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Social IPTV Market Space

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The document discusses changes in media consumption over time and opportunities in the TV landscape. It covers: 1. How needs and media have evolved from gestures/speech to various technologies like books, radio, TV, internet over thousands of years. 2. Analysis of social networks and how network centrality, proximity, and other factors influence media diffusion. 3. Television remains a dominant medium but is adapting to increased mobile and internet consumption, offering new opportunities around local content, video commerce, niche services, and new distribution models. 4. A company's IPTV platform is discussed as an example that has evolved since 2008 to be mobile-ready, cost-effective, and give partners control through its audio

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8 billion people 29 TV Distributio n Social History 28 17 64 79 27 }Removidos da apresentação Medium Mobile Message

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The basis for any change are people and their needs So what has changed?

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Needs Cycle

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Hierarchy of Needs Growth Deficit

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Media and messages... toys Writing > letters > books Panels > paintings Photography and radio > cinema and TV (~ 70 years) music > video computer > internet Telegraph > telephone > cellular 2 MM years 60 K years 5 K years ~ 140 years ~70 years ~100 years ~ 120 years ? Gestures > speech ... inserted in cultural contexts become languages

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Social Network Analysis (SNA) Network Centrality Betweenness (distance) Proximity Diameter Grouping coefficient Network reach and paths Structural Holes Modularity Random generators Control centrality and hierarchy Bimodality More causality and less correlation Intelligence – human dynamics Complex Networks

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The TV Landscape is a human landscape.

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Television as a medium • IS – Full screen video flow – Constant service offer – ~70 years of language • IS NOT – Collection of videos – Web page IPTV Web video

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72% of the media/content market

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Evolution of media? Mobile world

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Communication media adoption

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Mobile ecosystems rule

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Everything at your fingertips

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Mobile content growth

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TV Landscape 3+ hours of TV/day per viewer Has not suffered like other medium Broadband penetration in Latam 2x PayTV 1. > % of viewer hours on the Internet 2. > % with smartphone devices 3. < costs of production and distribution Better statistical data for growth of networks New technologies enable access to new markets

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TV opportunities? 1. Local content – google and facebook 2. Video e-commerce – HSN 3. Niche TV service is now viable – Clube dx tv 4. Contribution network environment - Redbull 5. New services new distribution – Mobile IPTV 6. New business models – Trade marketing 7. International distribution

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DX IPTV – It’s the experience Audiovisual Browser Framework In development since 2008 Over 1 million users –w/ 100K subs AWS Cloud architecture Playlist centric Location and device aware In video interaction Time to market, mobile ready, platform independent, cost effective, partner control

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Typical DX IPTV Scenario DX framework focus space

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Social IPTV Market Space

  • 1. 8 billion people 29 TV Distributio n Social History 28 17 64 79 27 }Removidos da apresentação Medium Mobile Message
  • 2. The basis for any change are people and their needs So what has changed?
  • 5. Media and messages... toys Writing > letters > books Panels > paintings Photography and radio > cinema and TV (~ 70 years) music > video computer > internet Telegraph > telephone > cellular 2 MM years 60 K years 5 K years ~ 140 years ~70 years ~100 years ~ 120 years ? Gestures > speech ... inserted in cultural contexts become languages
  • 6. Social Network Analysis (SNA) Network Centrality Betweenness (distance) Proximity Diameter Grouping coefficient Network reach and paths Structural Holes Modularity Random generators Control centrality and hierarchy Bimodality More causality and less correlation Intelligence – human dynamics Complex Networks
  • 7. The TV Landscape is a human landscape.
  • 8. Television as a medium • IS – Full screen video flow – Constant service offer – ~70 years of language • IS NOT – Collection of videos – Web page IPTV Web video
  • 9. 72% of the media/content market
  • 13. Everything at your fingertips
  • 15. TV Landscape 3+ hours of TV/day per viewer Has not suffered like other medium Broadband penetration in Latam 2x PayTV 1. > % of viewer hours on the Internet 2. > % with smartphone devices 3. < costs of production and distribution Better statistical data for growth of networks New technologies enable access to new markets
  • 16. TV opportunities? 1. Local content – google and facebook 2. Video e-commerce – HSN 3. Niche TV service is now viable – Clube dx tv 4. Contribution network environment - Redbull 5. New services new distribution – Mobile IPTV 6. New business models – Trade marketing 7. International distribution
  • 17. DX IPTV – It’s the experience Audiovisual Browser Framework In development since 2008 Over 1 million users –w/ 100K subs AWS Cloud architecture Playlist centric Location and device aware In video interaction Time to market, mobile ready, platform independent, cost effective, partner control
  • 18. Typical DX IPTV Scenario DX framework focus space