. Bakrie Telecom
M-8 PT. Mobile-8
HCPT PT. Hutchison CP Telecommunication
NTS PT. Natrindo Telepon Selular
Smart PT. Smart Telecom
STI PT. Sampoerna Telekomunikasi Indonesia
TSEL PT. Telekomunikasi Selular (Telkomsel)