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Social media and your nonprofit

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Will Melton
Will Melton

This document provides tips for nonprofits to use social media to connect with audiences and grow their organizations. It recommends engaging with followers by posting valuable content like news, photos, videos and questions. It also suggests using hashtags, mentioning others, asking followers to share posts, and integrating social media with other tools like LinkedIn, Flickr and YouTube. The goal is to get followers to spread content organically through the 1:10:100 rule of one person posting, ten people sharing, and a hundred people viewing.

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Social Media and Your Nonprofit How You Can Use Social Media to Connect, Share, Interact and Grow
„Like‟ Me? Grow your audience on Facebook.
 Don‟t be afraid to copy.  If you see an idea that works, employ it in your efforts.  You already know how to guilt people.  Ask them online AND ask them in person.  Be creative.  Go Big, Go Weird, Go Funny  Don‟t skip the boring stuff.  It still works.  Be generic AND be specific.
Social media and your nonprofit
Put People To Work 1:10:100 Rule: 1 Person Posts 10 People Share 100 People View Don‟t be afraid to ask people to share something.
Get Your Board Members To Do It!
Ask For Help
What to Post?  Post Valuable Content Like:  News Articles  Pictures  Videos  Links  Thank Yous  Information About Corporate Partners  Questions  Coupons  Blog Posts
Social media and your nonprofit
Social media and your nonprofit
Social media and your nonprofit
Social media and your nonprofit
Social media and your nonprofit
Social media and your nonprofit
Interact!  Respond, Like, Share Everything!  “Thank You!”  “I‟m glad you could make it!”  “I don‟t know what we would do without your support.”  “You warm our hearts with your generosity.”  “I hope you can do this again.”  “Please tell you friends about us. We need more fans!”
Social media and your nonprofit
Social media and your nonprofit
In search of Facebook pages interacting with fans, I found few… Don‟t let this be your or organization.
Engage  Use polls to engage fans.
Use Ads to Engage Fans
#Tweet on Twitter It doesn‟t have to be complicated.
How to Engage  Share inspirational quotes.  Use hashtags and participate in “Follow Friday”  Make good use of newsworthy hashtags like #healthcare  Ask interactive questions on hot topics people might be searching for.  Update readers with human interest stories  Post a “pic of the day”.  Mention Others @  Include Links
Popular Hash Tags  #Nonprofit  #CharityTuesday  #FollowFriday or #FF  #fundraising  #Williamsburg  #[Campaign]  #[Event]
Integrate With Other Social Tools
Claim Your LinkedIn Company Page  http://www.youtube.com/watch?v=VnNPYGeHk4c
Get Rich With Content  Share Photos On Flickr  Upload Videos to YouTube & Embed

More Related Content

Social media and your nonprofit

  • 1. Social Media and Your Nonprofit How You Can Use Social Media to Connect, Share, Interact and Grow
  • 2. „Like‟ Me? Grow your audience on Facebook.
  • 3.  Don‟t be afraid to copy.  If you see an idea that works, employ it in your efforts.  You already know how to guilt people.  Ask them online AND ask them in person.  Be creative.  Go Big, Go Weird, Go Funny  Don‟t skip the boring stuff.  It still works.  Be generic AND be specific.
  • 5. Put People To Work 1:10:100 Rule: 1 Person Posts 10 People Share 100 People View Don‟t be afraid to ask people to share something.
  • 6. Get Your Board Members To Do It!
  • 8. What to Post?  Post Valuable Content Like:  News Articles  Pictures  Videos  Links  Thank Yous  Information About Corporate Partners  Questions  Coupons  Blog Posts
  • 15. Interact!  Respond, Like, Share Everything!  “Thank You!”  “I‟m glad you could make it!”  “I don‟t know what we would do without your support.”  “You warm our hearts with your generosity.”  “I hope you can do this again.”  “Please tell you friends about us. We need more fans!”
  • 18. In search of Facebook pages interacting with fans, I found few… Don‟t let this be your or organization.
  • 19. Engage  Use polls to engage fans.
  • 20. Use Ads to Engage Fans
  • 21. #Tweet on Twitter It doesn‟t have to be complicated.
  • 22. How to Engage  Share inspirational quotes.  Use hashtags and participate in “Follow Friday”  Make good use of newsworthy hashtags like #healthcare  Ask interactive questions on hot topics people might be searching for.  Update readers with human interest stories  Post a “pic of the day”.  Mention Others @  Include Links
  • 23. Popular Hash Tags  #Nonprofit  #CharityTuesday  #FollowFriday or #FF  #fundraising  #Williamsburg  #[Campaign]  #[Event]
  • 24. Integrate With Other Social Tools
  • 25. Claim Your LinkedIn Company Page  http://www.youtube.com/watch?v=VnNPYGeHk4c
  • 26. Get Rich With Content  Share Photos On Flickr  Upload Videos to YouTube & Embed