The document discusses changes in media consumption over time and opportunities in the TV landscape. It covers:
1. How needs and media have evolved from gestures/speech to various technologies like books, radio, TV, internet over thousands of years.
2. Analysis of social networks and how network centrality, proximity, and other factors influence media diffusion.
3. Television remains a dominant medium but is adapting to increased mobile and internet consumption, offering new opportunities around local content, video commerce, niche services, and new distribution models.
4. A company's IPTV platform is discussed as an example that has evolved since 2008 to be mobile-ready, cost-effective, and give partners control through its audio
1 of 18
Download to read offline
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
More Related Content
Social IPTV Market Space
1. 8 billion people 29
TV
Distributio
n
Social
History
28
17
64
79
27
}Removidos
da apresentação
Medium
Mobile
Message
2. The basis for any change are
people and their needs
So what has changed?
5. Media and messages...
toys
Writing > letters > books
Panels > paintings
Photography and radio > cinema and TV (~ 70 years)
music > video
computer > internet
Telegraph > telephone > cellular
2 MM years
60 K years
5 K years
~ 140 years
~70 years
~100 years
~ 120 years
?
Gestures > speech
... inserted in cultural contexts become languages
6. Social Network Analysis (SNA)
Network Centrality
Betweenness (distance)
Proximity
Diameter
Grouping coefficient
Network reach and paths
Structural Holes
Modularity
Random generators
Control centrality and hierarchy
Bimodality
More causality and less correlation
Intelligence – human dynamics
Complex Networks
8. Television as a medium
• IS
– Full screen video flow
– Constant service offer
– ~70 years of language
• IS NOT
– Collection of videos
– Web page
IPTV
Web video
15. TV Landscape
3+ hours of TV/day per viewer
Has not suffered like other medium
Broadband penetration in Latam 2x PayTV
1. > % of viewer hours on the Internet
2. > % with smartphone devices
3. < costs of production and distribution
Better statistical data for growth of networks
New technologies enable access to new markets
16. TV opportunities?
1. Local content – google and facebook
2. Video e-commerce – HSN
3. Niche TV service is now viable – Clube dx tv
4. Contribution network environment - Redbull
5. New services new distribution – Mobile IPTV
6. New business models – Trade marketing
7. International distribution
17. DX IPTV – It’s the experience
Audiovisual Browser Framework
In development since 2008
Over 1 million users –w/ 100K subs
AWS Cloud architecture
Playlist centric
Location and device aware
In video interaction
Time to market, mobile ready, platform independent, cost effective, partner control