Social media
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This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
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Social media
- 1. Stop Worryin and Start Lovin Em!! Human interaction has not changed. It’s here where it happens that’s changed.
- 3. #Define Nation of Social Media and Networking Social Media is the content, tools and services created and used by people online … such as Facebook, Twitter, LinkedIn, YouTube, blogs, groups, wikis and others. Social Networking is the act of building interactive online communities of people with shared interests through communication and sharing of information.
- 4. #Social Networking A social networking service (also called SNS) is a platform to build networks or social relations among people who share interests, activities, backgrounds or real-life connections. Social networks are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self- description pages), and a recommendation system linked to trust. Popular methods now combine many of these, with American-based services such as Facebook, Google+, YouTube, LinkedIn, Instagram, Tumblr, and Twitter.
- 5. #Why Social Media is important? If your kids are awake they are probably online The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones.
- 6. They do all the same stuff that normal networks can. They are fast and inexpensive They require no travel to connect with tons of people They help you stay in contact and up to date with people They generate leads and referrals at a very low cost They enable easy creation of groups and communities Social Networks: Why They Work
- 7. Sites I use for social networking or Basically the Top ones!!!
- 8. U.S. monthly online activity usage Social media and networking sites have more overall usage now than text messaging … and growing
- 9. Who’s using social media today Boomers, Gen X are fastest growing user groups and may soon be largest, not Gen Y or Z
- 10. Reasons to using social media Generational differences more pronounced between social media adopters and social media expectants
- 12. The Big 3 social media for business #Facebook – Biggest player with 250 million users, added 50 million in Q209. No. 1 for stickiness with average 4.5 hours time spent per user in June. Best for: Connecting with friends, public face for fans. #Twitter – Micro-blogging in real time. Fastest growing, reported 19% growth in July over June, nearly 2000% YOY. World’s biggest focus group. Best for: Consumer services and interaction. LinkedIn – Grow your network exponentially. Not just for job seekers, 57% of employers registered and using. Identify key customer contacts, establish expertise and trust. Best for: Business services, brand.
- 13. Social Networking Sites Connects professionals with the hope of achieving more success (LinkedIn.com) “A real-time information network that connects you to the latest stories, ideas, opinions, and news about what you find interesting” (Twitter.com, 2012). “Facebook’s mission is to give people the power to share and make world more open and connected” (Facebook.com, 2012). Facebook Twitter LinkedIn
- 16. Buzzwords Friend: Someone you connect with on Facebook Wall Message: Write or post something on someone’s wall . Tag: Add names to photos or videos Status Update: What are you doing? Public timeline: List of recent activity
- 17. The Asian Market
- 18. #Facebook Facebook has invested billions to create critical mass, and now that it has essentially penetrated every corner of the globe, it is time to cash in. With its disastrous IPO of last year firmly in the rear view mirror, Facebook’s ad revenues have exploded, especially on the mobile side of its business, where it generated more than 40 percent of its total ad dollars during the second quarter, up from approximately 25 percent the previous year LinkedIn LinkedIn is largely a one-trick pony. But gaining mastery over the professional networking and job search space like no other platform, social media or otherwise, is a pretty good trick. LinkedIn has a unique business model, deriving revenue from multiple streams, including mobile and web ad sales, premium user subscriptions and selling its database of millions of resumes to corporate recruiters – which has become increasingly lucrative over the years. Facebook versus LinkedIn
- 19. Pros & cons: Facebook PROS Huge user base Search tools Mashup apps “True” friends, fans Stickiness Simple business model Easy to create and manage targeted ads CONS Difficult to navigate Time intensive Opt-in requirement Must log in, less immediate “Thick” apps Somewhat limited capabilities for business
- 20. Pros & cons: Twitter PROS Broad reach Research, prospecting capabilities Immediate connection, direct engagement “Thin” overhead Hotness factor Flexibility Mobile phone options CONS Easy to abuse, spam Smaller, but dedicated user base 140-char message limitation Early stage of adoption More business services coming, but undefined
