Social Media 101 for Pet Sitters
- 4. 66.1% 21.3% LINKEDINFACEBOOK 18.1% GOOGLE + Which platforms do professional pet sitters use most to promote their businesses? According to PSI's 2016 State of the Industry Survey
- 7. Profile Photo Checklist: Use a quality photo or logo. Make note (and adhere to) the image size specifications for each platform. For brand recognition, it's a good idea to use the same photo or logo on all platforms. Note: Any cover photo you use should also be high quality and properly sized.
- 9. Profile Checklist: Highlight your credentials. Don't forget to include up-to- date contact information. Direct visitors to your preferred contact method (website, phone, e-mail, etc.).
- 13. With these goals and strategies in place, what specific actions (tactics) can you implement? Check out these examples...
- 14. I will post a client photo of the week/month each week/month. I will offer special Facebook-only promos/discounts quarterly. I will encourage clients to sign up for my e-mail newsletter through my social media sites. Strategy 1: I will use my company’s Facebook page to increase engagement with current clients and attract new clients. Possible tactics:
- 15. I will review my profile quarterly to ensure the information is up-to-date. I will recommend at least one connection each month on LinkedIn. I will request recommendations from at least 1-2 clients, associates, etc. each month. I will research and identify 1-3 LinkedIn groups I will join and participate in this year. Strategy 2: I want to use my LinkedIn profile as an online portfolio to share with local pet businesses and potential clients. Possible tactics:
- 16. I will post to my Google+ account 5-10 times/week. At least 25% of my posts will includes links to relevant pages on my website or blog. I will identify 5-10 influential Google+ users in my area to follow and correspond with via Twitter. Strategy 3: I plan to use Google+ to establish myself as a local pet- sitting/pet-care expert and drive traffic to my blog/website. Possible tactics:
- 18. REMEMBER: If you don’t have a plan and set goals, how will you know if you are successful? Your primary social media goal does not have to be gaining new clients.