Snyderlangston
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The document analyzes the current social media activities of Snyder Langston and its competitors. It finds that while most focus is on LinkedIn profiles, overall presence is low. DPR Construction has the highest online conversation. The document recommends Snyder Langston develop a strategic social media framework to better manage future efforts. Metrics on followers, fans and subscribers are provided for each company on various social media platforms. Internet mention trends and sound bites are shown. A framework is suggested for developing a social media gameplan covering target audiences, business objectives, goals, strategies and tactical plans.
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Snyderlangston
- 1. Snyder Langston Social Media Activity & Results September 2010
- 2. Agenda Overview Current social media activity • Snyder Langston, C.W. Driver, DPR Construction, Hathaway Dinwiddie Current Internet trends • Snyder Langston, C.W. Driver, DPR Construction, Hathaway Dinwiddie Social Media Strategy Framework
- 3. Overview Neither Snyder Langston nor its competitors are utilizing Facebook. Majority of focus is on LinkedIn company profile. Highest conversation about DPR Construction Critical need for strategic framework to guide future social media efforts for Snyder Langston (i.e. needs to be actively managed)
- 4. Snyder Langston Group Twitter Activity
- 5. Snyder Langston FaceBook Presence
- 6. C.W. Driver Facebook Presence
- 7. C.W. Driver LinkedIn Activity
- 8. DPR Construction Twitter Activity
- 9. DPR Construction Facebook Presence
- 10. DPR Construction YouTube Activity
- 11. DPR Construction LinkedIn Presence
- 12. Hathaway Dinwiddie Twitter Activity
- 13. Hathaway Dinwiddie Facebook Presence
- 14. Hathaway Dinwiddie LinkedIn Presence
- 15. Snyder Langston 0 Twitter Followers 3 Facebook Fans 0 LinkedIn Followers 0 YouTube Subscribers C.W. Driver 0 Twitter Followers 2 Facebook Fans 141 LinkedIn Followers 0 YouTube Subscribers DPR Construction 626 Twitter Followers 5 Facebook Fans 0 LinkedIn Followers 1 YouTube Subscriber Hathaway Dinwiddie 1 Twitter Follower 0 Facebook Fans 146 LinkedIn Followers 0 YouTube Subscribers
- 16. Snyder Langston: Internet Mentions (Trend)
- 17. Snyder Langston: Sound bites
- 18. C.W. Driver: Internet Mentions (Trends)
- 19. C.W. Driver: Sound bites
- 20. DPR Construction: Internet Mentions (Trends)
- 21. DPR Construction: Sound bites
- 22. Hathaway Dinwiddie: Internet Mentions (Trends)
- 23. Hathaway Dinwiddie: Sound bites
- 24. Social Media Gameplan: Brand Target: Who Business Objective: What and by when (3 years) Social Media Goal: What and by when (12 months) Social Media Strategy: How (big picture) Social Media Plans: How (tactics)
- 25. Social Media Strategic Gameplan Plan the work and work the plan Integrate it with the rest of the business Agree on key goals and metrics in advance Assign an owner (accountability)