SOCAP We First

The document discusses how brands can build communities and partnerships by aligning with social and environmental causes. It provides examples of brands like Nike and Pepsi that have successfully engaged customers through contributory campaigns and collaborations. It also outlines key social media strategies like crowdsourcing ideas, building contribution into products, and using platforms to trigger donations. The future is seen as one where social media becomes a system for sharing influence and brands must become community leaders instead of just celebrities.Read less