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Branding: The Cornerstone Of Your Online Business

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Kim Garst

A brand is defined by individuals and relationships, not by logos, identities, or companies. It is shaped by people's gut feelings about a product or service, rather than by what a company says. An important brand is trustworthy and meets customer expectations, allowing companies to charge a premium. Personal branding is important because people do business with those they know, like, and trust. If an individual distinguishes themselves by providing value to their target market through authentic and consistent branding across online platforms, they can become a trusted authority in their niche.

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Branding: The Cornerstone of Your Online Business
FIRST A brand is not a logo. A logo identifies a business in its simplest form via the use of a mark or icon.
SECOND A brand is not an identity. Identify is the visual aspects that form part of the overall brand.
“A brand is a person’s gut feeling about a product, service, or company.” Marty Neumeier – The Brand Gap
Brands are defined by individuals and relationships, not companies or markets.
We don’t own our brand message anymore! The consumer owns it!
In other words… ANDIT’S NOT WHAT YOU GOODIT IS JUST BEING GOOD ISN’T SAY IS! IT’S WHAT THEY SAY IT ENOUGH
Why Is Our Brand So Important?  People have way to many choices and too little time  Many companies offer the same ‘stuff’  We trust personal recommendations! Whether you are trying to get a job, make a sale or close a deal; it is all about YOU being first choice!
Branding: The Cornerstone Of Your Online Business
Branding: The Cornerstone Of Your Online Business
Is The NEW ROI! Trust comes from meeting and over delivering on customer expectations.
Branding: The Cornerstone Of Your Online Business
$2.60 $ .99 Brands that stand out can charge a premium!
Branding: The Cornerstone Of Your Online Business
Any Brand Can Be Magnetic and Stand Out EVEN YOURS!
THE POWER OF THE PERSONAL BRAND
Branding: The Cornerstone Of Your Online Business
 Be Different – what makes you unique?  Focus – no rabbit trails  Collaborate – takes a village to build a tribe  Execute – execution not strategy is where the rubber meets the road.  Be creative!
Many Aren’t Getting It • About 1% of those who are marketing online GET IT! What are they doing that you aren’t? • They DISTINQUISH themselves from the pack…if you learn how to BRAND YOURSELF this WILL establish YOU as both a leader and an authority figure within your niche. • Attraction marketing and personal branding go hand in hand. With attraction marketing you “attract” others by simply being yourself. Being “real” with your target market is the KEY!!
• Online branding revolves around YOU! • Today’s online marketplace is RELATIONSHIP based. • You must focus on the needs, wants and desires of your target market BEFORE YOURSELF by providing VALUE through content that is important to THEM!
Branding: The Cornerstone Of Your Online Business
Let’s Tie It Together This is WHY personal branding is so IMPORTANT… People connect with people not brands, products or specific companies. They do business with those they know, like and trust, which is why RELATIONSHIP BUILDING is HUGE if you are going to be successful. More often than not, the brands, products and companies we involve ourselves with change over time. So as we build relationships by providing value…WE BECOME THE BRAND. See why AUTHENCITY and VALUE is so important?
If you are going to be IN business online… LOOK THE PART!
Your Online Branded Image Your logo, tagline, website, Facebook Profile Picture, Twitter, YouTube, LinkedIn, etc. should all carry the same theme and message. Consistency is huge and people will begin to recognize you just like they would a name brand item such as TIDE or BOUNTY.
A GREAT BUSINESS deserves GREAT GRAPHICS.
After: www.edmundslee.com Before…www.EntrepreneurSuccessPrinciples.com
Branding: The Cornerstone Of Your Online Business
The “LOOK” is often the best and last chance to make a connection!
Bottom Line… Personal Branding, if done right, is the best and most reliable way to market long term online. If you can build a powerful personal brand, you will have an incredible marketing program. "In fact, in these times of economic uncertainty, a solid CEO Brand is, perhaps, more important than ever.“ AdWeek In today’s economy, who are you going to leave your future to? YOU have the power!
Branding: The Cornerstone Of Your Online Business