- 21. Pros & cons: LinkedIn PROS Considered “must have” in business today Increase visibility and connectability Research clients, prospect for new ones, insight into competition Use your contacts for ecommendations and introductions Search engine optimization Controls, privacy features Groups CONS Controls, privacy features Must be savvy and use strategically Some slow to recognize business value
- 22. • Tweet or Post company news in short, manageable pieces • Tweet or Post special offers or discounts for your Twitter or Facebook “followers” to drive sales • Tweet or Invite from company and industry events to provide real time updates • Tweet or Ask questions or ideas about your business to get immediate feedback from customers following you • Seek out customers tweeting or Sharing about good and bad experiences with your company • Tweet about things that interest you and have fun with it. Your customers might appreciate getting to know you as a real person and not just a brand Effective Business Uses of SM
- 23. What is Social Media and how can you use it to enhance student support? Social Media provides context, pictures, words, shared meaning Facebook, YouTube ( some examples –education programme information, housing, orientation, announcements)
- 24. Advantages of Social Networking 1. Educational Tool 2. Improve Communication 3. Promotional Advertisement 4. Networking
- 25. Disadvantages of Social Networking 1. No privacy 2. Distraction 3. Become antisocial 4. Cyberbullying
- 26. Social Media Today After the invention of blogging, social media began to explode in popularity. Sites like Myspace and LinkedIn gained prominence in the early 2000s, and sites like Photo bucket and Flickr facilitated online photo sharing. YouTube came out in 2005, creating an entirely new way for people to communicate and share with each other across great distances. By 2006, Facebook and Twitter both became available to users throughout the world. These sites remain some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare and Pinterest began popping up to fill specific social networking niches.
- 27. Social Networking Rules of Engagement 1. A plan that includes measureable success criteria 2. Listen to your audience and what it is telling you 3. Define your brand and align with profiles 4. If you don’t know, ask (or tweet) someone 5. Focus and connect first with who you know best 6. Actively engage with your customers 7. Track and report on usage and results 8. Review , analyze, update … and repeat 9. Manage your time effectively 10. Don’t be afraid to get your feet wet
- 28. Points to remember Everybody wants to be popular. While popularity can build share, you have to reach and engage the right customers to be successful. Control your emotions and focus on persuasion, empathy, trust (PET). Help don’t sell. Reach out and others will reach back. Be authentic … be consistent … and have fun. At the end of the day it’s better to have a great product than to be great in social media
- 29. Next Steps Choose one social networking site and commit to spend 20 minutes a day • Ex: Create a profile on Linkedin and start making connections, joining groups • Ex: Join Twitter and just follow – follow people like you and organizations like yours to see what they do, see what they read, see what they tweet • Ex: Create your own profile on FB and start looking at what businesses do online or begin to build your business’s page
- 30. Who are we and our Presence? M Ramki crash073@fb Sridhar Krishnan sridharchocoboy@fb Sri Nath starfightersri@fb Mathi S mathisharun@fb
Editor's Notes
- Used as an educational tool, educators can use these sites for classroom discussions beyond the classroom, uniting students that might not have crossed paths otherwise (Lederer, 2012). Promotional advertisement for the college itself for students that are still searching for right college, and for current students, it can advertise activities on and off campus. Students and companies can use their social networking sites for networking. Many companies have their own sites, which is a great source of information to jobseekers (Lederer, 2012).
- Just like everything in life, there is a good side and a bad side. There is a lack of privacy when using social networking sites, you never know who is looking at your profile. These sites can also be very distracting. Outside subjects may take away from the learning experience (Lederer, 2012). Shy students may become more antisocial, using the site as a safety net (Lederer, 2012). The number one disadvantage to all social networking sites is cyberbullying. This problem can be nipped in the bud if the schools themselves provided a report abuse/bullying link on the school website. This action along with the schools implementing a disciplinary action plan for the offenders.