More Related Content

Branding: The Cornerstone Of Your Online Business

  • 2. Branding: The Cornerstone of Your Online Business
  • 3. FIRST A brand is not a logo. A logo identifies a business in its simplest form via the use of a mark or icon.
  • 4. SECOND A brand is not an identity. Identify is the visual aspects that form part of the overall brand.
  • 5. “A brand is a person’s gut feeling about a product, service, or company.” Marty Neumeier – The Brand Gap
  • 6. Brands are defined by individuals and relationships, not companies or markets.
  • 7. We don’t own our brand message anymore! The consumer owns it!
  • 8. In other words… ANDIT’S NOT WHAT YOU GOODIT IS JUST BEING GOOD ISN’T SAY IS! IT’S WHAT THEY SAY IT ENOUGH
  • 9. Why Is Our Brand So Important?  People have way to many choices and too little time  Many companies offer the same ‘stuff’  We trust personal recommendations! Whether you are trying to get a job, make a sale or close a deal; it is all about YOU being first choice!
  • 12. Is The NEW ROI! Trust comes from meeting and over delivering on customer expectations.
  • 14. $2.60 $ .99 Brands that stand out can charge a premium!
  • 16. Any Brand Can Be Magnetic and Stand Out EVEN YOURS!
  • 19.  Be Different – what makes you unique?  Focus – no rabbit trails  Collaborate – takes a village to build a tribe  Execute – execution not strategy is where the rubber meets the road.  Be creative!
  • 20. Many Aren’t Getting It • About 1% of those who are marketing online GET IT! What are they doing that you aren’t? • They DISTINQUISH themselves from the pack…if you learn how to BRAND YOURSELF this WILL establish YOU as both a leader and an authority figure within your niche. • Attraction marketing and personal branding go hand in hand. With attraction marketing you “attract” others by simply being yourself. Being “real” with your target market is the KEY!!
  • 21. • Online branding revolves around YOU! • Today’s online marketplace is RELATIONSHIP based. • You must focus on the needs, wants and desires of your target market BEFORE YOURSELF by providing VALUE through content that is important to THEM!
  • 23. Let’s Tie It Together This is WHY personal branding is so IMPORTANT… People connect with people not brands, products or specific companies. They do business with those they know, like and trust, which is why RELATIONSHIP BUILDING is HUGE if you are going to be successful. More often than not, the brands, products and companies we involve ourselves with change over time. So as we build relationships by providing value…WE BECOME THE BRAND. See why AUTHENCITY and VALUE is so important?
  • 24. If you are going to be IN business online… LOOK THE PART!
  • 25. Your Online Branded Image Your logo, tagline, website, Facebook Profile Picture, Twitter, YouTube, LinkedIn, etc. should all carry the same theme and message. Consistency is huge and people will begin to recognize you just like they would a name brand item such as TIDE or BOUNTY.
  • 26. A GREAT BUSINESS deserves GREAT GRAPHICS.
  • 29. The “LOOK” is often the best and last chance to make a connection!
  • 30. Bottom Line… Personal Branding, if done right, is the best and most reliable way to market long term online. If you can build a powerful personal brand, you will have an incredible marketing program. "In fact, in these times of economic uncertainty, a solid CEO Brand is, perhaps, more important than ever.“ AdWeek In today’s economy, who are you going to leave your future to? YOU have the power!

Editor's Notes

  1. I want to share with you why BRANDING is huge in today’s online marketplace and how you can brand yourself and your business.
  2. AOL – has adjusted its brand to fit what works now In today’s world we are bombarded with so much information that only that that we relate to and is DIFFERENT sticks out to us. Traditional marketing methods don’t work as well anymore.
  3. Grocery story example…box of cereal 20 years ago – not much competition and your chances of being bought and consumed were pretty good. Enter today’s world, that same box of cereal is competing with MANY other brands for the same market share.
  4. There is a saying that people do business with people they know, like and trust.
  5. Definitely go with a “.com” as that is the most highly used, easily recognized domain extension.